Anyone tried this or doing this, redirecting to email sign up page after clicking buy now button

by nik0 Banned
14 replies
With list building in mind I had the following idea:

1) When user clicks buy now he ends up on page where he can submit his email in exchange for a free gift that supplements the product he's about to purchase on Amazon.

2) Page will also have a "No thanks, take me to Amazon" link.

Few questions about this:

1) Would Amazon be concerned with this, no idea why but maybe you know?

2) What to expect in terms of conversions, up cause of the free gift or down cause of the extra step before they can actually purchase the product?

3) How do I technically implement this so that they get redirected to the correct page after submitting their email or clicking no thanks? Any script you'd recommend that stores the referrer page and redirects based on that to the correct product page?

I appreciate your time, thanks in advance.
#button #buy #clicking #email #page #redirecting #sign
  • Profile picture of the author Brent Stangel
    Would Amazon be concerned with this
    Why don't you ask them?
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  • Profile picture of the author Shaolinsteve
    Originally Posted by nik0 View Post

    1) Would Amazon be concerned with this, no idea why but maybe you know?
    Give them a call.


    Originally Posted by nik0 View Post

    2) What to expect in terms of conversions, up cause of the free gift or down cause of the extra step before they can actually purchase the product?
    As obvious as this sounds, you'll have to test this. Ideally if their intentions are to buy something, you don't necessarily want to distract them to go elsewhere until they've done the main call to action being (to purchase the product). On the page, you can always have an info box informing them to email a specific address if they want the freebie once they've purchased. Confirm the sale and deliver the free product.


    Originally Posted by nik0 View Post

    3) How do I technically implement this so that they get redirected to the correct page after submitting their email or clicking no thanks? Any script you'd recommend that stores the referrer page and redirects based on that to the correct product page?
    Can you explain more? You want to redirect them to the product if they put in their email or to a freebie if they say no thanks? Not entirely sure of what you're trying to do.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by Shaolinsteve View Post

      Can you explain more? You want to redirect them to the product if they put in their email or to a freebie if they say no thanks? Not entirely sure of what you're trying to do.
      My site reviews a few dozen products.

      When they enter their email they get redirected to the thank you page which I replace with the product page at Amazon, the freebee/gift will end up in their mail box.

      When they say No thanks, they end up on the Amazon product page as well.

      Either way they end up on the Amazon product page, as that's what they were looking for in the first place, it's just an extra step in between the buy now button and Amazon.

      I would use a non confirm subscription method to make it easy.

      At the email submit page I'd write some text like:

      "After submitting your email the guide will be send to your email, afterwards you will be redirected to Amazon to continue your purchase or click here to go to Amazon right now".

      I'd give the free guide anyway, whether they purchase or not as it would be impossible to track if they really bought it and neither would I care as once they're on my list I have another chance converting them.
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      • Profile picture of the author agmccall
        If you want to go this route, you might want to consider something like popup domination, or hybrid-connect, and install a popup to collect email addresses.

        just something to consider

        al
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        • Profile picture of the author nik0
          Banned
          Originally Posted by agmccall View Post

          If you want to go this route, you might want to consider something like popup domination, or hybrid-connect, and install a popup to collect email addresses.

          just something to consider

          al
          Not a bad idea indeed, make a popup appear once when they read a review, that way they don't get bothered if they decide to buy and it saves me a lot of time setting it all up.
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    • Profile picture of the author unifiedac
      Originally Posted by Shaolinsteve View Post

      Ideally if their intentions are to buy something, you don't necessarily want to distract them to go elsewhere until they've done the main call to action being (to purchase the product). On the page, you can always have an info box informing them to email a specific address if they want the freebie once they've purchased. Confirm the sale and deliver the free product.
      This would defeat the purpose. The idea is to get their email address for list building purposes in exchange for a free product that supplements what they want to buy. If you simply provide your email address and say, "hey, email me when you're done buying and I'll send you something free" you're not list building.

      I think it's a good idea to offer something free before they commit to a paid product. Although, rather than create the headache of maintaining redirects for multiple products, why not just post the option on the initial page:

      "Want a product like this for free? CLICK HERE"

      or

      "Continue to Amazon.com"
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  • Profile picture of the author JensSteyaert
    I think optinlinks is a great solution for this, they even promote it this way as saying to collect the email address first before sending people to a page using your affiliate link.

    So yeah i think that's a pretty good idea to increase conversions and make more sales.
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  • Profile picture of the author Pdomain
    Banned
    Just make sure that the Amazon product URL will not get redirected as it is against the TOS of Amazon.
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    Coming soon!

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    • Profile picture of the author nik0
      Banned
      Originally Posted by Pdomain View Post

      Jest make sure that the Amazon product URL will not get redirected as it is against the TOS of Amazon.
      Right, they could interpretate it the wrong way.

      I guess popup it is then!
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      • Profile picture of the author kilgore
        Allow me to be a voice of dissent. Well, OK, not strong dissent; it might well be worth running some tests -- but I'm still skeptical as to whether this is a good idea for the following reasons:
        1. It's generally not a good idea to interrupt the checkout process. This is especially concerning if people click "Buy" more than once -- it could get annoying pretty fast. Yes, you can use cookies so that someone is only asked for this info once, but this method is far from fool proof as people delete cookies or use different devices and browsers.
        2. It's often (even usually) the case that someone needs to visit a site multiple times before they even are ready to click the "Buy" button. By linking the newsletter page/popup to the buy action you may be missing out on some other leads.
        3. It's not expected behavior. When people click "Buy now" they expect to be able to buy now, not be asked to join a newsletter list. The last thing I want is confused or frustrated users and that's often what you get when users encounter unexpected behavior.

        All that said, I should note that none of the above (to my mind) is an overriding reason not to try some experiments. After all, all my arguments essentially amount what is "generally" true -- and while general rules are fine, there's also a time when ignoring the rules is the right thing to do. Before I did, however, I'd want to make sure that (a) my users weren't overly annoyed or frustrated and that (b) there isn't another, more conventional way to accomplish my goals.

        For instance, instead of triggering the popup with the "Buy now" button, could you trigger it after a certain amount of time (like the WF triggers it's register function for those who aren't logged in)? Alternatively could you create a banner ad or some other method to advertise your offer to trade a free gift for an email address? Again, I'm not arguing one way or another, but just cautioning you to think through (or better yet run some tests on) whatever decision you make.
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        • Profile picture of the author nik0
          Banned
          Originally Posted by kilgore View Post

          Allow me to be a voice of dissent. Well, OK, not strong dissent; it might well be worth running some tests -- but I'm still skeptical as to whether this is a good idea for the following reasons:
          1. It's generally not a good idea to interrupt the checkout process. This is especially concerning if people click "Buy" more than once -- it could get annoying pretty fast. Yes, you can use cookies so that someone is only asked for this info once, but this method is far from fool proof as people delete cookies or use different devices and browsers.
          2. It's often (even usually) the case that someone needs to visit a site multiple times before they even are ready to click the "Buy" button. By linking the newsletter page/popup to the buy action you may be missing out on some other leads.
          3. It's not expected behavior. When people click "Buy now" they expect to be able to buy now, not be asked to join a newsletter list. The last thing I want is confused or frustrated users and that's often what you get when users encounter unexpected behavior.

          All that said, I should note that none of the above (to my mind) is an overriding reason not to try some experiments. After all, all my arguments essentially amount what is "generally" true -- and while general rules are fine, there's also a time when ignoring the rules is the right thing to do. Before I did, however, I'd want to make sure that (a) my users weren't overly annoyed or frustrated and that (b) there isn't another, more conventional way to accomplish my goals.

          For instance, instead of triggering the popup with the "Buy now" button, could you trigger it after a certain amount of time (like the WF triggers it's register function for those who aren't logged in)? Alternatively could you create a banner ad or some other method to advertise your offer to trade a free gift for an email address? Again, I'm not arguing one way or another, but just cautioning you to think through (or better yet run some tests on) whatever decision you make.
          You bring up the same points as a friend of mine that I discussed this with prior to starting this thread, the frustration / annoyance of buyers and fear to click another buy now button cause of such annoying page in between.

          I will test some with a delayed popup after let's say 10 seconds on the site, and perhaps also with optin links where the popup appears whenever they click a link to a review page (but not the buy now link), and only once, I will also implent one of these hell annoying Exit popups on another site to see how that works out.

          I will also test some with opt-in boxes on page/post level to see how that performs.
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  • Profile picture of the author Edwin Torres
    Some affiliate programs let you integrate your autoresponder so when someone buys they'll be automatically added to your email list.
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  • Profile picture of the author elcidofaguy
    I've been looking to Amazon's API and compared to many other platforms and its probably the worst with regards to sharing any type of sales information with affiliates.. Only the product API provides some value for your website... In addition the affiliate cookie only lasts 24 hours!!! Which is totally cr*p to say the least...

    For me it depends on the type of website you have... For e.g. are you open about being an Amazon affiliate review site?... Are visitors going to get a surprise when they end up on Amazon...?? Etc...

    My approach would be to sort out your MWR (most wanted reactions) accordingly throughout your website... and keep it simple with sticking to one.... So for example:

    1) The actual product review (inner pages) - encourage them to get on to Amazon ASAP...
    2) Home Page - present them with a free gift - get them onto your prospects list...
    3) Bonus Page - If you have purchased an item through our website then sign up here for additional stuff... etc...

    Use both lists to get folks to visit amazon or for that matter any products that are relevant and offer value... as you have given bonuses to your list you're in a great position to provide additional value and get something back in return....

    In addition it also depends on how narrow or broad the niches are on your site... So obviously keep that in mind... My best advice is to examine each page/post and determine your MWR and make efforts for that page/post to achieve that... When people navigate to other pages the MWR can change accordingly....

    BTW - I'm still investigating the available API's and other ideas which can better automate this but happy to share that when I have more concrete info and ran some tests ....

    Hope that helps ;-) ...
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