very responsive ad but 0 sales on teespring compaign !

14 replies
Hi ,

I have a teespring compaign ad running on FB,the ad is very responsive,in just one day hundreds of users likes the design ad ,comments that they want one or two tshirts.
But no one bought it

What's the hell is this Guys ?

Any advice,i'd be more than grateful.
#compaign #responsive #sales #teespring
  • Profile picture of the author PerformanceMan
    Price too high? They don't love the design?
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  • Profile picture of the author tristatemedia
    agreed: price is too high for what they are buying. if it is hoodie. try t-shirt. maybe they love the design but they do nto want to pay 39.95 but they will pay $19.95 for the t shirt
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    • Profile picture of the author DanielBlue
      T-Shirts sell because of the design, nothing else. If there are no sales then the design is not good or there are now raving fans about that niche. I found that if the design is a killer and people are crazy about that niche, it will sell. For $15 or for MUCH more.
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  • Profile picture of the author miklanderson2
    This is also fairly common in saturated niches. People will like the shirt and comment on it, but they'll be hesitant to pull the trigger because they've already bought a number of shirts. You've got to really get your shirt design dialed in to pick up sales from people in those niches...
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  • Profile picture of the author nicoli
    It will be the design.
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  • Profile picture of the author talfighel
    Maybe you should try to improve your designs and/or lower your prices.

    Change one a time and see if anything changes. 1 small change can mean a big difference.
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    • Profile picture of the author proguru
      Facebook ads is dynamic.also, the call to action also matters.some people would make a campaign asking users to comment and like if they want the tshirt instead of using a call to action compelling them to click the link and purchase it.also, your focus shouldn't be on the engagement alone, your main focus should be on the website clicks and your click through rate.check to see how many website clicks you got and CTR.if they are saying they like it, they want it, then it appears the design is ok but the niche were not the buying type or probably tne price tag scares them.so try and reaccess your campaigns and identify your mistakes.since you have gotten lots of likes and comments, you can try and use a different targeting on age and interest and see what comes out of it.as for those who are saying the want it and likes, just comment on their message with a call to action reply with your tshirt link
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      • Profile picture of the author nicoli
        Originally Posted by proguru View Post

        Facebook ads is dynamic.also, the call to action also matters.some people would make a campaign asking users to comment and like if they want the tshirt instead of using a call to action compelling them to click the link and purchase it.also, your focus shouldn't be on the engagement alone, your main focus should be on the website clicks and your click through rate.check to see how many website clicks you got and CTR.if they are saying they like it, they want it, then it appears the design is ok but the niche were not the buying type or probably tne price tag scares them.so try and reaccess your campaigns and identify your mistakes.since you have gotten lots of likes and comments, you can try and use a different targeting on age and interest and see what comes out of it.as for those who are saying the want it and likes, just comment on their message with a call to action reply with your tshirt link
        Fishing for likes/shares/comments is actually against advertising policies, so you risk your ad being stopped if you try to pull that stunt.

        If you are using CTW with no conversions it will be design followed by price as the cause.

        If PPE, it will be design/price/ad copy and in that order
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  • Profile picture of the author swiftini
    Facebook is a tough place to make sales. People on Facebook aren't shopping so if they comment they like your product etc, it doesn't mean they are buying. You need to create an audience and engage them then send them back to your site continuously to browse, view products. This is a long game sales process.
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    • Profile picture of the author nicoli
      Originally Posted by swiftini View Post

      Facebook is a tough place to make sales. People on Facebook aren't shopping so if they comment they like your product etc, it doesn't mean they are buying. You need to create an audience and engage them then send them back to your site continuously to browse, view products. This is a long game sales process.
      These points don't really apply to a Temporary Teespring campaign.
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  • Profile picture of the author jamescanz
    As I've been recommended multiple times...

    Don't fall in love with the shirt.

    And that's true even if you getting an unbelievable response.

    You can continue on and see what happens, or just chuck it and put up a new one.
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    • Profile picture of the author smartcoach98
      Thank you Guys for all your inspiring answers
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  • Profile picture of the author GregSCN
    Don't fall in love with the shirt is a good point for starter outers, you will be disappointed. Prepare to fail as they say, learn by mistakes and march on!
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  • Profile picture of the author seoboyz01
    Facebook users have trigger happy fingers and will click the like button on almost anything. It doesn't mean they would have actually purchased that product even if $10 cheaper. It just means they took a second to click the like button on one of a hundred stories in their feed. Yes, they liked the shirt, but no they would not want to spend money. And, the few who commented they would buy it but did not, are either making excuses because they can't afford the shirt or they just don't want to look cheap in front of friends who would be reading their comments.
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