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How to get people to post jobs on your site

by nnyorker
4 replies
I have built a niche job site for offline businesses where they can post jobs for a fee and applicants can apply with their skills and abilities and job rates. (A little different twist than normal application process. Site looks great...but question is....the build up is the hardest part. How do I get a bunch of businesses to post their openings so I can then get a bunch of
people to apply to them?!?! Thank you so much for any input you can provide.
#jobs #people #post #site
  • Profile picture of the author Steve MacLellan
    I haven't seen your website so I don't know your whole offer. But I built myself a website that advertised used cars. Yes, this is a completely different niche than yours, but the fact that we both need/needed to fill our databases with the info from paying customers/clients is the same idea.

    There are some other differences too. I went and got some clients BEFORE I built the website. I interviewed them and and asked them what they thought about online advertising, and for ones that felt positive about it, I offered them a 1 month free trial as a thank you, and told them I would be back around to take some pictures of their cars and gather the info AFTER I built the website. There is actually a name for this. It's called "due diligence" -- you learn who your customers are, what demographic they fit into, and how much they are willing to pay for your services. If I had discovered that no one would pay ME for this service, because no one wanted to be a client of MINE, I would not have built the website. And to be fair... I only interviewed used car dealers who were already paying for advertising.

    One month free for early clients turned into 3. I experimented with different forms of advertising the site after it was built, including online and offline advertising and advertising on the radio. I kept in contact with these free dealers/guinea pigs, until I was able to get enough eyeballs on the site. At the end of three months most of the early free clients were up to an extra 2-3 sales per week. So when I went around to these few dealers who had come on board with me for free, they were happy to pay my advertising fee and continue on with my service. The first month where I collected money, I made $3500 and the business continued to grow after that. Eventually... new used car dealers who were setting up shop, would call ME, and ask if they could come on board with me -- word had gotten around....

    There were a few people who tried to copy what I did and they failed. They were good programmers and designers, but they couldn't give away free advertising on their websites because they wouldn't get up off their asses and go get themselves some clients. They put the websites up first... without any customers or eyeballs, and expected people would come to them. As they found out... it doesn't work like that in "real" life.

    Regards,
    Steve MacLellan
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    http://homebusiness-websites.com and http://SteveMacLellan.com
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    • Profile picture of the author nnyorker
      Thank you for your input.
      Did you use any paid advertising via google and/or facebook at all?
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      • Profile picture of the author Marx Vergel Melencio
        Nnyorker,

        B2B deals are usually closed by tapping your existing B2B network to find prospects, by directly contacting them prospects to introduce yourself and to discuss possible collaboration oppurtunities with them, by pitching your mutually beneficial offers, and by scheduling appointments to present and discuss your offers in detail to them, but if you don't have an existing B2B network yet, then you can try the following things:

        • Develop a list of your target businesses, i.e. In your case, I think those'd probably be local businesses in your target areas that are currently paying for job ads and / or have existing job ads posted on classified sites and job portals;

        • Take note of the names of the decision makers in those businesses, specifically in departments that your offers are most beneficial for;

        • Extensively research about those businesses and their needs that are relevant to your offer/s;

        • Formulate custom proposals that'd most likely be compelling for each of your prospects, considering that you've extensively researched about their specific needs; and

        • Directly contact them decision makers -- Email, fax, snail mail and LinkedIn InMail your proposals to them. Work the phones, send Skype messages and Tweets to them so as to introduce yourself and inform them about your proposal. Schedule online and / or offline appointments so you can discuss your proposals in detail with them...

        For me, this results most of the time to a short term renewable contract with an X-month trial agreement, which gets renewed to bigger, longer term contracts...
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        • Deep Learning & Machine Vision Engineer: ARIA Research (Sydney, AU)
        • Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)
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      • Profile picture of the author Steve MacLellan
        Originally Posted by nnyorker View Post

        Thank you for your input.
        Did you use any paid advertising via google and/or facebook at all?
        We paid for ads through the Auto Trader, which I believe were online, but more popular as a printed publication. But, no, not FB or Google. We wanted to put ads specifically where car buyers would be looking.

        Regards,
        Steve MacLellan
        Signature
        http://homebusiness-websites.com and http://SteveMacLellan.com
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