"Wait there is more" ..Why you should get rid of bonuses

Great video Ray - and I couldn't agree more!

When I read some of the promo emails I get - strike that, not "some", but virtually "all" promo emails, they've become just a ridiculous arms race, and I for one start to become blind to them altogether!

Wow, that is very surprising to me, plus backed up with research. I wonder if this is something that is coming about, or has been for some time? How many guru's use to pile on the bonuses, even to a ridiculous amount. Maybe this is the Law of 3?

I get his ( guy on vid ) point but he isn't talking about both views... but

Which WSO or any Salespage has a bonus worth less value than the actual product? Most marketers will put bonuses which they say are worth more than the product itself.... then person has even more reasons to buy....

Ofcourse... The actual value may not be bigger than main product but a seasoned marketer will usually claim that it is.


The OTHER way to back up what the guy on video says is this...


LAW OF FEWER PRODUCTS...

Never complicate the sales process for the buyer,


Meaning, Don't district the buyer. Let them have what they came to buy. Apple uses this tactic all the time. Go to best buy or similar electronics store... you see 20 different windows computer on one aisle.. person get confused.. he goes home to " think about it" but look at the other aisle with apple stuff.. Just limited items.. People buy what they came to buy and they they ask less questions to salespersons.

Above information was backed by my person experience with our family's 17 stores and ecommerce websites!

What the research appears to be showing is that your bonuses must
be valued above your primary offer and yet not too many bonuses
to overshadow it. Otherwise your offer starts to lose value in the
eyes of the prospect. So it appears that it is better to have no bonuses
than too many! That's a shocker.

-Ray Edwards

Interesting post Ray, but you're not telling the entire story here!

Bonuses can be great and add a lot of value to the offer - if you avoid the pricing pitfall mentioned above and use them right!

If the value of the bonus isn't higher than the value of the package itself don't mention it. It's simple. If you mention a price, people will average it down.

The right way to go about this is for example to add 2-3 complementary bonuses (tied to your offer) that provide actual value (no, you can't just slap a bunch of PLR together without a plan and call it a day). Sell the benefits of each. Explain how this extra software or report will help them get even better result. But don't talk about "value". The only value the reader should have in mind is the value of your offer - applied to his own life and results.

Are bonuses bad? Only when used incorrectly where they dilute your offer.

Done well, they'll make you a killing.