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Sell a SINGLE Solution. Then What?

by anthonylondon
14 replies
When selling a product that provides a solution to the buyer and solves their problem, what do you do next?

Let me give you an example. If I am promoting an acne cure and I build a list of acne sufferers who buy the product that promises to cure their acne, what do I sell them once they have the ultimate solution?

Do I discard the buyers from my list? I can't sell them another acne product because the first one solved their problem.

Are these niches bad ones to get into, as once you have sold the one solution, you can't really sell to them again?
#sell #single #solution
  • Profile picture of the author Andre Slater
    first your doing good to have buyers but you should separate the buyers to another list the buyers list.

    If you main product is Acne you sell related products.

    If you have a TV store and you selling tv's someone comes in buys 1 then what do you sell them?

    You sell them an outlet to plug the tv, a cleaning kit to clean the tv, cables to hook up the tv, a blueray player, a video game system, dvds, a table, etc... I could keep going

    Related stuff
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  • Profile picture of the author anthonylondon
    Thanks Andre. Just to make it clear, I'm not promoting an acne product, I just used that as an example.

    But it seems some niches don't lend themselves well to repeat buyers.
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  • Profile picture of the author Rory Singh
    Anthony, this won't answer your question but it will be something to keep in mind.

    People who buy from you can turn out to be 'repeat' buyers in the near future.

    But on another note...we only want to sell people stuff that they need or will help them.

    I market systems and make money when people 'join me', in the past I used to take them off my list but have stopped doing this.

    The way I figure is that even though they have bought from me, they can still get value from my emails.
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    • Profile picture of the author anthonylondon
      Originally Posted by Rory Singh View Post

      Anthony, this won't answer your question but it will be something to keep in mind.

      People who buy from you can turn out to be 'repeat' buyers in the near future.

      But on another note...we only want to sell people stuff that they need or will help them.

      I market systems and make money when people 'join me', in the past I used to take them off my list but have stopped doing this.

      The way I figure is that even though they have bought from me, they can still get value from my emails.
      Thank you for your input. I thought about this too, but my worry was that once they found a solution, they would stop opening future emails and thus lower my opening rates.
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      • Profile picture of the author Shaolinsteve
        Originally Posted by anthonylondon View Post

        Thank you for your input. I thought about this too, but my worry was that once they found a solution, they would stop opening future emails and thus lower my opening rates.
        You won't know until you get their feedback. Really make the effort to reach out to them (especially your buyers) because if you're they guy that's helped them solve one solution, then they now have someone that they can look up to, you know... the guy who knows what he's talking about and could ask you if you have any advice on how to do this and that...

        But you've got to really make the effort to care about them, and ideally build a loyal following. Maybe you'll want to consider promoting a recurring / residual membership product of some sort. Maybe there are membership communities that will pay you on a monthly basis for members that you refer them too. But do your research and go from there.
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        • Profile picture of the author The Niche Man
          Personally, I don't believe in the single solution theory, when it comes to people's problems. When you solve one there's always a related problem you'll need to help them with - if you pay attention and brainstorm.

          For instance, using your example. If you sell an acne product to a prospect and it solves the problem. The next obvious choice is to offer them other skin care products - to maintain or improve their skin.

          That alone will keep you busy for another 10 years minimum or longer, if you do it right. Skin care products (and the like) is something people buy over and over again. Especially people whose had problems in the past, they've felt the pain and never want to risk going there again. Your ideal long-term customer.

          That's just an example, you can apply the same principle to any "so-called" single solution product or service. The single solution product merely gets the person to raise their hand, so you can identify them - along with other needs you can help them with.

          I've had many clients and colleagues who built successful long term businesses starting with single solution products.
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        • Profile picture of the author enterprisemind
          Originally Posted by Shaolinsteve View Post

          You won't know until you get their feedback. Really make the effort to reach out to them (especially your buyers) because if you're they guy that's helped them solve one solution, then they now have someone that they can look up to, you know... the guy who knows what he's talking about and could ask you if you have any advice on how to do this and that...

          But you've got to really make the effort to care about them, and ideally build a loyal following. Maybe you'll want to consider promoting a recurring / residual membership product of some sort. Maybe there are membership communities that will pay you on a monthly basis for members that you refer them too. But do your research and go from there.
          I agree with Shaolinsteve. It's a must that you survey your buyers to find out what other issues relate to their original problem and they still don't have a solution to. In the example of an acne problem, I would assume they also have other cosmetic issues since they are so concerned with appearance. There are numerous other cosmetic issues that will come and go just like acne does. I'm sure there are forums full of people with that and many other similar issues on the web.
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  • Profile picture of the author Marx Vergel Melencio
    Anthony,

    Aside from related stuff -- You could try generating more ideas on what products / services to sell to the same group of buyers by:

    • Thinking about the short term and long term goals of your buyers. For example:

    Many people who buy acne solutions just consider getting rid of their acne problems as the first step towards their short term and long term goals, which may include:

    • Looking and feeling good (self-esteem / self-confidence / self-improvement), getting a date / getting laid (dating / relationships), getting that promotion / getting that dream job / confidently speaking in public / clinching that theater audition / getting the attention that they need from others / doing more presentations and negotiations so as to close better contracts (career / jobs / business), etc.
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    • Profile picture of the author anthonylondon
      Originally Posted by Marx Vergel Melencio View Post

      Anthony,

      Aside from related stuff -- You could try generating more ideas on what products / services to sell to the same group of buyers by:

      • Thinking about the short term and long term goals of your buyers. For example:

      Many people who buy acne solutions just consider getting rid of their acne problems as the first step towards their short term and long term goals, which may include:

      • Looking and feeling good (self-esteem / self-confidence / self-improvement), getting a date / getting laid (dating / relationships), getting that promotion / getting that dream job / confidently speaking in public / clinching that theater audition / getting the attention that they need from others / doing more presentations and negotiations so as to close better contracts (career / jobs / business), etc.
      Thank you, this makes a lot of sense. You really need to look at the bigger picture when thinking of future product promotions.
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  • Profile picture of the author RogozRazvan
    They have related needs.

    For example, on an acne list, you can also sell weight-loss products or skin care.
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  • Profile picture of the author teeowl
    For me, I target a certain demographics with a group of problems. In this scenario, I can market over 8 products to my list increasing the value of my subscribers and the value of my visitors.
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  • Profile picture of the author Matthew Trujillo
    If I was you I wouldn't focus on selling a particular products.

    Focus on a particular market instead and sell products and services you can help in a wide range.

    It's best to understand your niche, and offer solutions based on your niche.

    So if you chose Quit smoking niche, than you must continue to recommend quit smoking products.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by anthonylondon View Post

      Thanks Andre. Just to make it clear, I'm not promoting an acne product, I just used that as an example.

      But it seems some niches don't lend themselves well to repeat buyers.
      You can single some of these off as "one off" sites and ride the affiliate train if the niche doesn't float your boat.

      Originally Posted by anthonylondon View Post

      Thank you, this makes a lot of sense. You really need to look at the bigger picture when thinking of future product promotions.
      Skip that thought.

      In the future, think about creating your own product to sell directly. Start with that thought in the beginning. For example, if they buy the affiliate suggestion, you know they are qualified buyers.
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  • Profile picture of the author zerofatzreturns
    I think this has been said before here but I have to agree about there not really being just one problem. I think when you are doing niche marketing it's easy to put people into this little category like these are my "acne people."

    But I mean honestly, people are supremely dynamic. There are always related problems. Then it becomes a matter of positioning and how they view YOU . Did you position yourself as the acne cure guy or did you position yourself a little more broad than that?

    It's like if they see you as someone who can solve a related problem then your golden. If they view you as the acne guy then yeah you made yourself a one trick pony.

    There are ways to re-position yourself though.

    The funny thing about all of this is that it's not really about your customers. It's about how your customers view you and what they see you as an authority in.


    Anyways awesome subject man!

    P.S. I know the acne thing was just an example and not your real niche I was just rolling with it.

    Kam
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