What is the minimum price to start considering an Amazon product worth promoting?

17 replies
I've read many different opinions.

Some people say that Amazon products are not worth it because of the low commission
Some people talk about 300$+
Some people talk about 50 or 100$
Some people say that if you are going to sell enough, the price being low is not a problem
Also saw opinions relating to the theory that there is no difference between selling 1 $100 item or 100 $1 items.

I'm selecting my first products to promote in Amazon, and I would love to hear more specific opinions about this.
#amazon #minimum #price #product #promoting #start #worth
  • Profile picture of the author Peter Lee
    You should also consider which products have better searches. Look for some popular shopping sites that show buyers' browsing history and find out which products most people are buying. Then promote them.
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  • Profile picture of the author Stevie C
    Personally I would start with a higher priced item for two reasons.
    1. When you see your first Amazon Commission it will give you more incentive if you earn a few dollars rather than a few cents.
    2. Customers tend to research higher ticket items more than they do a low priced product.

    Saying that I don't target just one product for my sites but a range of products with different price points. I'd also look at promoting products that have addons or accessories to boost up the commissions.
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  • Profile picture of the author Royalking
    Originally Posted by Altered State View Post

    I've read many different opinions.

    Some people say that Amazon products are not worth it because of the low commission
    Some people talk about 300$+
    Some people talk about 50 or 100$
    Some people say that if you are going to sell enough, the price being low is not a problem
    Also saw opinions relating to the theory that there is no difference between selling 1 $100 item or 100 $1 items.

    I'm selecting my first products to promote in Amazon, and I would love to hear more specific opinions about this.
    I have been selling products in all the ranges you have mentioned above and it does not make much difference.

    Amazon is good at converting visitors into customers, so concentrate on user experience and highly searched products for a better pay.
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  • Profile picture of the author Pdomain
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    Sell products between $50 to $500 price, make sure the product has at least 5 reviews, more than 4-star...
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    Coming soon!

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  • Profile picture of the author seoboyz01
    I'm not an affiliate marketer, so I can't speak from the point of view of someone who earns like that. However, from the point of view of an internet marketer, someone who earns their living online, my best advice is to find a product/niche that you love talking about. For instance, maybe you love RC helicopters. Or, you like reading books. Whatever your passion is, there is a product (and in most cases numerous products) that you can use on Amazon to monetize it.
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    • Profile picture of the author AnniePot
      Remember one vital point: Amazon Associates pays commission based on how many items you sell:



      Yes, by all means aim to sell lots of high dollar items, but make sure you also aim to sell a significant number of low price items too. These sales will drive up your commission rates so that ALL your sales will be paid at the higher rate.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by Altered State View Post

    What is the minimum price to start considering an Amazon product worth promoting?
    There isn't one.

    I get 8%/8.25% commissions from Amazon by selling large numbers of trivially-priced items which pay only tiny commissions, every month. I'm not doing it for the commissions I earn on them: I'm doing it for the "volume qualifications" explained by Anne, just above, so that when I sell a $5,000 item I earn $412.50 commission on it.

    Originally Posted by Altered State View Post

    Some people say that Amazon products are not worth it because of the low commission
    They do. And they like to "be right" about it, too: they don't like people pointing out how many Warriors make their full-time livings and build huge businesses just as Amazon affiliates!

    Originally Posted by Altered State View Post

    I'm selecting my first products to promote in Amazon, and I would love to hear more specific opinions about this.
    You need to sell both high-priced and low-priced items. Low-priced items to qualify on volumes for higher commission percentages, and high-priced items to earn bigger commissions. It's about as simple as that.

    But affiliate marketing is affiliate marketing, you know? Most of the long-term income in successful affiliate marketing comes from making repeated sales of items (typically at increasing prices) to the same "captive audiences" of people who trust your recommendations because you've never let them down. That's just "what it's all about" - it's inevitably a relationship-building business. Which is, of course, yet another reason why most of the people who try to do it without list-building and email marketing are barking up the wrong tree, and only really "playing at it", with no experience of the higher incomes available from it ... and that's why some of them eventually "decide" that "Amazon products are not worth it".

    Here's a thread which can really help you: http://www.warriorforum.com/main-int...ml#post6608638


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    • Profile picture of the author Altered State
      Thank you very much for your responses. It is is much clearer now.
      Best and have a great new year!
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    • Profile picture of the author myob
      From our previous conversations through PM, perhaps I can provide some insight which is applicable to a wide variety of niches including yours. Keep in mind, that as Alexa stated, this is a relationship-building business.

      Amazon itself has developed an astounding algorithm for maximizing conversions, which unfortunately for most affiliates extends far beyond the 24-hour cookie window. In some reports I've seen, over 60% of Amazon sales (usually high end) are made internally through followups, courtesy of affiliates who unwittingly send one-off direct traffic.

      My personal preference has always been to sell the most expensive Amazon products (in the 5-6 figure price range) which generally is the major criteria in choosing niches. It's a process, beginning with nominally priced products (usually under $50) initially for building lists of buyers and establishing buying patterns.

      For example, selling books relevant to your targeted audience as well as the intended applicable capital equipment you're ultimately selling is perhaps the easiest method IMO to find and qualify prospects for the higher end products.

      As your customer list grows, consider promoting office and industrial supplies through AmazonSupply.com (using your current Amazon affiliate credentials). There is a flat 6% commission, and buyers in your particular niche typically purchase in quantity and often.
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    • Profile picture of the author webmaster2015
      Don't forget that when selling electronics from Amazon they have a cap of 4% or at least it used to be that way I haven't looked in a while though.
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    • Profile picture of the author kilgore
      Originally Posted by Altered State View Post

      What is the minimum price to start considering an Amazon product worth promoting?
      Alexa is exactly right: There isn't one.

      For my business, we don't think about price at all before deciding whether to promote it. The questions we ask are:
      1. Is it appropriate to the mission of our website? (Or you might ask: does it fit our niche?)
      2. Is it high quality? (Or really: will people be satisfied if they buy it?)
      3. Will people actually buy it?
      Admittedly embedded in #3 is the price -- but the question we ask isn't whether it's priced high enough for us to make money, but whether it's priced low enough that our customers will actually buy it.

      Originally Posted by Altered State View Post

      Also saw opinions relating to the theory that there is no difference between selling 1 $100 item or 100 $1 items.
      Actually there's almost certainly a very big difference between the two, but what that difference is depends on your customers, your business model and you. For instance, if I shop for a pair of jeans at Sears, I'll expect to pay about $30. If I go to Nordstrom, I'll expect to pay over $150.

      My guess is that for Sears -- given their customers, positioning, branding, etc. -- it's a lot easier to sell 10 pairs of jeans at $30 than one pair of jeans at $150 whereas for Nordstrom -- given their customers, positioning, branding, etc. -- it's a lot easier to sell 10 pairs of jeans at $150 than one pair of jeans at $30. Again, it's all about you, your customers and their expectations.

      So does that mean you should try to be the equivalent of Nordstrom instead of a Sears? Maybe. It all depends on your strategy. But just because you might make more profit per item with a strategy where you sell expensive items, doesn't mean you'll make more total profit that way. A bottle of Coca-Cola can be purchased for $2 whereas the same-sized bottle of Dom Perignon champagne would set you back $150. But the Coca-Cola company makes far, far more money than Moet et Chandon. Personally, when it comes to making beverages, I'd rather be the Coca-Cola company than Moet. But just because that's what I'd prefer, that doesn't mean that's what my skills and talents are best suited for. Pick the model that will work for you.

      Originally Posted by Altered State View Post

      Some people say that Amazon products are not worth it because of the low commission.
      Selling Amazon products clearly isn't for everybody -- but nothing is. My business does pretty well with Amazon, but that's because it's a good match for our business model. We've developed a great website (if I do say so myself), we're able to drive a good amount of traffic, and we understand the the types of customers we have are well served by many of the products on Amazon.

      At the same time, I know that our customers wouldn't be interested at all in any of the offerings on a site like ClickBank. This doesn't mean that all ClickBank products are bad (though many seem to be!) or that you can't make money from it -- obviously a lot of people do make quite a bite of money from Clickbank -- it just means that my business couldn't make much from ClickBank.

      When I run the numbers, it's obvious that Amazon is the better choice -- for us. I'd rather make 8.5% of $1,000,000 than 75% of $1,000 (or less!) As with choosing products, it's not the commission per sale that matters, but your total profit.

      That said, my answer isn't necessarily your answer. And I think your biggest problem is that you're starting your business seemingly thinking solely about the revenue side, when what you need to be thinking about is your customers. At the end of the day, it's not the affiliate program you choose or the price of the products you promote that will make or break you. It's whether you're effective at bringing value to your customers again and again.
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  • Profile picture of the author @tjr
    Selling based on price alone seems like putting the cart before the horse to me. I think I'd rather just sell what a customer wants, and go from there.
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  • Profile picture of the author NeedBucksNow
    Good post & great advice above. That is why I love Amazon & why it is one of the best ways to make money - when used in the right way to build up your commissions with high & low priced items
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  • Profile picture of the author Altered State
    Thanks again, especially to Alexa, Paul and kilgore, you are of great help.

    @myob I'm already have my Amazon Affiliate acc activatied, but, for AmazonSupply, is it just the same? I add my https://affiliate-program.amazon.com/ code to the links and that's it?
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    • Profile picture of the author myob
      Originally Posted by Altered State View Post

      @myob I'm already have my Amazon Affiliate acc activatied, but, for AmazonSupply, is it just the same? I add my https://affiliate-program.amazon.com/ code to the links and that's it?
      Yes, it works exactly the same, using your current affiliate code/ID. However, always use Amazon's affiliate linkbuilder tools.

      In addition, when promoting Amazon products by email, never embed your affiliate links within your messages. This is against their TOS, and you may get banned without warning. Be sure to point all links from off-site promotions to your website or product-specific landing page.
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      • Profile picture of the author Altered State
        Originally Posted by myob View Post

        Yes, it works exactly the same, using your current affiliate code/ID. However, always use Amazon's affiliate linkbuilder tools.

        In addition, when promoting Amazon products by email, never embed your affiliate links within your messages. This is against their TOS, and you may get banned without warning. Be sure to point all links from off-site promotions to your website or product-specific landing page.
        Yeah, I am aware of that, but thanks for reminding.

        With linkbuilding tools, you mean the ones on the page itself, or a plugin for CMS, like this: https://wordpress.org/plugins/amazon-link/
        I have it installed and it's which I was intending to use. It apparently works fine. Is it allright?

        I've sent you an email with a more specific question about a problem I'm struggling with. Hope you can find a minute and help me out
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        • Profile picture of the author myob
          Originally Posted by Altered State View Post

          With linkbuilding tools, you mean the ones on the page itself, or a plugin for CMS, like this: https://wordpress.org/plugins/amazon-link/
          I have it installed and it's which I was intending to use. It apparently works fine. Is it allright?
          Actually I have never used wordpress, so I have no helpful comment on the plugin you're asking about. What I meant was using Amazon's on page linkbuilding tools to make sure you're not missing commissions.


          Originally Posted by Altered State View Post

          I've sent you an email with a more specific question about a problem I'm struggling with. Hope you can find a minute and help me out/
          Sent you a PM
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