Self Liquidating Sales Funnels Question

6 replies
Hi..

I wish to know if I am right with the concept of SLF self liquidating funnels and offers !

The SLF ( self liquidating funnels ), is a funnel set up help you either eliminate your advertising costs to ZERO for experienced list builders or as a beginner list builder or bring cost down to a bare minimum, where by the funnel itself is paying for your advertising cost.

The funnel essentially takes the visitor thru a funnel where a free offer/OTO/CPA offer is presented and if enough visitor buys your OTO offer, it will pay for your advertising and then you reinvest your profits back into your next campaign to build your list without pulling money back from your pocket and only reinvesting the profits made, but it may be necessary to invest some of your own money if you did earn enough profits to cover your expenses to cover the set budget you decided upon like $50 weekly x 4 = $200 per month on advertising .

Is there anything else missing with the SLF concept that I described above...?
#correct #funnel #liquidating #offers #slf #wrong
  • Profile picture of the author oadvantage
    Honestly, you can get as complex in definition of a funnel that pays for itself.

    The key is:

    1. Have something people want so they opt-in.
    2. Sell something they want so your funnel pays for itself.


    To get to that, it will take some testing. Also, do not measure it on Day 1, measure it out for about 10 days or so. This way, your list gets a chance to trust you.

    If you are buying traffic and wanting it to pay for itself, you can try a CPA Offer Lead Gen, but....if the offer is below par, you will ruin the trust of those opting into your list.

    If you are building a list, your ability to make a funnel pay for itself will also depend on your email copy.
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  • Profile picture of the author JensSteyaert
    Yes you have the idea correct of the self liquidating funnel.

    However, it's not as easy as it seems, you will need a higher advertising budget if you only use paid traffic. There are so many variables that it's impossible to know whether or not a funnel will be profitable or at least pay for itself.

    Only testing will give you a clear answer, but you seem to know enough already to get started.
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  • Profile picture of the author TakenAction
    I'll give you one right now.

    Optin > $10 (or lower) low-cost product [convert them into buyers] > $47 (around this price point) product, this should be your main core product > $97 up-sell or cross-sell > $297/$997 high ticket program.

    This eliminates my costs (and I profit minimally like 70% of the time) for the advertising and it also, more importantly, converts them into buyers right away which actually leads to more worthy subscribers in the future :0

    It's all a win win. Of course yes, you can't be lazy and will have to create your own products.

    I get around 10% on the $10 product I sell which is an immediate $100 + usually get a 20% on the next $47 product which is an immediate $94.

    Sometimes I will even get the "frequent buyer" who will buy the $10, $47, $97, and $997 product right away

    You do have to realize this is based on at least 500 opt-ins going in at one time but usually that will result in an immediate $1,164.

    Which usually costs me $2 (real quality subscribers) to get somoene to optin and my squeeze converts at 50% so that is a $1,000 cost with $164 profit.

    Anwyays, I'm sure you could find a way to neutralize your ad costs.
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  • Profile picture of the author kindsvater
    Is there anything else missing with the SLF concept that I described above...?
    After waving some mystical sticks, and saying some magic words, it is called: is my sales process profitable?

    Doesn't matter if there are OTOs, upsells, downsells, free offers, whatever. It's all B.S. The only question is - whatever you are doing, does it at least break even?

    Example: Costs $2 to get a lead. Your convoluted sales process is: Optin > $10 (or lower) low-cost product [convert them into buyers] > $47 (around this price point) product, this should be your main core product > $97 up-sell or cross-sell > $297/$997 high ticket program.

    500 leads later no one has bought your $10 low cost product. End result: you just lost $1000.

    Or, if 500 leads later you have 50 sales of the $10 low cost product, then you have broke even plus you have a list of 500. This is what some call "self liquidating" because the process has paid for itself. Anything else you make is profit.

    The rest of the world simply calls it a break even point.

    The fact is your conversion rates, price points, and profitability aren't known until after you start getting some data. Trying to say beforehand a certain sales process you will make X, or an "immediate $1164" is nonsense

    .
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    • Profile picture of the author TakenAction
      Originally Posted by kindsvater View Post

      After waving some mystical sticks, and saying some magic words, it is called: is my sales process profitable?

      Doesn't matter if there are OTOs, upsells, downsells, free offers, whatever. It's all B.S. The only question is - whatever you are doing, does it at least break even?

      Example: Costs $2 to get a lead. Your convoluted sales process is: Optin > $10 (or lower) low-cost product [convert them into buyers] > $47 (around this price point) product, this should be your main core product > $97 up-sell or cross-sell > $297/$997 high ticket program.

      500 leads later no one has bought your $10 low cost product. End result: you just lost $1000.

      Or, if 500 leads later you have 50 sales of the $10 low cost product, then you have broke even plus you have a list of 500. This is what some call "self liquidating" because the process has paid for itself. Anything else you make is profit.

      The rest of the world simply calls it a break even point.

      The fact is your conversion rates, price points, and profitability aren't known until after you start getting some data. Trying to say beforehand a certain sales process you will make X, or an "immediate $1164" is nonsense

      .
      Agreed. What I said was suppose to give an idea of what can be done. That are MY STATS. You might never get anything like that but it's what I get and wanted to give you an idea of a process that CAN work.

      I was not trying to say if you implement the same thing I do you will get the same results...my results came from hard work and education but what I have in place is an EXAMPLE of a self liquidating funnel.
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  • Profile picture of the author Mark Hess
    You pretty much have the funnel down...

    One other thing to think about is adding some type of viral element into the funnel where at some point people share or tweet something. This can help maximize your ad spend.

    (of course if you're in a niche like hemorrhoids you really can't do this)

    Social Locker is a good plugin for offering an additional product (bonus) in exchange for a social share: https://wordpress.org/plugins/social-locker/ you can set the URL when shared point to your squeeze page.
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