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Specific or General Lists?

by backlinkmasters
12 replies
Hello everyone!

So I'm setting up some campaigns to start building email lists, but had a quick question!

I'm using PPC campaigns to get subscribers, and right now I have campaigns for type 2 diabetes, ED, and weight loss.

So I'm going to have a landing page with an opt-in form that is geared towards each of those things, so a landing page talking about reversing type 2 diabetes, and so on.

Now, these are all technically "health and fitness" but target very different health problems.

So, should I have just one list for all of them, and send tips about health and fitness and promote those kind of offers/products? Or should I create a separate list for each one?

I see a problem with creating a separate list for each one, since there are only a couple of affiliate products really for each of those very specific sub-niches.

Which one do you guys suggest?

Thank you!
#general #lists #specific
  • Profile picture of the author wrcato2
    I would use two separate lists. Use the offers that you can find and then create product for each niche. When you can offer something that fits with both you can broadcast the message to both lists.
    Easy and less confusing for each list.
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    • Profile picture of the author backlinkmasters
      Originally Posted by wrcato2 View Post

      I would use two separate lists. Use the offers that you can find and then create product for each niche. When you can offer something that fits with both you can broadcast the message to both lists.
      Easy and less confusing for each list.
      Thanks for your answer!

      That does seem like a valid approach, and more personal so it could make the lists more responsive!

      I would also love to hear some more input if anyone has any
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  • Profile picture of the author jamescanz
    Specific is clearly more targeted...

    Yet still, you never know what they will be interested in the most.

    For example, on a muscle building list, a weight loss product was one of the best sellers.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by backlinkmasters View Post

    should I have just one list for all of them
    No.

    There's no downside to list-segregation, and there can be many advantages. You can gain by separating them, but you can't lose anything.

    Originally Posted by backlinkmasters View Post

    I see a problem with creating a separate list for each one, since there are only a couple of affiliate products really for each of those very specific sub-niches.
    I don't understand why you think that's a problem that you could avoid by not separating them.

    .
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  • Profile picture of the author Shaolinsteve
    Originally Posted by backlinkmasters View Post

    So, should I have just one list for all of them, and send tips about health and fitness and promote those kind of offers/products? Or should I create a separate list for each one?
    Separate the list for each one and personalize the content as it's more geared towards the reason why they signed up in the first place. You'll most likely get unsubscribers when you start sending unrelated content out, but at the end of the day, it's all about testing.


    Originally Posted by backlinkmasters View Post

    I see a problem with creating a separate list for each one, since there are only a couple of affiliate products really for each of those very specific sub-niches.
    Then if that's the case, figure out what else they need help with and create your own products to benefit them. Once you build authority and people start looking up to you for advice, they might ask your suggestions for other needs also.

    Hope that helps
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  • Profile picture of the author backlinkmasters
    Thanks for the replies everyone!

    I'll definitely make sure to segregate my lists, it does make more sense this way!

    Thanks again!
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  • Profile picture of the author talfighel
    You should have 2 different lists. I think tat it is going to be more effective for you and your subscribers.
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  • Profile picture of the author blillard
    You want to segment your list at all times. Your promotions should all e geared to each list and the topic you're speaking on, you don't want to mix things up. It only takes a few moneys to set this up, I would take the needed steps to make each topic its own list. I would even take it a step further and create separate buyers list for each one and create an automation for when a freebie subscriber buys they are moved from that list to the other. List segmentation is VERY important and well worth learning.
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    • Profile picture of the author discrat
      I ran into this problem in the past. I found out when I narrowly focused my target Market , my income went directly up in a very considerable fashion



      - Robert Andrew
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      Nothing to see here including a Sig so just move on :)

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      • Profile picture of the author JohnMcCabe
        Definitely go with multiple targeted lists.

        Even if you find products to cross promote, you won't want to offer them the same way.

        Say that someone signs up for your diabetes list. Well, one side effect of diabetes can be ED. So you could pitch your diabetes list with something like "I know it's a touchy subject, but one of the possible side effects of your diabetes could be ED. If this is you, check out our discrete information series at..."

        While I steer clear of health niches on general principle, the concept works well in other markets as well.

        For example, people interested in fishing may also have an interest in camping, boating, etc.

        Rather than pitching random products trying to see what sticks, pitch the list for the related niche.
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  • Profile picture of the author nicolasmd2112
    Keep your campaigns separate, targeted and as 'specific' as possible. If you have the power, always create as targeted a list as you possibly can. Trust me, you will have far easier time split testing, generating clicks, and sale when you have a super targeted list as you planned on originally making. To take this a step further would be to then create a buyers list from these already super targeted lists.
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  • Profile picture of the author Brent Stangel
    While I steer clear of health niches on general principle
    It's nice to know some of us still have...principles.

    IMO, the only people who should get into "health" niches are trained health care professionals.
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