Warriors - Need your help with offline/online marketing
I did their website a while back and they want to see some results now. Now, I gave them a *great* deal on the site and they knew I wouldn't be promoting it at all. But I want to do this right, and really drive some new jobs to them. I really want to give them some tremendous value through their site/other online promotions.
They don't do service calls- pretty much all commercial/big residential jobs. Their business is at a crawl right now and I think they are looking for any way to drum up some new jobs. I just have no idea where to start.
I know a lot of the standard online marketing procedures- articles, lists, free reports, social networks, etc.. They are open to anything except PPC, but the nature of this industry makes it difficult for me to apply my knowledge. Most business here comes from referals/offline networking.
I can't think of ways to get a mid sized commercial contractor in front of this plumbing company's message- and for that matter, I have a hard time figuring out what their message should be- their USP.
Any ideas or suggestions as to how I might get started here? Could be an interesting discussion.
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