Default Digital media sales executive commission rates

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I wanted to see what kind of commission rates are the industry standard for a digital media salesperson for a small/med size digital agency specializing in web development, seo, marketing, brand development etc etc?

Also what is the industry standard base salary for such person?

Would $40k and say 5% of all sales be fair or would the comission rate need to much much higher and somewhere in the 15-20%?

How would you structure a good compensation package if you were to be looking to hire someone like that?
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