Desperation Marketing?

by Kay King

Posted: 9 years ago 14 replies

INTERNET MARKETING

Two days before Christmas I downloaded a freebie on this forum by a new member I wasn't familiar with. The report sounded interesting and I knowingly signed up for her list.

The day before and the day of Christmas - I didn't check emails and didn't work at all. Logged in today to find THIRTEEN emails from this one marketer - all received in the past 3 days. FOUR emails were received on Christmas Day.

Worse - I didn't take ANY of this marketer's emails seriously because clearly this was a marketer with no plan and no clue. A few lines of "I didn't sleep well" or "I got up early" (note: don't care) followed by 2-4 promotional links. The emails were poorly formatted - and clearly nothing more than "buy more stuff".

This is NOT a rant about "too many emails". I know how to unsubscribe and I quickly did that for this one. However, I would have read at least the first few emails from this marketer HAD THE EMAIL CAMPAIGN MADE SENSE TO ME.

Slamming me with emails stating "if you are getting too many emails from me - unsubscribe" and full of link after link...is a waste of the marketer's time and mine.

If you are trading lists and promoting affiliate products - use common sense. Better yet - know what you are doing and groom your list a bit before you start trying to use it for other marketer's promotions.

If you are going to build a list - BUILD IT. Put your emails into a logical sequence - make sure you HAVE something to say that I might want to know. Explain WHY you are giving me links to click...and why I might want to click them. Better yet - don't send me groups of links in email after email. Be selective - make some sense.

As I've posted in years past - I unsubscribe from any list that tries to sell to me on a major holiday. I also automatically unsubscribe any time a marketer tries to "slam" me with emails.

#desperation #marketing

Alexa Smith Banned 9 years ago

There's a lot of "desperation marketing" going on, here, at the moment.

Over the last few months and weeks (and apparently especially over the last few days), it's becoming increasingly difficult to respond intelligently, constructively, sensitively and non-acerbically to the flood of posts/threads from members with absolutely no successful IM experience at all, who are trying to base their businesses around directly or indirectly teaching other people the very skills of which they themselves have no successful experience.

And then people wonder why the "failure-rate in IM" is said to be 95%+.

What you describe above, regarding email frequency and content, is among their many entirely self-defeating "marketing behaviors", as each consistently duplicates the mistakes of the people they're copying. There's an enormous throughput/turnover of such marketing (mis)adventures.

But hey ... it "must" work, you know, because it's what some of the gurus are advocating; they must be gurus because they even say so, themselves, and you can't get more authentic than that?

.
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travlinguy 9 years ago

Yep. I've got something new to promote too. And it just so happens that it's ready now. Actually, it was ready last week but that would be splitting hairs. Experience tells me that if I try and get it out there when people are preoccupied with the holiday that I'm probably annoying them and at the very least I'm wasting an opportunity. Why? Because LOTS of people aren't interested in business while they're involved in holiday festivities.

So I've been doing things other than trying to establish new contacts and will continue to do that until after the New Year when people are crawling all over creation looking for new ideas.

Common sense... What's that?
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- Alexa Smith Banned 9 years ago
  
  Originally Posted by travlinguy
  
  Common sense... What's that?
  
  A virtue whose most paradoxical attribute is that very few people actually have much of it?
  
  .
  
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  travlinguy 9 years ago
  
  Originally Posted by Alexa Smith
  
  A virtue whose most paradoxical attribute is that very few people actually have much of it?
  
  .
  
  You know, I was going to use this quote: "Common sense ain't so common."
  
  I thought it was either Mark Twain or Will Rogers that said it. Nope. Voltaire said, "Common sense is not so common."
  
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  Alexa Smith Banned 9 years ago
  
  Originally Posted by travlinguy
  
  I thought it was either Mark Twain or Will Rogers that said it. Nope. Voltaire said, "Common sense is not so common."
  
  Ooh, I'd never have known this. (Does sound just like Mark Twain, though, doesn't it? ).
  
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BernardR 9 years ago

Respond in love ... its just someone trying to pay their bills.
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Peter Kontango 9 years ago

This is what happens when people just create a newsletter without any education what-so-ever...
they heard "build a list" and they just do that without taking the time to get the entire message... which is how to take care of your list and what to send, how to send, etc.
so he just "doesn't know better"... sadly...
I'm sure it's not bad intetion, but just like Alexa mentioned... it's desperation marketing...
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hmm
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- Kay King 9 years ago
  
  just like Alexa mentioned... it's desperation marketing...
  
  Or maybe like the title of this thread???
  
  The point is not to explain WHY this is being done by someone - it's to point out the stupidity of using such a method. Yes - stupidity. It doesn't help you - it's doesn't build your rep or your brand or create a list of loyal followers. It doesn't earn INCOME.
  
  I see an increasing number of people on this forum who offer excuses for bad choices rather than learning to make better choices. ...and people wonder why the "failure rate" is so high in IM.
  
  The email marketer that led me to post this is someone I think has the potential to do very well online. That's why it's important to point out the problems that need to be fixed. Serious new marketers will take these comments and apply them to their own efforts - others will make excuses and do nothing. That's how it goes.
  
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discrat 9 years ago

Originally Posted by Kay King

As I've posted in years past - I unsubscribe from any list that tries to sell to me on a major holiday.

For some people this works like a charm. Catch people in a feel good moment can mean the difference in making a few more thousand bucks or not for some Marketers.

Some swear by sending promos on major Holidays and if you do it strategically and with tact it can be very lucrative for those who have the skill to do it.

Remember, ' you are not your Market '
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- Andre Slater 9 years ago
  
  I think its just someone who hasn't made any money and are trying multiple courses. Some courses tell you a few times a week and others tell you 2-3 times a day until they unsubscribe.
  
  Guess he hasn't read the course that teaches building relationship yet...
  
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Eliza Marzanna 9 years ago

Oh, I would feel insulted. I never subscribe to someone to get a promotion fest in my inbox.
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simonbee 9 years ago

Email marketing is an art. Not everyone can paint a master piece.
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- Kay King 9 years ago
  
  Remember, ' you are not your Market '
  
  In this case, I AM the market for the product I downloaded. That's part of it - because except for the very first email - you'd have no idea what market this person is targeting. The ad links are all over the place and poorly done. Many don't open - most appear to be ad swaps with other equally new marketers.
  
  It's like email kindergarten and I'm sure these folks are all working long hours....I'm pretty sure they aren't making much money in those hours though.
  
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Rory Singh 9 years ago

Email your list until they either 'buy' or die!

What a concept. However, with that said, there are some highly successful marketers who actually make over $10K per month with this concept.

It doesn't work for me because I personally would get fed up of emails being rammed down my throat.

I don't like it.

So I don't want to do it to others.

But some dudes are making a lot of $$$ by doing it.

And sending you an affiliate link on Christmas day isn't too bad if what they were sending you actually could 'convert' (then it would be a gift).
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