Where are the mobile games conversions?

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Hi guys,
I'm currently working in the field of mobile games affiliation.
I'm driving small traffic to some affiliate networks that have this kind of campaigns and i see a conversion rate of around 1.5%
now, keep in mind that the conversion rate is on the appstore/google play, only 1.5% of the users who arrive at some game page in the app stores actually download the game.
this seems very weird to me due to the fact that these are highly targeted users who clicked on a game's ad and arrived at a page to download a free game.

what am i missing?
does anyone know this market?
are these normal numbers that i should expect from now on?

thank you
#conversions #games #mobile

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