why need a list and auto responder?

45 replies
Still educating myself here so asking questions and taking notes is what I am doing to get acquainted with the system. I know for sure I will be doing this for the next 30 years till the day I die. I found my calling
#auto #list #responder
  • Profile picture of the author Nathan Kruz
    Building an email list is the life blood of your online business.

    I always tell people "You can burn my house down, break my computer and delete all my files. But if I still have my list, I can still generate an online income"

    You need an autoresponder such as Awber or Getresponse to build your list.

    There are also many other threads on the Warrior Forum regarding this subject. Just use the handy search tool up above ^ and that should do the trick.

    Hope this helps

    Nathan Kruz
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    • Profile picture of the author Randy McLean
      A list represents a sustainable business. Here are few reasons off the top of my head:
      • The list you build is yours
      • You'll have a higher conversion rate
      • You can promote whatever products you like
      • Most of the process can be automated
      • You can contact your subscribers whenever you like
      • Email marketing is fully scalable
      Email marketing is also like having traffic on demand. Publish a new blog post? Send it out to your list.

      Profitable businesses are built on repeat customers.
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    • Profile picture of the author seoboyz01
      Originally Posted by Nathan Kruz View Post

      Building an email list is the life blood of your online business.

      I always tell people "You can burn my house down, break my computer and delete all my files. But if I still have my list, I can still generate an online income"
      This is the best explanation I have ever seen on any forum for why an autoresponder is necessary. People want to know the most important tool of any marketer and it would have to be email autoresponder.

      The ability to email your people at any time, any place, from any computer is essential for earning money. And, you are limited without that ability.
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  • Profile picture of the author HDRider
    Yes, you need a way to contact customers, repeat business. Or if you are giving something away for free to build your list you will setup a series of emails to sell them later.

    Most people will not buy the first time they come to your site.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by TAHERSYED34 View Post

    why need a list and auto responder?
    You're asking in the context of "affiliate marketing", really, I think?

    I'll tell you (though many of these points more or less apply to other "IM activities", too) ...

    Here's the thing: to earn significant money from affiliate marketing, you need to do three things ...

    (i) Keep your potential customers returning to the sales page (because very few people buy anthing much at their first visit to its sales page!);

    (ii) Make increasing sales (ideally at progressively higher prices) to the same "captive audience" who regularly rely on and trust your recommendations;

    (iii) Establish the credibility and trust necessary to do both the above by earning people's respect as a provider of niche-related information.

    Without building lists, of course, you can't do any of the three and you'd just be throwing away almost all the traffic you ever generate that doesn't buy anything immediately.

    You'd just be trying to fill the bath by opening the taps fully but without putting the plug in the hole first, so you'd lose almost all the traffic, almost immediately. What kind of way to run a business would that be?

    For most people, most of the time, it's just about as simple as that, overall.

    These three threads are more informative ...

    Is it a good idea to spend some time on building a mailing list ?

    Without Building a List, How Consistent is Your Income from Affiliate Marketing

    Does anyone even make money online without an email list?



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  • Profile picture of the author teeowl
    I have done affiliate marketing for 6 years now and I just started building an email list, please and please do NOT be like me. Start building your email list right from day one!
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    • Profile picture of the author Peter Lee
      Not every marketer who build their list do so to create a relationship with their subscribers. When they do so however their messages are more about promoting a specific product or a quick solution to a problem people have. Thats when they also sell solo ads to make money from their list. But whether you use email marketing this way or the conventional way of relationship building, your list is a vital asset that can make you money.
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    • Profile picture of the author Len Richardson
      Originally Posted by teeowl View Post

      I have done affiliate marketing for 6 years now and I just started building an email list, please and please do NOT be like me. Start building your email list right from day one!
      Well at least I'm not the only one that did this foolish thing. I know exactly where you are coming from. I did the same thing. Your advice right on the money. A list is a necessity.
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  • Profile picture of the author Randall Magwood
    Originally Posted by TAHERSYED34 View Post

    why need a list and auto responder?
    Because alot of experienced marketers on this thread who are making thousands of dollars in their business SAID SO. Quite frankly you shouldn't even care why it works. All you should be concerned with is how to scale it up and get more results from it once you implement it and see great things happening in your business.
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  • Profile picture of the author sharpturn
    As well as all that is mentioned above I also think it is a great way to learn to understand what your customers want or need. You can send out the odd survey email, read the answers you get back and then adjust your campaigns accordingly.
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  • Profile picture of the author Phil Wilkinson
    The list is your customers. You have to have someone to market to, no matter what your product is.

    Imagine being the owner of a deli. How much money will you make if no one walks in the door?

    Customers of a deli (the people that walk in the door) are comparable to the List of an internet marketer.

    Your autoresponder is the vehicle through which you promote to your list.

    You positively do need both, in order to market online.

    With a list, you always have a way to promote something, and make some money.

    Without a list, you make your offer to the masses, and hope someone buys.

    Without an autoresponder, it would be an insurmountable task to market to your list, unless that list is only about 20 people...and even that would take hours.

    One of the oldest expressions you will hear is still just as true today as it was the first time someone ever said it...."the money is in the list".
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  • Profile picture of the author Rory Singh
    Originally Posted by TAHERSYED34 View Post

    Still educating myself here so asking questions and taking notes is what I am doing to get acquainted with the system. I know for sure I will be doing this for the next 30 years till the day I die. I found my calling
    Your list and autoresponder is the life blood of your business TAHERSYED!

    It is what you will be asking for when people come to your site. Understand?

    Most won't buy the very first time they land on your site.

    Your auto responder is your link to them to build trust.
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  • Profile picture of the author ChrisBa
    Originally Posted by TAHERSYED34 View Post

    Still educating myself here so asking questions and taking notes is what I am doing to get acquainted with the system. I know for sure I will be doing this for the next 30 years till the day I die. I found my calling
    The short answer is to make more money

    when you collect emails and build a list it allows you to market (and remarket) to the same visitors over and over again
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    • Profile picture of the author discrat
      Hey Tahersyed34,
      If this is your calling ( which is a worthy one) then go ahead and get these...

      1. Hosting for Sq.Page or Optin.... $10 a month
      2. Autoresponder ..................... . $ 19 month
      3. Domain..........................................$ 10 yr.
      4..Free Gift..........................................Free or pay someone to do it.

      Of course there can be other expenses but this is the gist of it starting out

      Good luck !



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  • Hi

    Think of the Autoresponder as your Bones and the List as your Blood.

    Without either of them your IM career is a dead crumpled heap of "nothing".

    Sure you may still be able to breath somehow but the prognosis with out the autoresponder and a list is pretty much terminal.

    Always remember that the internet changes at warp speed and having a quality list is the only constant.


    Hope that helps to clarify the importance.


    Regards

    Bronwyn and Keith
    Originally Posted by TAHERSYED34 View Post

    Still educating myself here so asking questions and taking notes is what I am doing to get acquainted with the system. I know for sure I will be doing this for the next 30 years till the day I die. I found my calling
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  • Profile picture of the author talfighel
    A list is always good because you can market to them as much as you want or as little as you want and still make sales.

    The goal that you should always have is to get new daily subscribers and always give your readers value. If you are going to sell to them in every email, you will have a lot of them leave your list very fast.
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  • Profile picture of the author Matthew Trujillo
    Why build a list ? Simple, because without a list you don't have a online business.

    When you own a list, and you take time the time to build a relationship with your prospects.

    - You own a valuable asset, you own something that can make you money at any given time.

    When you own a list, you become serious about building a business online.

    - You realize that you won't survive online for the long term without one.

    When you own a list, you are in control of your destiny.
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    • Profile picture of the author oadvantage
      Glad to know I am not the only one who felt that they found their calling.

      Of all things in IM, building a list and interacting and helping that list is what you may find you enjoy best.

      And remember, people do not mind paying for real world solutions that can help them achieve a particular goal.
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    • Profile picture of the author kilgore
      Originally Posted by Nathan Kruz View Post

      You need an autoresponder such as Awber or Getresponse to build your list.
      Originally Posted by Phil Wilkinson View Post

      Your autoresponder is the vehicle through which you promote to your list.

      You positively do need both, in order to market online.
      Originally Posted by Bronwyn and Keith View Post

      Hi

      Think of the Autoresponder as your Bones and the List as your Blood.

      Without either of them your IM career is a dead crumpled heap of "nothing".

      Sure you may still be able to breath somehow but the prognosis with out the autoresponder and a list is pretty much terminal.
      Actually, I don't use an auto-responder at all and I do pretty well. (Well, to be precise, the software we use for mass emailing has auto-responding capabilities, but we don't use them.)

      Moreover, while I think it's fashionable around here to say things like, "without a list you'll be dead", that's not necessarily true at all. As with all things, it really all depends on your site and your business model.

      Fundamentally, email lists just one way to drive traffic -- and autoresponders are just one way to leverage an email list. I do think it's undeniable that when done right they can be a very effective way to drive traffic -- for some people. But it's also true that some prospective customers don't like email lists and either won't sign up for them, or will unsubscribe as soon as they get your first email. In short, a mailing list is not a magic bullet. It'll work great in some situations and less so in others.

      But how important is email to any of these sites for driving traffic?
      • Google Search
      • Facebook
      • Youtube
      • Yahoo
      • Wikipedia
      • Ebay
      • Reddit
      • Craigslist
      • Espn.go.com
      • Cnn.com
      • Yelp
      • Buzzfeed

      My guess is that email plays a relatively low role in driving traffic for any of the sites listed above.

      Don't get me wrong: I'm not saying that email lists are a bad idea. If you had unlimited resources, you'd be foolish not to have a well developed email marketing strategy. But since you most likely don't have unlimited resources, you need to decide for yourself whether devoting resources toward email marketing is going to pay off more than devoting those same resources to social media marketing, PPC or even just improving your website.

      It's not unlikely that building a list will turn out to be one of the best things you've ever done. Many of the posts above explain quite well what an email list can do for you. As for me, I think for smaller sites especially email can be a way for you to reach your customers in the personalized way that the big sites can't really do as effectively.

      But there are always exceptions. And doing effective email marketing is by no means easy. It's not like you just collect a bunch of names send them a few emails and suddenly the money is rolling in. There's an art and a science to writing effective emails -- and of course you have to have something great to send them to in the first place.

      So personally, I don't think anyone should just jump into email marketing because everyone says they should. There are lots of viable business models and there are lots of viable traffic models -- find something that works for you.
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      • Hi Kilgore

        We have never been ones to be "fashionable" and came to the conclusion that there are 2 parts to every equation.

        1) Traffic drivers - you've listed some good ones
        2) Traffic controllers - email lists

        The difference between the two is that you are the only one in "control" of your email list whereas all of the others (traffic drivers) are subject to constant change which is sometimes good and sometimes bad.

        Hope that helps to clarify what we were saying.

        Regards


        Bronwyn and Keith
        PS. We love the tag line under your WF ID
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        • Profile picture of the author kilgore
          Originally Posted by Bronwyn and Keith View Post

          1) Traffic drivers - you've listed some good ones
          2) Traffic controllers - email lists

          The difference between the two is that you are the only one in "control" of your email list whereas all of the others (traffic drivers) are subject to constant change which is sometimes good and sometimes bad.
          Hi Brownwyn and Keith,

          Thanks for your thoughtful reply.

          I see what you're saying about control but I'd argue (1) if you think you have "control" over your email traffic you're mistaken and (2) control is overrated anyway.
          1. You don't really have control over your email traffic. Yes, you own (and control) your email lists, but that's a far cry from controlling your email traffic. If you email someone they (a) have to receive the email (which isn't necessarily a given if they aren't online, gave you a fake or throwaway email address, changed email addresses, and so on) (b) have to notice the email (which isn't necessarily a given if it was filtered by their company's email system, sent to spam, pushed to Gmail's 'Promotions' tab or just gets lost among the plethora of other emails they get) (c) have to open the email (which also isn't necessarily a given) (d) have to read the email (also far from a given) and (e) have to click on something from it. That's a lot of "ifs" -- I think far too many for anyone to claim any reasonable amount of control. And while it's true you do control your lists, you also control your social media pages, the content and RSS feeds on your website and your advertising budget. But of course none of these equates to controlling your traffic either.
          2. Control is over-rated, it's the results that count. If there's one traffic generation method which is antithetical to control it's Facebook. You don't own your page or your list, and with Edgerank there's no guarantee that anyone will even see your posts. But the thing is, if you have a business model where social media is a good match, it just doesn't matter. In fact, it's the aspects of Facebook that you don't control -- especially the 'likes' and 'shares' of your followers -- that make it so powerful. So the key with social media is not to try to control your users, but to constantly deliver them value so that they keep going back to you again and again. In fact, I'd also argue that this is true for email marketing too. Yes, you control your email lists, but if your emails or your products aren't of interest to your customers all you control is a list of people who throw your messages in the trash.
          All that said, I should once again highlight that I'm not saying that email is a waste of time or anything like that. For many, many businesses it's a fantastic investment of time and money. But I also don't think it's always the best investment for all businesses at all times, which if you read the posts above is pretty much what most people are saying. My business, for instance, does much, much better from social media than from email -- though again, I wouldn't suggest that social media is a better way to drive traffic for all businesses at all times! The point is that with business there really aren't many -- if any -- "must dos". There are certainly best practices, but you don't just follow a best practice because that's what everyone says you should do, you follow it because you understand it and agree that it works for you in your situation -- and you also aren't afraid to deviate if that makes more sense.
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  • Profile picture of the author hardworker2013
    You need a list and auto-responder, because you can market your product over and over again to your list as long as there email accounts are active. That is why you need to set up a landing page to capture emails before sending traffic to your website or blog, instead of sending them directly.
    Persons visiting your website may never visit it afterwards again, but if you capture there emails you can communicate further with them about buying your product or other products in the
    future.
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  • Profile picture of the author dougp
    To add something that hasn't been mentioned yet.

    1) Most visitors who come to your site will NOT purchase on the first visit. Therefore, collecting their email address will allow you to followup with them and possibility convert them into a sale.
    2) capturing your visitor's emails will give you a database of emails that you can legally contact anytime. That means when you launch a new product or service you can email your customers.
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  • Profile picture of the author makerstool
    Because if you're not building a list and people leave your website they will never come back. It's easier to sell them on your list over time than on your website for the first time.
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  • Profile picture of the author themichaelcook
    Such a great thread and such great answers...

    Since you're pretty new to this industry, I guess you have fell for the term "push button profits"

    Well the only way to have push button profits is to have a list.

    I wished that I had started from day 1 on building a list back in 2008, but it took me 3 1/2 years and over $15,000 to learn what push button profits truly means.

    I wish you the best in all your future endeavors.
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    • Hi Michael

      You were fast out of the blocks...

      We started in 2004 and It took us almost 5 Years to WAKE UP to the fact that the List is the Deal....LOL

      Up until then what we were doing made our online career a "JOB" - luckily that was changed for the better since 2009.

      Anyway we are more than happy that we "finally figured out" that One thing the Guru's were saying was actually correct.


      Regards

      Bronwyn and Keith
      Originally Posted by themichaelcook View Post

      Such a great thread and such great answers...

      Since you're pretty new to this industry, I guess you have fell for the term "push button profits"

      Well the only way to have push button profits is to have a list.

      I wished that I had started from day 1 on building a list back in 2008, but it took me 3 1/2 years and over $15,000 to learn what push button profits truly means.

      I wish you the best in all your future endeavors.
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      • Profile picture of the author themichaelcook
        Originally Posted by Bronwyn and Keith View Post

        Hi Michael

        You were fast out of the blocks...

        We started in 2004 and It took us almost 5 Years to WAKE UP to the fact that the List is the Deal....LOL

        Up until then what we were doing made our online career a "JOB" - luckily that was changed for the better since 2009.

        Anyway we are more than happy that we "finally figured out" that One thing the Guru's were saying was actually correct.


        Regards

        Bronwyn and Keith

        Thank you for the comment Bronwyn and Keith!

        I actually started off building sniper sites.

        Now don't get me wrong, I am not putting down George Brown's method of sniper sites(back then at least) and although I did have success with sniper sites, it just wasn't fast enough nor was it consistent.

        Just like you said and I agree 100% with you that you're happy that you all finally figured out that One thing the Guru's were saying was actually correct.

        I finally figured it out after following the teachings of John Thornhill and Dave Nicholson who in their respective rights are legends in this business.

        Regards,
        -Michael
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        • Hi Michael

          Yeah we did a few Sniper sites too.

          Agree with you on John and Dave they certainly know the power of building a good solid list.

          A big part of that is the prolific product creation whereby others do the list building for them by being affiliates.

          Regards

          Bronwyn and Keith
          Originally Posted by themichaelcook View Post

          Thank you for the comment Bronwyn and Keith!

          I actually started off building sniper sites.

          Now don't get me wrong, I am not putting down George Brown's method of sniper sites(back then at least) and although I did have success with sniper sites, it just wasn't fast enough nor was it consistent.

          Just like you said and I agree 100% with you that you're happy that you all finally figured out that One thing the Guru's were saying was actually correct.

          I finally figured it out after following the teachings of John Thornhill and Dave Nicholson who in their respective rights are legends in this business.

          Regards,
          -Michael
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  • Profile picture of the author tyronne78
    Here are a few reasons why you need an autoresponder:

    -So you have a place to database your leads,subscribers,etc
    -So you can leverage your efforts when sending out emails (if you have a database of 10,000 subscribers you can reach all of them by sending 1 email)
    -So you have one place to keep all of your contacts
    -So you can market to your subscriber base over and over again
    -So you can control the flow of traffic

    Of course, there are many other reasons to have an autoresponder but these are just a few that come to mind. Simply put,you need to have an auto-responder if you want to build a list and make money online long term.
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  • Profile picture of the author Hossam Hossny
    I have been into SEO and the IM space for 12 years so far, and generated some nice 6-figure revenue along the years without building a list. But when my business has crashed, and we are talking multiple income streams, I have been left nowhere. If I had the list, I would have just offered my products or services or my under demand skills to my list and BOOM I would have been back in NO TIME.

    Enough reason I guess!
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  • Profile picture of the author NeedBucksNow
    Because it works!!! It takes time but having a good list is like money in the bank
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  • Profile picture of the author jemacb
    Unlike everyone here, you do not need a list or AR service to make money in the IM field. You can do quite well without it/them.

    However, it would be more prudent and certainly more advisable to build your list as you would be capturing 'buyers' names as you progress and this would save you both time and money in the long run. Either way, the choice is yours.
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    • Profile picture of the author seoboyz01
      Originally Posted by jemacb View Post

      Unlike everyone here, you do not need a list or AR service to make money in the IM field. You can do quite well without it/them.

      However, it would be more prudent and certainly more advisable to build your list as you would be capturing 'buyers' names as you progress and this would save you both time and money in the long run. Either way, the choice is yours.
      So much easier to promote affiliate products or any product or service to a warmed up audience such as one you get in your email list versus the cold traffic coming in from Google search.
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  • Profile picture of the author panditmarketing
    I've just set up a blog in the last few days and haven't yet got an autoresponder. Now the question I'm asking myself is not if I should get one, but It's when I should get one. I'm going to get an autoresponder asap to build that list.

    Once you build that relationship with that list, then this becomes your customer database, it's like having your own personal traffic that you own. You can drive it anywhere, for free!

    Having a list is vital for any internet marketer, you need to capture as much leads as possible or else you're wasting your marketing dollars.
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  • Profile picture of the author TymBolla
    you can promote products...
    yours or affiliate products
    to the list once you get it...

    and an autoresponder keeps that list engaged... not just promotions... but content too
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    Tym

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  • Profile picture of the author TAHERSYED34
    thanks to everyone for their insights.
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    • Profile picture of the author allenmartin
      Originally Posted by TAHERSYED34 View Post

      thanks to everyone for their insights.

      Hi TAHERSYED34,

      like most of the warriors mentioned before, you need to build an email list of buyers!

      It's a money generating Passive Income machine if you tread them the right way and offer value to them.

      Survey them too and create a product around their needs and problems they try to solve and you will have a big PayDay!


      Have a nice day
      Allen
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  • Profile picture of the author ma247
    For long time business, build a list is must. Once you build your targeted list, you can promote your product to them lifetime through auto responder.

    So now list building and auto responder setting is one of modern way of affiliate marketing.

    Thanks
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  • Profile picture of the author dlanzetta
    A well done auto responder is like having a tireless, underpaid, error free assistant.
    I recently spoke with a client who was acquired using an autoresponder, that was 8 emails deep. We had some lengthy discussions and I realized during our conversations that he had no idea that he had received automated emails.. (It doesn't work that well all the time! :-) )

    But a good autoresponder that allows you extra information is very helpul. For instance, when someone reads one particular AR email, I immediately follow up with a phone call, already knowing that they're thinking about my product. Very cool.
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  • I agree with many of the responses above in regards to having an email list.

    It's a no-brainer that as long as you have an email list you can make an income online, however I disgree with the fact that it will be easy to do so . . .

    With all things in life you need a strategy to make them real and the same goes with email marketing.

    There are normally two approaches that most people take when it comes to email marketing . . .

    The first if relationship based email marketing - and the second is promotional based email marketing.

    Relationship meaning the people on your list know who you are, and they are looking forward to hearing from you, seeing you in a video, or learning more about you - whereas promotional based email emails come with products for sales - or something for the end user to buy or take an action on.

    You can try your luck with both - however I recommend that you find a strategy and stick to it until you start profiting from it.

    Michael
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  • Profile picture of the author Trey Morgan
    Building an email list will make your efforts a lot more worthwhile in the long run.

    The idea is to build a list of people who trust you and are willing to give you money in exchange for your knowledge, support, and advice.

    However, it's not about spamming your subscribers with offers. It's about helping your subscribers achieve their goals with your help and guidance.
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  • Profile picture of the author Mark Hess
    You build a list for leverage.

    Yes, you make money with promotions, no doubt about it. But you can use it as an asset to open yourself up to more opportunity and faster growth.

    Some quick examples...

    Let's say you write an awesome article and you want to guest post on someone else's blog. That person says no. You then come back to them and say you will send the post on their blog to your 10,000 person list. Watch and see how fast they change their mind.

    Backend placement - you have a launch you plan to promote. You believe your list will convert well for that offer. You contact that product creator telling them you plan on promoting and will mail hard. Ask them to place one of your products in the backend as a bonus. You gain additional subscribers since their buyers will have to optin for the bonus.

    Reciprocation - I really can't stress this enough if you're in the launch game. People will mail for you if you mail for them. If you play the game right, you will have people lined up that will reciprocate, you are almost guaranteed a winning launch.

    Relationship building - When you have a list, you can build relationships faster since you have something to bring to the table. The meaningful kind of relationships that allow you to scale your business quickly. Relationships with people who are in the position to refer you to others and get you into their 'circle'.

    Exclusive deals/JV partnerships - Last year I worked out a deal where I was allowed to promote a $97 plugin to my list at a reduced price of $27 for 48 hours. We cleaned up. It was a win-win-win. The developer made money, I made money, and my subscribers were thrilled. That wouldn't have happened without a list.

    You also see this a lot with webinars. Every person that runs webinars wants more attendees and if you can get the presenter attendees, they will run exclusive webinars for your audience. You get on the webinar for a couple minutes, introduce them, then they take it from there and pitch high(er) end products where you get a cut.

    You are a traffic Godfather - people come to you because you have something they want. You can call upon them in the future to return the favor.
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  • Profile picture of the author ninosem
    If you’re not building an email list, you’re making a huge mistake!

    The real profits are in the follow-up. If you drive traffic to your site probably 99% of visitors will newer come back. If you collect their email address, you can follow-up them...

    Rarely will a consumer make a major purchase decision on their first contact product. Sales people know that it’s typically only after they make a connection and develop a relationship with a brand product or business that they buy. And following up with your contact list when your competition can’t or won’t is perhaps the best way to make that connection with a potential customer.
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  • Profile picture of the author smoor2012
    I will chime in with everybody else here on building your list. I wish I had understood how important it is years ago.

    Investing in an auto responder and the time to build a list is the best and smartest investment you can make.

    Just do it. It is the foundation of your online business.
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    PM me and I will respond as soon as possible

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