Why Do People Still Use Squeeze Pages?

73 replies
I am curious why people still use squeeze pages. For example if your optin rate is 30%, you have just lost 70% of your traffic and leads.

I am promoting a business opportunity and would rather send people straight to my website which has a live chat widget and contact info so people can contact me by email.

In my opinion using a squeeze page is unwise as you are losing out on money with all the lost traffic. I am not saying building a list isn't important but I would rather do it on the backend.

This is just my opinion and I'm sure there are plenty of people that disagree with me. Please feel free to share your opinion and marketing strategies.

Just to make it clear I would rather have one on one conversations via email, people added to yahoo messenger and skype. As I mentioned earlier I have also implemented a live chat widget to the site I'm sending traffic to.
#pages #people #squeeze
  • Profile picture of the author James Campbell
    Have you tested the lifetime visitor value of straight to the salespage vs to optin?

    Test it first, give it 6 months. Then you'll likely understand why people still use optin pages.
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    • Profile picture of the author comodo427
      Originally Posted by James Campbell View Post

      Have you tested the lifetime visitor value of straight to the salespage vs to optin?

      Test it first, give it 6 months. Then you'll likely understand why people still use optin pages.
      I wasn't talking about sending people straight to the sales page.

      I was talking about sending the visitor to a review video of the product with a link to a sales page at the end. On this website I will have my contact details so people can email me and a live chat widget.

      As I will get peoples email I can ask them if they want to be added to my newsletter and build my list on the backend which seems like a wiser strategy in my opinion.
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      • Profile picture of the author agmccall
        Originally Posted by comodo427 View Post

        I wasn't talking about sending people straight to the sales page.

        I was talking about sending the visitor to a review video of the product with a link to a sales page at the end. On this website I will have my contact details so people can email me and a live chat widget.

        As I will get peoples email I can ask them if they want to be added to my newsletter and build my list on the backend which seems like a wiser strategy in my opinion.
        And if they do not like that particular offer or do not want to chat with you, then they are gone and gone forever, No reason you can not use both. A squeeze page that offers a free video, you collect the email and send them to your video page, or better yet, a video squeeze page where you give them a teaser video and collect email address to get, "the rest of the story"

        like someone mentioned a few posts ago. you need to test

        al
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        • Profile picture of the author Steve B
          Comodo,

          I'm interested to know what type of visitor conversion you're getting given the current strategy you're using. Care to share?

          Obviously, you'd have to know that to make any kind of a comparison with the conversion rate of a squeeze page.

          Steve
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          • Profile picture of the author comodo427
            I haven't actually tested my new strategy. I can give you the conversion rates of when I was using a squeeze page and the reason I stoped.

            When I used I squeeze page I got a 30% optin rate with 150 subcribers. These subscribers were redirected to my business opportunity presentation.

            The video converted 10 free signups to my business. This was from a 500 click solo ad.

            If I had of sent people straight to my video I probably would have got over 40 free signups. People need to upgrade to be able to make money. So even without the followups I think I would have got more upgraded sales and made more money.

            You can't ignore stats and my stats are telling me to send people straight to my video. I also do get the email of everyone that signs up to this business.
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            • Profile picture of the author dyvion7
              A couple of questions - Did you follow up with those 150 opt ins via broadcast/email every 2 to 3 days telling them why your business opportunity is so valuable? Did you write articles explaining how your course or product will benefit them? And the biggest question - Did you show them proof that your system works?

              If you don't implement these three things you may have a hard time with email marketing.
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            • Profile picture of the author onSubie
              Originally Posted by comodo427 View Post

              You can't ignore stats and my stats are telling me to send people straight to my video. I also do get the email of everyone that signs up to this business.
              You can do that with a squeeze page. Simply send them to your sales page, blog or live chat after they opt in.

              You don't have to use a spammy MMO type squeeze page. You could use something more subtle- like an opt-in form beside the live chat so they can opt-in if they like the experience and/or you can direct them to enter and email.

              The problem with not capturing an email is that you will have no way to contact them and let them know you have a new product when you release another one 8 months from now.

              You don't have to sell solo ads and send affiliate offers. You can simply use your list as another channel of communication to let people know about new facebook/blog posts or what you had for breakfast.

              The idea of building a list isn't primarily for monetizing. It is for a ready warm market of quick traffic. Of course, you monetize that traffic but the list is for building a relationship with a source of traffic.
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            • Profile picture of the author Steve B
              Originally Posted by comodo427 View Post

              When I used I squeeze page I got a 30% optin rate with 150 subcribers.
              Even though your sample is pretty small, 30% of 150 is 45 subscribers using a squeeze page.


              Originally Posted by comodo427 View Post

              The video converted 10 free signups to my business. This was from a 500 click solo ad.
              10 signups from 500 visitors is 2% conversion.


              Originally Posted by comodo427 View Post

              If I had of sent people straight to my video I probably would have got over 40 free signups.
              "I probably would have" is no substitute for actually doing testing. Even so, 40 signups from 500 visitors is 8% conversion.

              "You can't ignore stats" - very true. However, you don't yet have the stats you need for a valid comparison. Not only that, the math you have done is not telling you what you think it is.

              I applaud you for testing and wanting to optimize your sign-ups . . . but it is meaningless if you don't have a statistically valid sample and if you don't know how to do the math or read from it what it's telling you.

              Steve
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            • Profile picture of the author spearce000
              Originally Posted by comodo427 View Post

              I haven't actually tested my new strategy.
              Then how do you know it works? Split test a squeeze page and your new strategy. It's the best (some would say ONLY) way to see if it works better or not.
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  • Profile picture of the author James Campbell
    Also, use retargetting to capture any "lost" visitors. That should help no matter what you're doing.
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  • Profile picture of the author Shaolinsteve
    Originally Posted by comodo427 View Post

    Just to make it clear I would rather have one on one conversations via email, people added to yahoo messenger and skype. As I mentioned earlier I have also implemented a live chat widget to the site I'm sending traffic to.
    First and foremost... well said James.

    With regards to having contact and one on one coversations, you can still do that + with a heck of a lot more people seeing as you're coversions are always going to be higher (assuming you know what you're doing).

    A squeeze page / funnel is also going to help automate unnecessary tasks also.. such as staying on live chat all day in hopes that someone leaves a question. Then for those who don't then what?

    Traffic is going to vary in any case, as it's going to depend on each and every person. But let me put it this way... every leader in our industry making millions, has a structure one way or another.

    Without a structure you're just gambling and as soon as they leave, you have no other means of re-marketing and reconnecting to them. (Unless you're doing re-marketing ads of course). But you get my drift.
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    • Profile picture of the author comodo427
      Originally Posted by Shaolinsteve View Post

      First and foremost... well said James.

      With regards to having contact and one on one coversations, you can still do that + with a heck of a lot more people seeing as you're coversions are always going to be higher (assuming you know what you're doing).

      A squeeze page / funnel is also going to help automate unnecessary tasks also.. such as staying on live chat all day in hopes that someone leaves a question. Then for those who don't then what?

      Traffic is going to vary in any case, as it's going to depend on each and every person. But let me put it this way... every leader in our industry making millions, has a structure one way or another.

      Without a structure you're just gambling and as soon as they leave, you have no other means of re-marketing and reconnecting to them. (Unless you're doing re-marketing ads of course). But you get my drift.
      Great question about the live chat. If I'm offline and people click on the live chat widget, it allows them to send me an email within the widget. This is like an optin as people have to enter their name and email then enter their question which will be sent to my email address.
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  • Profile picture of the author teeowl
    I am currently using squeeze pages, but in the next six months, I would try sending traffic straight to my website.
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  • Profile picture of the author Matthew Trujillo
    Originally Posted by comodo427 View Post

    I am curious why people still use squeeze pages. For example if your optin rate is 30%, you have just lost 70% of your traffic and leads.

    I am promoting a business opportunity and would rather send people straight to my website which has a live chat widget and contact info so people can contact me by email.

    In my opinion using a squeeze page is unwise as you are losing out on money with all the lost traffic. I am not saying building a list isn't important but I would rather do it on the backend.

    This is just my opinion and I'm sure there are plenty of people that disagree with me. Please feel free to share your opinion and marketing strategies.

    Just to make it clear I would rather have one on one conversations via email, people added to yahoo messenger and skype. As I mentioned earlier I have also implemented a live chat widget to the site I'm sending traffic to.
    Actually, No, you got it backwards. If you send people straight to your website that has a "chat" and a method of contact you'll have a much larger percentage of failure rate than had you just collected the e-mail and followed up with them in the first place! E-mail is far more powerful than any other marketing method out there. Once a person visits your site and leaves, he is gone forever. How are you going to force him back? But when you have someones email and you understand your niche in and out than can build a relationship with your prospect and follow up and provide solutions to over and over again on complete autopilot. How important is traffic to you? Well if you like traffic on demand, than you'll build your list. If you're trying to earn a full time living online than you'll build your email list. Try it your way, let me know how successful you are a year from now. If it works stick with it.
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    • Profile picture of the author Rory Singh
      Originally Posted by Matthew J Trujillo View Post

      Actually, No, you got it backwards. If you send people straight to your website that has a "chat" and a method of contact you'll have a much larger percentage of failure rate than had you just collected the e-mail and followed up with them in the first place! E-mail is far more powerful than any other marketing method out there. Once a person visits your site and leaves, he is gone forever. How are you going to force him back? But when you have someones email and you understand your niche in and out than can build a relationship with your prospect and follow up and provide solutions to over and over again on complete autopilot. How important is traffic to you? Well if you like traffic on demand, than you'll build your list. If you're trying to earn a full time living online than you'll build your email list. Try it your way, let me know how successful you are a year from now. If it works stick with it.
      Matthew is right. You can answer questions with chat but sometimes people misunderstand your answer and leave your website. You will have a better opportunity to communicate with them if they get on your list.
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  • Profile picture of the author jamescanz
    Originally Posted by comodo427 View Post

    I am curious why people still use squeeze pages. For example if your optin rate is 30%, you have just lost 70% of your traffic and leads.
    You don't have to use one or any for that matter...

    More fun for the rest of us
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    • Profile picture of the author comodo427
      Originally Posted by jamescanz View Post

      You don't have to use one or any for that matter...

      More fun for the rest of us
      I will continue with my current strategy and keep you updated.
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      • Profile picture of the author James Campbell
        Originally Posted by comodo427 View Post

        I will continue with my current strategy and keep you updated.
        Not interested in testing? Good luck with that.
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  • Squeeze pages are essential for everything you do. It's all in the list. AKA "owning your own traffic". Squeeze pages arent only used in the MMO niche.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by ProfitFromMyDomain View Post

      Squeeze pages are used only in the MMO niche.
      It's another of those "It must be true: I read it in the Warrior Forum" moments.

      Originally Posted by ProfitFromMyDomain View Post

      Squeeze pages are essential for everything you do.
      And yet another ...

      Where do people get this nonsensical stuff from?

      To be fair, this whole thread's full of misunderstanding and talking at cross-purposes: I disagree with the OP just as much as all the rest of you guys, but ("call me pedantic" ) the thread's still full of factually incorrect statements.

      Squeeze pages are not the only way to build an opt-in list of your visitors' email addresses. Squeeze pages are one specific type of opt-in page. There are others.

      http://www.warriorforum.com/main-int...ml#post9319964

      http://www.warriorforum.com/main-int...ml#post7939758


      .
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      • Profile picture of the author comodo427
        Originally Posted by Alexa Smith View Post


        Squeeze pages are not the only way to build an opt-in list of your visitors' email addresses. Squeeze pages are one specific type of opt-in page. There are others.
        Exactly, here are two examples of two different opt-in methods. When people click on my live chat widget when I am offline, they can enter their name and email. They can then ask a question and send me an email.

        Also when someone signs up for something like facebook or in my case a business opportunity. I know when you signup for facebook you are automatically added to their email list.
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      • Profile picture of the author nik0
        Banned
        Originally Posted by Alexa Smith View Post

        It's another of those "It must be true: I read it in the Warrior Forum" moments.
        He sure has some sort of a point, I never saw a squeeze page in my life till I started to buy some WSO's here a few years ago so take that from just a random web searcher.

        Maybe cause I don't need to lose weight and don't have any medical issues that I expect to solve by reading a book/guide, think of Clickbank style things.

        For me MMO is a bit more broad then just make money online, I also include the niches that are popular with the MMO crowd, Clickbank is a good example that is only known by MMO IM'ers and unknown by the rest of the world.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by nik0 View Post

          Maybe cause I don't need to lose weight and don't have any medical issues that I expect to solve by reading a book/guide, think of Clickbank style things.
          But what do you think of, when you think of "ClickBank-style things"?

          Do you think of things related to making money online? (There are very few of those left, on CB, now!). Or do you think of things like "How To Grow Grapes", "How To Learn Japanese/French/The Guitar", "How To Raise Autistic Kids" and so on (there are thousands of niches like that, and their vendors and affiliates have squeeze pages, too ).

          Originally Posted by nik0 View Post

          For me MMO is a bit more broad then just make money online, I also include the niches that are popular with the MMO crowd, Clickbank is a good example that is only known by MMO IM'ers and unknown by the rest of the world.
          How has it turned over about $3 Billion, if it's so unknown? It's longer-established than Google, and is a company with enormous turnover, almost none of which comes from "MMO-products"!

          It's "unknown by the rest of the world" to the extent that it doesn't host sales pages. The "rest of the world" (i.e. all our customers!) just sees it as a payment-processor, when they come to buy. Like they see "PayPal", or whatever. Customers don't think of things as being "ClickBank products", of course. Only marketers do that.

          No customers wake up in the morning and say to themselves "I'll go online to ClickBank today and see what's on sale", just like they don't say "I'll go to PayPal to see what's on sale". Sales pages aren't even there, anyway: they're (nearly all) on their vendors' own sites. That has nothing to do with the tens of thousands of products, across hundreds of different niches, that ClickBank is retailing, though. And huge numbers of the successful affiliates promoting those are using opt-in pages.

          Originally Posted by nik0 View Post

          Clickbank is a good example that is only known by MMO IM'ers and unknown by the rest of the world.
          Respectfully, I think your information/impression is really out of date, here.


          .
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          • Profile picture of the author nik0
            Banned
            Originally Posted by Alexa Smith View Post

            But what do you think of, when you think of "ClickBank-style things"?

            Do you think of things related to making money online? (There are very few of those left, now!). Or do you think of things like "How To Grow Grapes", "How To Learn Japanese/French/The Guitar", "How To Raise Autistic Kids" and so on (there are thousands of niches like that, and their vendors and affiliates have squeeze pages, too ).
            I think more of:

            - how to grow taller
            - how to lose weight in 7 days
            - how to cure hemorhoids
            - how to cure tinnitues
            - how to cure diabetis

            At least that's the general impression I have from Clickbank.


            Originally Posted by Alexa Smith View Post

            How has it turned over about $3 Billion, if it's so unknown? It's longer-established than Google, and is a company with enormous turnover, almost none of which comes from "MMO-products"!

            It's "unknown by the rest of the world" to the extent that it doesn't host sales pages. The "rest of the world" (i.e. all our customers!) just sees it as a payment-processor, when they come to buy. Like they see "PayPal", or whatever. Customers don't think of things as being "ClickBank products", of course. Only marketers do that.
            Yes that's what I meant only IM / MMO crowds are aware of them.

            Still, everything (or at least most) sold there can be found for free on "authority" sites and the information provided would be a lot more reliable.

            I don't see any top authors listing their books on Clickbank, which kind of says enough about their dubious nature.

            Thing is that there is no bar for entry, everyone that thinks they know something about the subject can submit their book/guide, real authors at least get verified by recensists and customer reviews, while Clickbank products are mostly promoted by people who don't give a crap whether the information provided is solid or not, they just want their commissions and thus the whole internet is full of fake reviews.

            You don't see that happening with real English / Japanese courses, people will start to complain about the company providing it, people will leave negative reviews at Amazon and soon the sales halt.

            Instead affiliates/promotors start to use the word SCAM in their promo title so in case there are people with a real "feeling scammed" experience they won't even show up in the listings as they are delved under by the 100's or 1000's of IM style promoters.

            Type in Acne No More in Google or Youtube and see for yourself, 100's of listings, hard to stick out as a legit reviewer that has a bad experience, luckily Clickbank is easy on the refunds and that's obvious much needed, without such policy they wouldn't even survive, although most forum IM'ers likely wouldn't care.
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by nik0 View Post

              I think more of:

              - how to grow taller
              - how to lose weight in 7 days
              - how to cure hemorhoids
              - how to cure tinnitues
              - how to cure diabetis

              At least that's the general impression I have from Clickbank.
              Yes, that's fair enough, of course: plenty of "health niches" there, too.

              Originally Posted by nik0 View Post

              Still, everything (or at least most) sold there can be found for free on "authority" sites
              Well, I always like to ask people how many of the tens of thousands of products they've actually seen, when they say anything about "most" of what's sold there!

              Granted, many ClickBank affiliates are promoting products like that, so those do tend to be the ones one often sees discussed in places like the Warrior Forum.

              Originally Posted by nik0 View Post

              and the information provided would be a lot more reliable.
              I think that tends to be true, in health niches, as well. But with tens of thousands of products available, that's going to be true of some of them, inevitably? Just like a big department store with many thousands of products will often sell some poor-quality stuff, too? My point is that there are some good quality products, too (including, in this context, some written by medical specialists). I completely accept, though, that it's typically a lot of work to identify them via ClickBank's Marketplace.

              Originally Posted by nik0 View Post

              I don't see any top authors listing their books on Clickbank
              I suspect this is slightly subjective, too. In the health-related niches you're talking about, though, there are some written by "eminent medical professors". I'm not sure whether you'd necessarily call them "top authors", though, to be fair.

              Originally Posted by nik0 View Post

              Thing is that there is no bar for entry, everyone that thinks they know something about the subject can submit their book/guide
              Yup. Can't argue with that, at all.

              (The same is true of Amazon, too, of course, especially in these days of easy self-publishing - and of plenty of other places.)

              Originally Posted by nik0 View Post

              Clickbank products are mostly promoted by people who don't give a crap whether the information provided is solid or not
              I won't dispute that, either, of course, though I think what it really indicates is that the general standard in internet marketing is horribly low (and that - whoever's figures you believe - the overall success-rate in internet marketing, just as is true of many other forms of attempted self-employment, is terribly low).

              Originally Posted by nik0 View Post

              they just want their commissions and thus the whole internet is full of fake reviews.
              Agreed.

              Originally Posted by nik0 View Post

              You don't see that happening with real English / Japanese courses, people will start to complain about the company providing it, people will leave negative reviews at Amazon and soon the sales halt.
              Yes, good point about the relative objectivity of Amazon reviews.

              As ever, you make some good points.
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              • Profile picture of the author JohnMcCabe
                Originally Posted by nik0 View Post

                Still, everything (or at least most) sold there can be found for free on "authority" sites and the information provided would be a lot more reliable.

                I don't see any top authors listing their books on Clickbank, which kind of says enough about their dubious nature.

                Thing is that there is no bar for entry, everyone that thinks they know something about the subject can submit their book/guide, real authors at least get verified by recensists and customer reviews, while Clickbank products are mostly promoted by people who don't give a crap whether the information provided is solid or not, they just want their commissions and thus the whole internet is full of fake reviews.
                If Clickbank were a flea market, you would be confusing the owner of the market with those renting stalls and selling their wares.

                Back before PayPal made it easier for small time vendors to take credit cards, Clickbank rolled out a model that made them the actual retailer. Product producers technically sold their wares to Clickbank, and Clickbank sold them to end buyers.

                The genius move on their part was positioning themselves as background players, rather than the "online malls" so popular at the time. The fact that the run of the mill buyer knows nothing about the Clickbank Marketplace is evidence of their success.

                Over the years, they've grown so large that vetting every product and wannabe affiliate has become impossible. So they simply made refunds extremely easy to get, since they are the vendor of record with their card processors. And they put in place order requirements to reduce the number of people buying through their own links to get a discount.

                Over the last while, they've taken great strides to weed out some of the crap, but both "caveat emptor" and "affīliātus emptor" are good advice.
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              • Profile picture of the author James Campbell
                Originally Posted by Alexa Smith View Post

                Yes, that's fair enough, of course: plenty of "health niches" there, too.
                Truth is Alexa he is making assumptions based on a relatively small subset of products listed in a marketplace with thousands of products listed. Most assumptions which are based on a personal bias.

                His points would only be truly valid if he had any real idea of how listing a product on CB worked, the high quality of many products in that marketplace, the fact that "authors" don't list their books there BECAUSE THEY DON'T ALLOW PHYSICAL PRODUCTS, and the fact that "real" authors don't list books there because they have publishing contracts that would prevent them from doing so.

                There are plenty more holes in his various opinions that make them at best untrue or uninformed assumptions that I could point, but I'd prefer not to take the time to break his comment down one by one.

                Call it like it is Alexa. You gave credit to some of the vailidity of some of his pionts, quite overtly actually, and then either passively mentioned or completely ignored addressing his nonsense. If you're going to correct him, at least inform everyone of the facts to help keep the truth about CB (and other marketplaces) front and center.
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      • Profile picture of the author M3C
        Originally Posted by Alexa Smith View Post


        To be fair, this whole thread's full of misunderstanding and talking at cross-purposes: I disagree with the OP just as much as all the rest of you guys, but ("call me pedantic" ) the thread's still full of factually incorrect statements.


        .
        This.

        What a mess of a thread.
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  • Originally Posted by comodo427 View Post

    I am curious why people still use squeeze pages. For example if your optin rate is 30%, you have just lost 70% of your traffic and leads.

    I am promoting a business opportunity and would rather send people straight to my website which has a live chat widget and contact info so people can contact me by email.

    In my opinion using a squeeze page is unwise as you are losing out on money with all the lost traffic. I am not saying building a list isn't important but I would rather do it on the backend.

    This is just my opinion and I'm sure there are plenty of people that disagree with me. Please feel free to share your opinion and marketing strategies.

    Just to make it clear I would rather have one on one conversations via email, people added to yahoo messenger and skype. As I mentioned earlier I have also implemented a live chat widget to the site I'm sending traffic to.

    In general people use squeeze page to get a hold on email address of genuine readers who could be their subscriber/buyer later on if they are convince. Starting from squeeze pages which is a landing page that is designed to capture opt-in email addresses from potential subscribers. The Main goal of a squeeze page is to convince, wheedle or "squeeze" a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.
    People still use them to gain some popularity by providing some freebies and later once people are used too of such freebies (services, software tool or anything) they can start their charge over that... Its Simple... Best example - Contract phone... Good and costly phone at very cheap rates with bundled offers where you are bounded for number of months/year where they will get the best benefit from you..

    Same is the case with Squeeze Pages. So people still using such tactics.
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  • Profile picture of the author michaelwilding
    Squeeze pages are not just important but necessary. Yes, you can earn good money without them in many ways, e.g. direct CPA offers, but you're leaving a lot of profit on the table for no good reason.

    As Matthew said, I'd be surprised if you got a better rate of people contacting you than using a squeeze page where you can follow up with them. However people who do contact you should have a way higher conversion rate if you are good at converting them.

    But, in order to scale your service up in the future the product you're selling has to have a price point that makes it worth having staff to do the on-page support.

    If it takes you 5 minutes to chat with someone and you convert 10% then it takes you 50 minutes of time for a single conversion. If someone else is doing the chatting for you then you can assume this conversion rate will drop because they won't be as invested even if they have the best script in the world. So let's say for arguments sake it takes them 60 minutes for 1 conversion.

    You now need to cover their costs, affiliate costs and make a significant profit to make this form of communication worthwhile and scaleable.

    That's not to say it's not possible and won't work. It may do both very well, but you should look at the time and the numbers to see if it's an approach that can work and if so what types of conversion you need to be achieving to make it work. That will allow you to test it over a shorter timeframe and no pretty quickly whether it's a good approach for you.
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  • Profile picture of the author extrememan
    I don't disagree at all. You're sharing your opinions which I respect. Sounds like your more social interacted with people, which is a very good sign that your moving with the times. That's many ways to make money online and email marketing is a small part to it but still is important. I focus primarily on social media, video marketing, blogging and email marketing. All of this combined is very powerful and if you can create a strong presence with any of these or all of them. You have a business for life.
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  • Profile picture of the author Dayne Dylan
    Banned
    It's not about your optin rate, it's about the quality of your leads.

    The more you can get them to WANT to hear more from you, as a subscriber, the better.

    This is done by giving them value first, before they submit their email. Make them come to you.

    This can go beyond your typical one headline squeeze page, where people optin with a second email just to get some freebie.
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  • Profile picture of the author JosephC
    Here is the difference between optins generated from my squeeze page and optins gathered from an optin form on the side of my blog.

    Squeeze page:
    On average, converted around 28%
    Out of those subscribers, 2% click through when I sent an email

    Blog With Optin Form(s)
    On average, converts around 3%
    Out of those subscribers, 30% click through to the link I mail them

    Squeeze pages may have gotten me more optins, but I got more of a click through from the optins collected on my blog. Mainly because these people were not forced to sign up for my list.

    Overall, it just depends on what works for you. I personally tend not to use squeeze pages, but that is just based off my own experience. I got more sales from leads generated through my blog optin form.

    Be unique! You dont need to do what everyone else does. Do what works for you!
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    • Profile picture of the author NeedBucksNow
      Good to know. I had the same idea last night after seeing a great optin form that made you want to sign up as soon as it came up. I spent a couple hours on mine last night & giving them a free eBook when they signup. Really can be a great call to action method if used right

      Originally Posted by JosephC View Post

      Here is the difference between optins generated from my squeeze page and optins gathered from an optin form on the side of my blog.

      Squeeze page:
      On average, converted around 28%
      Out of those subscribers, 2% click through when I sent an email

      Blog With Optin Form(s)
      On average, converts around 3%
      Out of those subscribers, 30% click through to the link I mail them

      Squeeze pages may have gotten me more optins, but I got more of a click through from the optins collected on my blog. Mainly because these people were not forced to sign up for my list.

      Overall, it just depends on what works for you. I personally tend not to use squeeze pages, but that is just based off my own experience. I got more sales from leads generated through my blog optin form.

      Be unique! You dont need to do what everyone else does. Do what works for you!
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    • Profile picture of the author James Campbell
      Originally Posted by JosephC View Post

      Here is the difference between optins generated from my squeeze page and optins gathered from an optin form on the side of my blog.

      Squeeze page:
      On average, converted around 28%
      Out of those subscribers, 2% click through when I sent an email

      Blog With Optin Form(s)
      On average, converts around 3%
      Out of those subscribers, 30% click through to the link I mail them

      Squeeze pages may have gotten me more optins, but I got more of a click through from the optins collected on my blog. Mainly because these people were not forced to sign up for my list.

      Overall, it just depends on what works for you. I personally tend not to use squeeze pages, but that is just based off my own experience. I got more sales from leads generated through my blog optin form.

      Be unique! You dont need to do what everyone else does. Do what works for you!
      You've got a traffic source quality issue and/or possibly an issue with your squeeze page (copy is not clear, offer is not compelling enough) and/or a problem with your after optin funnel (losing trust of the subscriber before they even open your email).

      It has nothing to do with the fact that it was a squeeze page.
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  • Profile picture of the author Andres
    Originally Posted by comodo427 View Post

    I am promoting a business opportunity and would rather send people straight to my website which has a live chat widget and contact info so people can contact me by email.

    In my opinion using a squeeze page is unwise as you are losing out on money with all the lost traffic. I am not saying building a list isn't important but I would rather do it on the backend.
    I think its best to test traffic and do a split test:
    a) direct to the site
    b) squeeze page

    To answer your question, I myself have no squeeze page and I direct traffic to my site. In the past 4 months I created a list and NOW I plan to create a squeeze to test my conversions for my long term sales. I say do both and see what happens.
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  • Profile picture of the author aarthielumalai
    I agree with Alexa. Squeeze pages are not the ONLY way to build a list, just one of them. But from what you are telling OP, you are sending them to a review page and then to a sales page, with just a contact form or chat button where they can/cannot contact you. Then, IF they contact you, you'll ask them to join your list, am I right?

    Umm, correct me if I'm wrong, but are you sure you'll get a lot of people contacting you this way? Wouldn't people just look at your review and go to the sales page if they are interested, or close the page if they are not interested.

    You might be able to catch them via your chat option, but do you want to stay online for hours on end to get them talking to you with the hopes of building a list before they buy from you? I personally would find that worse than a 9-5 day job, but maybe that's just me.

    The main argument against squeeze pages is that (as far as I know) they don't build any trust before your subscriber opts in, so the future conversions might be reduced. But, they do convert well, and that's why people are using them.

    I personally don't think your method is worth the time you'll have to spend sitting in front of your computer (unless you are outsourcing the chat process?). I'd love to know your results though.
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    • Profile picture of the author Alexa Smith
      Banned
      Apologies if my post above was less clear than I'd imagined. To clarify it (since a couple of people have now asked me to ) ...

      Personally, after all the split-testing I've done (explained in more detail, here), I don't use squeeze pages. I build my list from opt-in pages, of course, but they're not squeeze pages. Few people are more enthusiastic list-builders than myself. The primary purpose of all my websites is to build a list of the visitors' email addresses, but I don't do this using squeeze pages.

      Squeeze pages are a sub-group of "opt-in pages" (explained in more detail, here).

      The mistake to avoid, it seems to me, is the assumption that "the biggest list you can build from the traffic" will also be "the most income-producing list you can build from the traffic". That's never been the case when I've split-tested (each time for 6 months!) in various different niches, and there's no reason why it should be the case.

      I make more money by opting in 15% of the visitors to a content-rich landing-page which is the home page of a content-rich website than I do by opting in 45% of the same visitors to a squeeze page. The reason for that is that different people opt in to different kinds of opt-in page - some, of course, will be the same people, but the differences (between the ones who aren't the same people) are significant enough to make a real difference to the long-term income generated from the resulting lists in each case. Those are just my own average figures. Your mileage may vary, but the principle and overall outcome might not, and you won't know, if you don't test it! I do suggest, though, that nobody should assume that the income will be in proportion to the size of the list built.


      .
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      • Profile picture of the author JohnMcCabe
        Originally Posted by comodo427 View Post

        I haven't actually tested my new strategy. I can give you the conversion rates of when I was using a squeeze page and the reason I stoped.

        When I used I squeeze page I got a 30% optin rate with 150 subcribers. These subscribers were redirected to my business opportunity presentation.

        The video converted 10 free signups to my business. This was from a 500 click solo ad.

        If I had of sent people straight to my video I probably would have got over 40 free signups. People need to upgrade to be able to make money. So even without the followups I think I would have got more upgraded sales and made more money.

        You can't ignore stats and my stats are telling me to send people straight to my video. I also do get the email of everyone that signs up to this business.
        What you have is half of a legitimate test and an untested theory which you seem hell bent on defending as the proper strategy.

        The notion that you "probably would have converted" more than four times as many people is pure speculation at this point.

        No one is stopping you from performing the other half of your test (using the strategy you outline here) and going with the winner. What people are pushing back against is you, based on an insignificant sample in one market, telling them that what is working for them is the wrong way to go. Just like you are pushing back when people are telling you that you are wrong.

        Do as you suggested, go try it and then tell us what happened. At least then you'll be going on more than "probably" and "I think I would have'.
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  • Profile picture of the author Brent Stangel
    #1 the link in your sig. is broken.

    When I used I squeeze page I got a 30% optin rate with 150 subcribers. These subscribers were redirected to my business opportunity presentation.

    The video converted 10 free signups to my business. This was from a 500 click solo ad.

    If I had of sent people straight to my video I probably would have got over 40 free signups. People need to upgrade to be able to make money. So even without the followups I think I would have got more upgraded sales and made more money.
    There are so many things wrong with this. You might want to look at what you are promoting before trying to tweak the way you promote it.

    The video converted 10 free signups to my business
    From 500 clicks...do you start to understand what I'm talking about?
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    • Profile picture of the author comodo427
      Originally Posted by Brent Stangel View Post

      #1 the link in your sig. is broken.
      haha, I just realized that I had an extra L in html which is why my signature link didn't work. I've now fixed it, talk about a stupid mistake.

      I do realize that I need to do further tests, for now I'm going to proceed with testing by sending people straight to my review page.
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    • Profile picture of the author wiifm
      To answer your original question, not everyone does still use squeeze pages. With today's deliverabllity problems and rapid onset of apathy from subscribers I find them a waste of time. I would rather accept lower engagement rates to get people who are truly interested than lists of freebie seekers who waste resources.

      By the way, you have an extra l in your link (.htmll).
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      • Profile picture of the author discrat
        Originally Posted by wiifm View Post

        To answer your original question, not everyone does still use squeeze pages. With today's deliverabllity problems and rapid onset of apathy from subscribers I find them a waste of time. I would rather accept lower engagement rates to get people who are truly interested than lists of freebie seekers who waste resources.

        By the way, you have an extra l in your link (.htmll).
        So that is why you are promoting Sq. Page builders in your Sig.
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        • Profile picture of the author wiifm
          Originally Posted by discrat View Post

          So that is why you are promoting Sq. Page builders in your your Sig.
          I am promoting a page builder in my sig, but I don't have any squeeze on mine. People are free to use whatever method they choose, but for me and my house, we don't squeeze anyone.
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  • Profile picture of the author shmeeko69
    Originally Posted by comodo427 View Post

    I am curious why people still use squeeze pages. For example if your optin rate is 30%, you have just lost 70% of your traffic and leads.

    I am promoting a business opportunity and would rather send people straight to my website which has a live chat widget and contact info so people can contact me by email.

    In my opinion using a squeeze page is unwise as you are losing out on money with all the lost traffic. I am not saying building a list isn't important but I would rather do it on the backend.

    This is just my opinion and I'm sure there are plenty of people that disagree with me. Please feel free to share your opinion and marketing strategies.

    Just to make it clear I would rather have one on one conversations via email, people added to yahoo messenger and skype. As I mentioned earlier I have also implemented a live chat widget to the site I'm sending traffic to.
    It's probably because they still work and as a marketing tool it's still quite effective.

    I don't think any of my previous or current landing pages have been spectacular or state of the art, as my web design skills are no more then basic HTML, but I'm still able to capture names and email address.

    The old saying comes to mind "If it ain't broke, don't fix it"
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  • Profile picture of the author Robert Puddy
    This all comes down to how well you convert traffic to any page, squeeze or otherwise...

    I have been doing this for 15 years, so i have some gist of how it works

    Alexa is correct size of list isnt an indication of how profitable the list is, My most profitable lists equating to more than 75% of my income online comes from a base of 600 members and 300 members.

    I have several sites with memberships in the 10's of thousands (in one case 100,000 members) but the two lists above still bring in 75% of my online income.

    Here is the rub though...

    Both those lists were sifted from the bulk (squeeze page, landing page) strategy that alexa talked about. The bulk subscriber... get them in from any traffic source (even public toilets if you can) is the engine which builds the true income source.

    That folks is the funnel or pipeline strategy
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  • Profile picture of the author SteveBowen4
    I think squeeze pages is the first step of a big relationship between a customer and a vendor!

    Steve
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  • Profile picture of the author David Keith
    there are cases where skipping the squeeze pages works, but the opportunity cost of not capturing the emails and following up is usually much much higher than people realize.... especially people who are going debating somethign based on theory and not data.

    and you keep mentioning other engagement methods. first, that stuff is not nearly as scale-able as building a list. also, have you actually tested the number of people clicking the chat button or sending you an email.... my data tells me it will be much much lower than the percentage of people you can put on a list with a well optimized squeeze page and offer.

    your data is talking about signups...not income... and certainly not long term visitor or customer value. Start factoring those things in and your data suddenly looks completely different.

    with your methods those 500 people you paid to bring to your page are gone forever once the ad runs... no more opportunity to make your efforts and investments of today have long term value to your business.

    be careful about reading data... make sure you are measuring the data you actually want to measure and not just some arbitrary stats that dont actually affect the size of your bank account.
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  • Profile picture of the author Lightlysalted
    Squeeze pages actually work well with Newbies and can be an effective tool, however I have found that more experienced individuals often ignore them. It's all about how you pitch your squeeze page.
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  • Profile picture of the author Andre Slater
    Originally Posted by comodo427 View Post

    I am curious why people still use squeeze pages. For example if your optin rate is 30%, you have just lost 70% of your traffic and leads.
    Not really understanding so if you are getting 100% traffic and only 30% opt in you lose 70%???

    Do you mean you still get 30% of people who you can build a relationship with and promote products to in the future?

    If you have a landing page with a live chat widget and you get people to your site, this will mean that your product will have to be so good that they buy right then...

    Or they ask a few questions right then and then buy...

    Do you know that it takes an average of 6-7 exposures or more of a product to get people to buy?

    What happens to the percent of people who don't buy from you the first go round?

    How do you contact them and what is your percentage of lost customers?

    and your percentage of customers you get?
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  • Profile picture of the author swiftini
    ummmmm - cause they work????

    There is a lot of data out there indicating that people who will say no to purchasing a product immediately will buy later once trust is instilled. This is why many marketers and list builders rely heavily on relationship building. This can generate repeat business and loyal customers as well as referrals.

    If you sell a man a fish you eat for a day, if you can win his trust, you may be able to have him feed you for the rest of your life grasshopper
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    • Profile picture of the author quadagon
      Originally Posted by swiftini View Post

      ummmmm - cause they work????
      Yet its consistently proven that if you adopt a reciprocity approach over a reward approach that you get higher sign ups.

      In fact Gamberini et all discovered that twice as many visitors gave up their information if they were able to access the information first. Double the rate of the visitors that saw a squeeze page.
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  • Profile picture of the author M3C
    There's a right place and right time for any strategy, squeeze pages included.

    A bunch of you are going around in ever decreasing circles arguing at cross purposes.

    Sometimes a squeeze page is a superior solution , sometimes it isn't.

    Sometimes a squeeze page is entirely sensible to test, yet in some scenarios a squeeze page is counter productive.

    It's that friggen simple.
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  • Profile picture of the author commissionhero
    There are 2 ways of which I purchase products & learn Internet Marketing online:

    1)- Being on an opt-in list of a Internet Marketer I trust and

    2)- from the sales page of an Internet Marketer I trust that sent
    me a link to a sales page of a product that I wanted.

    No, I don't buy every shiny new object sent my way...but,
    I get a lot of great deals such as buy this product now for the
    low price of $7.00 before the timer hits...well you get the idea.

    If I wasn't on any list I would not know a dam thing about IM and or
    be a part of those sweet early bird deals.

    Thank You
    and best of luck in your business.
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  • Profile picture of the author Bob Reynolds
    After deciding my niche, I bought as many products as possible from a select group of marketers in that niche. I make sure that if they put out something new I am there. Lists, having them, and being on the right ones is a cornerstone to the marketing niche.

    Squeeze pages are on of those parts in the machine that I think would be hard to do away with and still expect to build a IM business. A subscribers list is kind a like and referral list in the old sales days. A lot of back end sales are lost without it.
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  • Profile picture of the author Custis
    Banned
    My squeeze page sometimes has a conversion rate of 90% ! That is why!
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  • Profile picture of the author aaronhah
    Post #3, James said it
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  • Profile picture of the author DubDubDubDot
    Originally Posted by comodo427 View Post

    I am curious why people still use squeeze pages. For example if your optin rate is 30%, you have just lost 70% of your traffic and leads.
    The only place you will ever see traffic forced into a squeeze page are the snake oil niches. These are topics that trigger the average person's BS meter and they back out without ever buying. So sellers use squeeze pages (without the distraction of a full site) to capture the emails of people who are on the fence about the legitimacy of the offer and over the course of several emails they "build a relationship" with the victim and turn them into a buyer.

    The majority of people who post on this forum work within snake oil niches.
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    • Profile picture of the author David Keith
      Originally Posted by DubDubDubDot View Post

      The only place you will ever see traffic forced into a squeeze page are the snake oil niches. These are topics that trigger the average person's BS meter and they back out without ever buying. So sellers use squeeze pages (without the distraction of a full site) to capture the emails of people who are on the fence about the legitimacy of the offer and over the course of several emails they "build a relationship" with the victim and turn them into a buyer.

      The majority of people who post on this forum work within snake oil niches.
      You have no clue what you are talking about man. Virtually every business uses affective lead and engagement methods. McDonald's uses qr codes to get you to optin for discounts.... That's a variation of a squeeze page man. That's just a way of putting your prospects on some sort of list so you the business owner can engage them.

      The fact that you would make such a statement tells me that you have probably spent way to much time around the ultra small how to be an IMer niche....there is a whole world of marketing out there man.

      And squeeze pages of all kinds are a huge marketing method that is used by virtually every business to consumer Fortune 500 company all the way down to 1-1 businesses.

      Btw.... Please define a snake oil niche for me. Is it a niche where a person sells some sort of media that the customer may or may not enjoy or be able to use affective lay in their own life due to any number of factors?

      How about a movie you pay $15 to see and hate...they selling snake oil too. They said it was a good movie in the movie trailer.

      Or how about cable tv or satellite providers who sell you 648 channels when 90%of the people only watch maybe 30 of them?

      Please define snake oil niches. Is it a niche where every customer is happy with every purchase every time?

      Or are you upset about people selling dreams? Next time you go to macdonalds look carefully at the picture of the big Mack on the menu. There is a 100% chance your big Mack won't look like that.... You know why....that pic on the menu is photoshopped to look more appealing than the sloppy burger they serve 90% of the time. They clearly sold you on the dream of that perfect big Mack....not the one you got which came from under the heat lamp sir.
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      • Profile picture of the author DubDubDubDot
        Originally Posted by David Keith View Post

        Virtually every business uses affective lead and engagement methods.
        When you walk into a car dealer do they let you look at the cars (and perhaps even buy one that day) or do they take your email and send you on your way so that over the course of the next couple weeks they can "build a relationship" with you so that you'll buy a car?

        You know what I'm talking about..... Squeeze pages as they are commonly defined and used on this forum where viewers are presented with a vague, fantastic claim and must enter their email for more information.

        Originally Posted by David Keith View Post

        Btw.... Please define a snake oil niche for me.
        A product that does not (and often cannot) meet the expectations built up in the marketing. It is a product with a 100% failure rate or a product that creates a fictitious problem.

        Some specific examples:

        - Natural cures for brain cancer.
        - Supplements for a fictitious ailment.
        - Blueprint for total newbies to earn $250,000 per year.
        - Doomsday preparation.
        - Pickup artist.
        - Get your ex-lover to come back.
        etc...

        These are examples of topics that are going to trigger BS meters if too much information is presented all at once. So the people who sell this stuff generally introduce the material in drip feed format to the victim through email as a means of easing them into believing what they otherwise would have had a knee jerk reaction to not believe.

        This process of hiding the sales pitch until after you've collected email is not optimal outside of snake oil sales.
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        • Profile picture of the author David Keith
          Originally Posted by DubDubDubDot View Post

          When you walk into a car dealer do they let you look at the cars (and perhaps even buy one that day) or do they take your email and send you on your way so that over the course of the next couple weeks they can "build a relationship" with you so that you'll buy a car?

          You know what I'm talking about..... Squeeze pages as they are commonly defined and used on this forum where viewers are presented with a vague, fantastic claim and must enter their email for more information.


          A product that does not (and often cannot) meet the expectations built up in the marketing. It is a product with a 100% failure rate or a product that creates a fictitious problem.

          Some specific examples:

          - Natural cures for brain cancer.
          - Supplements for a fictitious ailment.
          - Blueprint for total newbies to earn $250,000 per year.
          - Doomsday preparation.
          - Pickup artist.
          - Get your ex-lover to come back.
          etc...

          These are examples of topics that are going to trigger BS meters if too much information is presented all at once. So the people who sell this stuff generally introduce the material in drip feed format to the victim through email as a means of easing them into believing what they otherwise would have had a knee jerk reaction to not believe.

          This process of hiding the sales pitch until after you've collected email is not optimal outside of snake oil sales.
          how many cars have you bought. most car dealers really focus hard on getting your contact information very very early on.... thats the same marketing principle at work as a squeeze page.

          They know based on their data that very few people walk into a car dealership and drive a car off the lot a couple of hours later. They know that people think about their purchase which is exactly why the salesman who greets you tries to get your contact info...so he can help direct your thinking and influence you to buy a car from him so he gets a commission.... sound familiar? thats an awful lot like exactly what IMers do.



          as for your other suggestions...

          are preppers dumb? what qualifies a person as a prepper? I dont have 10 years of food supplies, but living in houston tx, hurricanes are just par for the course. I own a generator, some extra batteries, a first aide kit, a chainsaw, some extra water and food are in the pantry to prep for the next inevitable storm. so would it be dishonest to sell me a book about being prepared for a hurricane?

          pickup artists - well, i am a single 35 year old man who has decent luck with the ladies for a variety of reasons. is it crazy to think that there are people out there who are better pickup artists than me? maybe people i could learn something from if thats something that is a need / problem in my life? so since i have some degree of luck with the ladies, it would be selling snake oil for me to charge for a few tips on how i do it? really?

          there is an entire counseling profession built around the idea of getting/keeping your lover. they are offline people most of which have a masters degree in some sort of psychology field. many of them are trained well at helping people work through problems. i guess they are selling snake oil too since they are not able to keep every couple together. or is it just snake oil if someone who offers that advice as a pdf ebook and not in an office where they charge $75 an hour?

          i will agree that some in the IM industry are faking it until they make it and giving thoery based advice. but its not hard at all to educate yourself a little bit and rise above all that.

          me giving you advice about something that may or may not work out for you is hardly selling snake oil.

          honestly it sounds like you want to blame sellers for selling solutinos that wont work for everyone instead of blaming buyers for buying into solutions that wont work for them and their situation.

          incidentally, "there are more fools among buyers than among sellers."
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          • Profile picture of the author DubDubDubDot
            Originally Posted by David Keith View Post

            how many cars have you bought. most car dealers really focus hard on getting your contact information very very early on
            That isn't for marketing purposes; it's a liability issue. Not all dealers do it, but many want a photocopy of the customer's drivers license because they (or their insurance) want to know who is test driving the cars.

            And years ago they also used to secretly run credit checks while people were still out on the test drive if their SS# was on their license. That doesn't happen anymore since those kind of credit checks are now illegal and no state prints SS numbers on licenses anymore.

            Originally Posted by David Keith View Post

            They know based on their data that very few people walk into a car dealership and drive a car off the lot a couple of hours later.
            Location is the primary factor in a dealership's overall close rate. If they are located where it's easy for someone just out bumming around to visit the lot as a looky-loo (such as being located within a major shopping center), they will have a lower close rate than a dealership accessible only from a major highway and surrounded by a field.

            The overall auto industry close rate is about 1/4. And if you eliminate the looky-loos with no intention of buying a new car, the vast majority will buy a car very, very soon (if not that same day) at either that dealership or another one. There really isn't any time for marketing to the potential buyer a week or two later.

            Originally Posted by David Keith View Post

            are preppers dumb? what qualifies a person as a prepper? I dont have 10 years of food supplies, but living in houston tx, hurricanes are just par for the course.
            All throughout our exchange in this thread you have taken things I've said and stretched them beyond what I obviously intended.

            I didn't say anything about hurricane prep info products. That would obviously not be snake oil assuming it was written by someone qualified on the subject. You know exactly what I'm talking about; those info products that say Obama is going to declare martial law and start killing dissenters or that Russia is going to launch 500 nukes.... and those info products will save your life from these inevitable events.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by DubDubDubDot View Post

          When you walk into a car dealer do they let you look at the cars (and perhaps even buy one that day) or do they take your email and send you on your way so that over the course of the next couple weeks they can "build a relationship" with you so that you'll buy a car?
          Clearly they try to sell to you on the spot, because you walked through their door (very different from just "visiting their website", and shows - in general, overall - a higher commitment-level).

          But you can be 100% certain that if they don't sell you a car that day, they'll do absolutely everything they possibly can to take your contact details precisely so that they can try to build a relationship with you. (Maybe not email specifically, because you're a physical, bricks-and-mortar customer, rather than an online one, but the underlying principle is identical.)

          As Malcolm Gladwell explains in one of his recent bestselling books, "car sales" is one of the classic industries in which business is successfully done by people who make sure that they prioritize building a relationship with the potential customer.


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  • Profile picture of the author Popche
    My opt-in rate is 70% This method works for me and with email marketing I easily make 0.8 $ per subscriber. And my landing page is so simple and easy
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    • Profile picture of the author discrat
      Originally Posted by Popche View Post

      My opt-in rate is 70% This method works for me and with email marketing I easily make 0.8 $ per subscriber. And my landing page is so simple and easy
      I have gotten over 50% many times but have not come close to that.

      Nice job



      - Robert Andrew
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    • Profile picture of the author David Keith
      Originally Posted by Popche View Post

      My opt-in rate is 70% This method works for me and with email marketing I easily make 0.8 $ per subscriber. And my landing page is so simple and easy
      just curious why you wouldnt be using one of the landing pages you say you get 70% optin rate for in your sig.

      why use a cloaked affiliate link for getresponse?

      btw, affiliate links are not allowed in your sig...

      sigh... another theory based marketer i am sure here to give "advice" ... i mean (make an affiliate sale).

      maybe this is what snake oil looks like? lol
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  • Profile picture of the author IMDealBox
    You havent LOST 70% of visitors...you made 30% of sales! Plus you now have a list of buyers that you can milk...uhm...sell to later on!
    Signature
    I.M Hound: Intelligent Business Solutions & I.M News
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  • Profile picture of the author David Keith
    DubDubDubDot - lead generation has been around way longer than squeeze pages. capturing a prospects contact info was a major part of marketing decades before the internet was even dreamed up (by al gore i think...lol).

    And truthfully, lead generation will always be a part of marketing and selling anything. Its an entire industry.

    Squeeze pages are just a super duper small portion of all the lead generation that business do. Virtually any business does lead generation.

    Its part of the sales process of many many things....not just IM things by any means.

    and no, dealerships capturing contact info is not primary a legal issue man... sorry. Its so they can call you and call you and call you. They do it relentlessly...kinda like an AR system does. All the top sales people at any car dealer follows up with prospects... its not a liability thing...its a sales thing.

    also, regarding your illustration of martial law being declared. I am certainly not suggesting i believe that is imminent. But who are you to decide what is a reasonable threat to someone elses survival?

    who could have foreseen the events of ferguson MO, the day before that situation happened. i am sure some were much more prepared for that situation than others. again, i am not sure what give you the ability to determine what is a reasonable risk or purchase for someone else.

    Do you have some crystal ball that says there is no way a solar flare will set us back to the 1800's?
    again, i am not saying i think that is about to happen. Just wondering if you know that its not going to happen and would you please enlighten us as to how you acquire that sort of knowledge. its worth money if you can convince people you do indeed have that power.

    What if my risk tollerance is different than yours. should i not be allowed to buy an info product from a person selling "snake oil" as you put it because you have deemed that particular event too unlikely to happen so its a scam to sell info about being prepared for it to happen.

    you see, in marketing sellers are solving problems for people or providing services people want in exchange for money. Buyers on the other hand have many many things that motivate them to buy. sometimes its hope, sometimes its fear, sometimes shiny object syndrome, sometime they just have money burning a hole in their pocket and they want some self gratification they get from making a purchase....consumerism.

    but i just dont get how you can decide that i should not be able to sell someone something they want to buy based on the fact that you just dont think its a good deal for some consumers to purchase that item.

    that just seems absurd to be honest. Its like somehow, you seem to think you understand what is motivating buyers to make purchases and moreover that their motivation is always the same thing. its not...not by a long shot. even in the crazy IM niche, people buy for all sorts of reasons.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by David Keith View Post

      Btw.... Please define a snake oil niche for me. Is it a niche where a person sells some sort of media that the customer may or may not enjoy or be able to use affective lay in their own life due to any number of factors?
      It's that very small niche market of people who have squeaky, legless reptiles.

      Originally Posted by DubDubDubDot View Post

      When you walk into a car dealer do they let you look at the cars (and perhaps even buy one that day) or do they take your email and send you on your way so that over the course of the next couple weeks they can "build a relationship" with you so that you'll buy a car?
      Truth be told, about half of the cars I've purchased over the last ~40 years have come on a second (or more) visit to a lot. Unless the car I wanted just happened to be on the lot already, the salesman (actually a saleswoman, twice) took my contact information and what I was looking for. When the dealership took in a vehicle that came close to my list, they called me and I went to look.

      That's been SOP among successful car dealers since long before email or SMS.
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  • Profile picture of the author ahamdoon
    Squeeze pages come in handy specially if you are giving some value in the front end

    and then ask someone to opt in if they want more.

    I think if some one is not willing to give their email in the 1st place, there is a high tendency they will not purchase from you at all.

    And also as andre correctly mentioned it takes close to 7 exposures for some one to purchase.

    But having a opt in page is always handy when you give real value in the front end especially having good content on a blog post and then pre framing it to get more or find out more by opt in in....
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