Email Series or Ebook

by Bruha
22 replies
I'm wondering what people have more success with.

1. Offering a complete ebook on a topic

2. Offering an email series instead of the ebook

I'm wondering if I'll get more response on a coaching site that I'm setting up if I offer all the info at once on a subject or if I give it to prospects in chunks?

I am leaning towards having them sign up for the email series as this gives me more opportunity to contact them and gain their trust. Thus, it should give me a better chance of converting them to a client.

Thanks in advance.
#ebook #email #series
  • Profile picture of the author Seemore25101
    One way is to create a book for a specific problem and use your book to collect leads.

    Then your emails series can go more in depth into your topic.

    If you did a Kindle book on Amazon, it would work well. But you'd need to do the research to see if it's a good market on Amazon to even publish on.

    This is how I'm building my business now.
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  • Profile picture of the author GregSCN
    Give them a book for the email and then follow up with a series
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  • Profile picture of the author nizamkhan
    I would say if you have an email series (e-course) it will be a good option. Because, as you said this way your subscribers gets information in chunks, thus they can consume information easily and thus gives you more opportunity to build trust with them. However, you can also do split-test to see which one performs better.

    - Nizam
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  • Profile picture of the author SteveSki
    I sold a course delivered as a ebook for $197.00 and
    did well with it for about 7 years.

    Then sales dropped like a rock.

    So I set up a membership site that drip delivers
    the content via autoresponder. $39 first month and
    $27 per month afterwards.

    Nice when you have over 100 subscribers!

    Making more selling the content as weekly lessons
    via the membership site.

    Cheers,
    Steve
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  • Profile picture of the author James McAllister
    I have always preferred courses, for a few reasons.
    • Establishes regular contact early on without overloading the subscriber.
    • Gives the reader time to actually utilize the information.
    • Keeps them heavily engaged for longer periods of time.
    • I have found people spend more money on products mentioned over a week than a ton in one day. This won't be true for all markets, though.
    • Easier to encourage immediate action when they are receiving shorter bits of information. I link to 10 different articles on my blog in my 7-day course, and the click-through rate is very high. If I tried to get them to visit 10 different articles in one day (on top of the book) they'd likely end up viewing none of them.
    • People look forward to getting my course each day.
    • As a result, people sometimes offer money to get the rest of it without waiting.

    My advice of course would be to test out both and see which works better for you and your audience.
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  • Profile picture of the author jamescanz
    Number 2 is great as you can get it going quick.

    Simply create the first 2 emails then launch it...

    Then you can slowly (or quickly) add to it.
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  • Profile picture of the author C G
    I usually give an ebook in exchange for an email. Then I send them some cool stuff and also promote my products.

    The email sequence content instead of ebook is good for coaching programs.

    Cheers,

    C.G.
    Signature
    -------------------------------------------------------------
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  • Profile picture of the author amits43
    I always like to give them ebook .

    Ebook contains 7-10 pages.I do not like to create 100 pages ebook.The ebook will be short and to the point.After that i will send emails 3-4 emails per week providing some cool tips and little bit promotion.That works best for me so far.
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  • Profile picture of the author Lucian Lada
    Originally Posted by Bruha View Post

    II'm wondering if I'll get more response on a coaching site that I'm setting up if I offer all the info at once on a subject or if I give it to prospects in chunks?
    In chunks. This is why:

    Originally Posted by Bruha View Post

    I am leaning towards having them sign up for the email series as this gives me more opportunity to contact them and gain their trust. Thus, it should give me a better chance of converting them to a client.
    Congrats on figuring this out by yourself.

    Better yet, you can offer a short free e-book (for instant gratification) and follow-up with emails. If you already wrote all the emails, you can put your first and/or second email(s) into it. Of course, you have to add other "elements" to it, but that's not difficult.

    These other "elements" are:

    * Talking about yourself, your website and what you want to accomplish with them. In other words, brand yourself.
    * Disclosing how you're making money.
    * Telling them how often they'll receive further emails, that you'll also include product recommendation and everything else you think they need to know.
    * End the e-book just like any other email: by piquing curiosity at the next email, so they look forward to the email. This increases open-rates, which in turn increases click-through-rates.
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  • Profile picture of the author smoor2012
    After being on several lists and sometimes downloading ebooks and sometimes getting a series of emails, I will say the email series.

    Whether the email series is a video series or a text series doesn't matter. My preference on the receiving end is to read bits and pieces through email and digest each part.

    After the last email at the end of the series, you can always offer the entire series in an ebook for reference later.

    You have allowed the recipient to take their time and earned some trust this way.
    Signature

    PM me and I will respond as soon as possible

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  • Profile picture of the author wfletch24
    I am also in agreement that you should go with the email series. However, I am not sure if I would promote it that way. I would position it as a "course". For some reason I think an email series would have less of a perceived value than a book even if the content in your email series is better.
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  • Profile picture of the author onpointinfo
    The bottom line as to what option to go with is:

    1) Write down what is your goal with that ebook or email series and the pros and cons of each of the options this will help you decide on which of the options you should go with based

    2) TEST / TEST / TEST TILL U FIND WHICH OPTION IS THE RIGHT ONE ;>)
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  • Profile picture of the author aaronhah
    Use your email list to promote the Ebook, both goes hand in hand.
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  • Profile picture of the author Raydal
    I can tell you that the email series would have more perceived value than
    the ebook. When you dish out information in digestible chunks then
    the anticipation of receiving the next meal boosts its value.

    Placing the information behind a membership page would also do the
    trick.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author johnsonf5
      I think this is a great strategy for you. check it out.

      A List Building Strategy that's working extremely well for me.
      Signature
      "Remember this... If Plan "A" Fails...
      There are 25 more letters in the alphabet"
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      • Profile picture of the author Len Richardson
        Originally Posted by johnsonf5 View Post

        I think this is a great strategy for you. check it out.

        A List Building Strategy that's working extremely well for me.
        The link above is a great resource as well as very interesting and informative reading. This is an excellent way to deliver content with a high perceived value while presenting your information in a user friendly way for your subscribers consumption. It also keeps your subscribers engaged longer which will give you the opportunity to build trust and credibility.

        I also love the idea given above to offer the entire course as an eBook or video at the conclusion of the course. I plan on adding this component to my process.
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  • Profile picture of the author Tony M
    John Anghelache had a course called Email Marketing Jackpot and
    this was his exact strategy for getting a 20% conversion
    rate for a $200 product (Note that he didn't even send them to a sales letter!).

    His recommendation was not to exceed 7 days. Roughly 5-7 Days max

    Unfortunately, this course isn't for sale and I was lucky enough
    to get in right before he closed it. It's probably the best email marketing
    course that I've ever seen.

    I'm actually launching this into effect in the next two to three
    weeks.
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  • Profile picture of the author pilot47
    Logic tells me it depends on the situation.

    So it depends on the niche.
    If there is urgency involved then ebook.

    If not, make them see you more...
    Signature

    Be grateful for everything you have.

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  • Profile picture of the author discrat
    Originally Posted by Bruha View Post

    I'm wondering what people have more success with.

    1. Offering a complete ebook on a topic

    2. Offering an email series instead of the ebook

    I'm wondering if I'll get more response on a coaching site that I'm setting up if I offer all the info at once on a subject or if I give it to prospects in chunks?

    I am leaning towards having them sign up for the email series as this gives me more opportunity to contact them and gain their trust. Thus, it should give me a better chance of converting them to a client.

    Thanks in advance.
    Thats kind of interesting because I do a combo of both. I will offer an E- book and on top of that I offer an E-course.

    Here is the thing. Many prospects particularly in the IM niche want instant gratification. So you tell me.. what is the better optin rate going to be ?? Get that e-book right away or have to wait to get it in a series of emails ?

    Exactly

    But here is the ticker. You also want a target market that consists of people who are really serious about the problem that are trying to solve and they can be more attuned to an email series or E course.

    So doing a combo can accomplish both



    - Robert Andrew
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  • Profile picture of the author michaelwilding
    My preference is to go with an email delivered course. It allows you to build up your relationship with your list at the same time as providing them content they desired. Don't think that you have to send them one email for the course every day, in fact I would suggest that you don't. If you put actions they need to take at the end of each email then it requires them to take an action before they receive the next email. Taking action is the primary reason most people won't succeed and so you're making it harder for them to skim read and not put anything into action. You may get a few complaints but the people you want on your list are the people who are going to listen to your advice and put it into practice.

    You can also consider using an email course on demand. This requires them to click a link in the email when they have finished the task in order to receive the next in the series.

    With careful scheduling of your emails the course does not have to affect your regular email broadcasts either.
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  • Profile picture of the author Ammy Singh
    I believe Ebook is better. It's more convenient.
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  • Profile picture of the author Randall Magwood
    Do both!

    Eventually over time you can put both on autopilot. Offer an ebook for the email info, make it good... then follow up with a long series of autoresponder messages.

    People say it takes an average of 7 contacts to get a sale. But don't write just 7 messages and call it a day. I personally have 366 emails in each of my autoresponder sequences. I've had people buy from me on email #155 and #203, and etc. I dont give up on my lead too easily. But then again... i sell cheap products. I really go hard with the marketing when promoting my consulting services. I charge alot for it. Hope this helps.
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