I predict 2015 will be a banner year for online marketers. But only those who can keep up with the raising bar. For example, the more demanding pace, the more skeptical and shrewd consumer and the crowd of sound-alike, look-alike competitors.
I have many, but here's my top 3 bar raising challenges online marketers face in 2015.
1. You'll Have to Find More Effective Ways to Stand Out ... More!
You may think so, but you're product or service is not really that unique. At least not to your general target market. In fact, at first glance, you probably look like dozens of direct and indirect competitors to them. So, you'll have to work harder and smarter to separate yourself from the crowd.
2. The Word Free ... Is Not What It Used To Be
I can remember the days you could slap the word "free gift" at the top of your web page and get tons of people on your list. 2015 will suck even more life out of the word free. So, you'll have to market your free gifts even harder.
For example, giving away a free book to get someone to join your list will be less effective. The topic will have to sell itself more, with or without the gift. The gift will be more like the gravy instead of the meal in 2015.
3. You'll Face A More Armed and Educated Consumer
You'll be dealing with more educated, informed and skeptical prospects.
That means more will contact you armed with more research, background information and expert opinions than ever (Thanks Google). Many may even know more about some aspects of your type of product, business or even market than you do.
So, it will be harder to wing it, fake-it-till you make it, or even rest on your laurels.
Those are my 3 bar raising challenges for 2015. Can you add to the list, any thoughts, predictions or hunches?
Or any thoughts on my list? Agree or disagree?