Offline Business - business cards question

31 replies
Hey, folks!
I've been hitting hard on the local offline businesses by helping them to make the magic happen online. As I am getting deeper and deeper into that, I'd like to make some business cards but not sure what to put on them...

e-commerce consulting
internet consulting
internet marketing consulting
online business consulting


Your thought...?

Thank You,

Alex
#business #cards #offline #question
  • Profile picture of the author j hogan
    I would go for something simple that people who are not familiar with the online world will understand like:

    Small Business Website Design & Consulting Services
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    • Profile picture of the author jmidas
      Originally Posted by j hogan View Post

      I would go for something simple that people who are not familiar with the online world will understand like:

      Small Business Website Design & Consulting Services
      Alex, I totally disagree with the idea of having anything related to "website design" or anything close to this on a card or any ad you do. As soon as you do that you have become a commodity and you will be price-shopped to any Tom, Dick or Harry who says they can give you website for 86 bucks.

      I have been in business, online and off, for over 20 years. And I have always just put my name and no title on any card I do. Titles are for egomaniacs and weenies. Just have a professional, clean looking card with your name and contact info and leave it at that. You'll end up getting more respect than having some made-up title that no one understands anyway.

      Just my 2 cents.
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      • Profile picture of the author Corwinnx
        Personally, I don't put my 'title' on a card-

        Get creative instead...


        Open A Second Store On The World Wide Web
        Free Consultation- I'm a local web marketing expert! Call xxx-xxx-xxxx (or visit www.mysqueezpage.com) for my Free Report on How Your Website Can Make You MORE MONEY!



        Warmest Regards,
        Marcus

        P.S. Remember, business owners aren't really interested in YOU, or your 'title.' Remember the WIIFM.... when they're looking at your business card, they are thinking... what can this do for me?
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        • Profile picture of the author JaySabree
          Originally Posted by Corwinnx View Post

          [CENTER] Open A Second Store On The World Wide Web
          Free Consultation- I'm a local web marketing expert! Call xxx-xxx-xxxx (or visit www.mysqueezpage.com) for my Free Report on How Your Website Can Make You MORE MONEY!
          Make sure that you're using both sides of your business
          cards. Throw the above on the back of your businesses cards.

          or say something like...

          Is your web site making you money?

          15 minute FREE consultation CALL XXX XXX XXXX Today
          I'll show you how to change your web site into a fully
          automated cash producing system.
          Signature
          Cheers

          Jay
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          • Profile picture of the author JohnMcCabe
            I had to dig one of mine out and check...

            Under my name it just says "Owner | Manager | Consultant"

            I don't print anything on the back - I hand write a message, offer or my cell number.
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            • Profile picture of the author netcowboy
              I've been building business web sites for a few years now and I just put "Affordable Web Sites" with my name, phone number, email and web site URL so they can view the sites I've already built. I leave the back blank because a lot of clients will write things on the back of the card. Keep it simple and don't over think this. Your time is better spent building sites and making money. Word will get around quick if you can produce quality sites for a good price.
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  • Profile picture of the author AmyBrown
    I've used Marketing Consultant and Small Business Consultant. I don't use "online" because that's not always the answer, although it often is. Your clients don't care what your title is. They have a problem, they want a solution. Maybe I'll order my next set and use "Problem Solver"

    edit: in case it's not clear I use one or the other, not both.
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    Tom Peters

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    • Profile picture of the author JaySabree
      Originally Posted by AmyBrown View Post

      Marketing Consultant and Small Business Consultant
      I second that

      Go with either one of Amy's suggestions
      Signature
      Cheers

      Jay
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    • Profile picture of the author Alex Sol
      Originally Posted by AmyBrown View Post

      I've used Marketing Consultant and Small Business Consultant. I don't use "online" because that's not always the answer, although it often is. Your clients don't care what your title is. They have a problem, they want a solution. Maybe I'll order my next set and use "Problem Solver"
      Thanks, Amy!

      "Marketing Consultant" rocks my boat... although "Problem Solver" is a very nice one as well
      Signature
      Alex Sol, Full time online marketer since 2007
      The Extra Paycheck Blog | Extra Paycheck Podcast
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    • Profile picture of the author Nightengale
      Originally Posted by AmyBrown View Post

      I've used Marketing Consultant and Small Business Consultant. I don't use "online" because that's not always the answer, although it often is. Your clients don't care what your title is. They have a problem, they want a solution. Maybe I'll order my next set and use "Problem Solver"

      edit: in case it's not clear I use one or the other, not both.
      Amy's right: go with what you DO, which is marketing.

      I'd also agree with the others and say nix the title. It doesn't matter. You have very limited space on a business card, so sometimes you have to get really creative to use it wisely.

      As Andrew mentioned, stay conservative, but I'd also add that it's imperative to add an OFFER to your business card. A business card with just a company name, personal name and title (with maybe a tag line) would be a LOT more effective if you added an offer to it.

      We've all seen the free reports designed to get us to opt in to a list. It's Direct Response Marketing 101: for every message you send out, ask your audience to take an action. Nothing goes out of your office without an offer. (Dan Kennedy instruction from his book "No B.S. Direct Marketing for Non-Drect Marketing Businesses.") So offer your free report or audio on your business card. Better yet, dream up a good domain name and use it ONLY for your business cards so that you can track which leads come from those business cards.

      Make sure that your domain name is easy to remember and makes sense -- preferably, it should make a PROMISE. For example, my domain name for my offline activities is BoostBusinessOnline.com. I love this domain name because it makes a specific promise without being very salesy. No cheese or hype in that domain name.

      My offer is a free report titled "3 Simple Secrets to a Web Site That Attracts More Clients and Makes You Money." Dream up something similar and write the report. Now takethat same piece of content and record it as an audio. Offer it as a digital download on your site, but also burn the recording to CD and give people the option of a physical kit they can request. No need to come up with different content. Use the same content that's in the report. You might add insights or stories/examples to the audio which aren't in the report, but other than that it can be exactly the same. Just don't sound like you're reading it! Make it sound more like a conversation with them; you're sitting down with them over a cup of coffee and sharing your insights on how they can attract more customers and clients through the power of online marketing.

      Big tip here: Your title is the most important part of your freebie. The title alone should make your prospect want to read/hear it. Make it a good one.

      As someone else mentioned, a company may need an OFFLINE solution to their marketing problems, but unless you're billing yourself as an all-purpose marketing consultant, I'd be bold about it and advertise yourself as an ONLINE marketing consultant. It helps niche you and once you've got your foot in the door with prospect or client and they know, like and trust you, you can certainly offer offline marketing services. In fact, integrating offline with online marketing will really boost the power of your marketing campaigns. But to differentiate yourself from the crowd and help define a USP for your business, I'd advertise yourself as an online marketing consultant.

      If you still have room, you might add a good tag line to your card. Just make sure it's full of promise and benefits. One marketing consultant I know has this tag line:

      "More clients in record time...every time."

      I love that tag line. It's excellent because it's full of benefit for the prospect.

      I know this post is a bit lengthy but I hope it helps.

      Sincerely,
      Michelle
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      "You can't market here. This is a marketing discussion forum!"
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      • Profile picture of the author FlightGuy
        Business owners see new business cards EVERY single day. At the restaurant, I had hundreds of business cards wrapped in a couple rubber bands from doing fishbowl contests and having people come in and try to sell me stuff.

        I can't tell you how ABSOLUTELY BORING most peoples business cards are.

        Personally, I've designed my consulting cards with a lot of color and made the card itself look like a website. My compelling offer is there as well, along with my website, my number, my fax, my email, and my title. My title is simply, "Internet Marketing Consultant".

        My name is the biggest thing on the card, and I have a head shot on the upper left side of the card, so people can easily identify the card to a face, since I meet a ton of people through chamber networking events and most business owners have tons of cards laying around.

        If you can, utilize the space on the back of your card as well.

        Best,
        John Dennis
        Signature
        "If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much." - Jim Rohn
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  • Profile picture of the author Dave777
    Quick idea for those that just might need to focus on multiple services and products with their business cards...
    Genie Alisa | Card Observer

    Dave
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  • Profile picture of the author Sid Kaplan
    I agree with Marcus. The title is not important. Come up with a way they can see you as an asset to their business! Actually if you are going to use a title "Problem Solver" is not bad!

    Much success to you.

    Sid
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    • Profile picture of the author myob
      All of my sales reps have business cards as "Account Executive", including myself when I go out on sales calls. Business people know you are a sales person, so hiding behind a fake title is not very effective. This generic title also allows a wider approach if you are able to provide several products and services to businesses.

      Most of my business actually is generated offline from advertising and direct sales reps. What closes the deal ultimately however for my web design and online marketing services is not the business card as much as a good personal presentation along with an online demo or website.
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  • Profile picture of the author AmyBrown
    Why is marketing consultant a fake title? I consult with businesses regarding their marketing approach. For my a single-person business I believe "Account Executive" is misleading. In general I agree the title isn't important, especially if you have a strong tagline. I rarely give out cards without getting contact info. Most business cards are round binned & follow up is key.
    Signature
    "Test fast, fail fast, adjust fast."
    Tom Peters

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  • Profile picture of the author Jon Steel
    Marketing and Small Business Consultant
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  • Profile picture of the author debtfreehispanic
    Call it Websidual, just kidding, I would call it Direct Marketing, or Small Biz Consulting. You may throw something out there like, 360 degrees marketing...you know something cutting edge. I work with small businesses as well and this is the terminology I like to use.
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    My WSO is giving 40% off WOW! There is an affiliate program with it, pays 50%. High quality videos showing step-by-step what to click and what to type in, so easy!

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    • Profile picture of the author AndrewCavanagh
      Generally speaking you put something conservative with your name and contact details on one side and an appealing offer with a call to action on the other side of the card.

      Phrases like "problem solver" in your title sound good to you but to business owners they tend to brand you as a salesperson or someone who's a bit desperate.

      Successful professionals that business owners are in the habit of trusting tend to be conservative (think of accountants and lawyers).

      So the more conservative the better when you describe yourself. No MEGABUCK BILLIONAIRE BUSINESS MAKERS cards.

      You don't necessarily have to put a title on your card at all if you don't want to.

      Your name and contact details on one side and a compelling offer on the other would do it.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author Eric Stanley
    For my digital marketing consulting firm, I simply put, "Illuminator" where the traditional title should go. I always get a kick out of the clients . I've never been one for the C-titles.
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  • Profile picture of the author Quentin
    Here is ours which has been getting us some good results. Made it on Vista cards.

    I usually talk to business owners and the card is just a point of contact but recently we have been attaching to some simple brochures which has also been working well.



    Quentin
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  • Profile picture of the author JennJessop
    I agree with everyone saying why worry about the title? Its best to take the focus off of your and onto their company and what you are going to do for them. Use the extra space to emphasize your website, or your advantages. They are more likely to contact you that way over have a fancy title. Good Luck either way!
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  • After hyping myself with "I make websites that make money!", I simplified: "Internet Marketing Consultant".
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  • Profile picture of the author Alex Sol
    Some awesome replies in here, thanks!

    Alex
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    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
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    • Profile picture of the author stayfocused
      I am also designing my Business Cards for the Offline consulting I have been doing.

      Here is what I was thinking about putting on the card as far as a title goes:

      ROI Marketing Specialist
      Making your marketing $$$$ work for you

      As far as using the $$$, I am undecided. But I do like the the Title ROI Marketing Specialist. I figure it will stand out in peoples minds and get them to pick up the phone which is the name of the game.
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  • Profile picture of the author vinc8462
    Banned
    [DELETED]
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  • Profile picture of the author RedMatrix
    This is a good thread, alex!

    I didn't give myself a title on my card. I do have to headlines:

    Direct Response
    Online Marketing For Your Offline Business
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    ~Dave

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    • Profile picture of the author winston
      I don't have a title on my card. I just have "Want More Customers - Call For Free Consultation"
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  • Profile picture of the author Emma Ngin
    Originally Posted by Alex Sol View Post

    Hey, folks!
    I've been hitting hard on the local offline businesses by helping them to make the magic happen online. As I am getting deeper and deeper into that, I'd like to make some business cards but not sure what to put on them...

    e-commerce consulting
    internet consulting
    internet marketing consulting
    online business consulting


    Your thought...?

    Thank You,

    Alex
    Hello! It's either online business consulting or internet marketing consulting. Hope you find your title soon. Good luck!
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  • Profile picture of the author megaresp
    Originally Posted by Alex Sol View Post

    I'd like to make some business cards but not sure what to put on them...
    Assuming the business card is for you personally, I suggest Consultant over consulting. Consultant describes the thing you are, where as Consulting describes a thing Consultant's do.
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