Are You Stupid To Do This? (Aweber users)

35 replies
Click Tracking can be ON or OFF.

Why would you want it off?
#aweber #stupid #users
  • Profile picture of the author Trader54
    I use the click tracking, but some probably use their own tracking method in that case I would guess you turn it off.
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  • Profile picture of the author Emma Ngin
    Would definitely not want mine OFF. And yeah, who would want to do that anyway? C",)
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  • Profile picture of the author Clayton Jolin
    The reason why people might want it off because its just makes the link look ugly.

    It would convert all links to something like "clicks.aweber.com/random-numbers"... That can sometime piss your subscriber off if they've no idea of what aWeber actually is.

    Anyhow, I'm not with aWeber.

    ClaytonJ
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  • Profile picture of the author Raiel Schwartz
    Same reason as Clayton Jolin said, the links look ugly. Aweber should allow you to place a code on your page for tracking. There has been multiple times I haven't clicked on a aweber link simply b/c I didn't know the URL of the site or where it could have taken me. Even though I'm probably not the majority, I know I'm not the only one who is turned off by that.
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    • Profile picture of the author WritingMadwoman
      Besides being ugly, the links become super loooooong so they often become two lines, which many email programs may break so they no longer work properly. My rule of thumb is if I'm sending a strictly HTML message I can do the link tracking because I can use anchor text to disguise that long, ugly link. If plain text, I won't do link tracking.

      Wendy
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  • Profile picture of the author janina
    Banned
    [DELETED]
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    • Profile picture of the author Fernando Veloso
      Originally Posted by janina View Post

      will not off it dude..
      Geezz Janina. all your posts are one liners. Hope your sites and marketing approach have some more content.

      Clayton bring a good point to discussion, i believe the way links show up when click tracking is ON might be scary to people outside IM world.

      Thanks for bringing this up cause i definitely need to remove the click tracking in one of my lists. I bet people get scared and that's why the click through is low.

      Will test and re-test next couple of days to get confirmation of what works best.

      Fernando
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  • Profile picture of the author LB
    Originally Posted by Emmanuel Betinis View Post

    Click Tracking can be ON or OFF.

    Why would you want it off?
    Turn it OFF and watch clickthroughs increase dramatically.

    Especially outside of IM, no one knows what an "aweber" is and they are hesitant to click that big long ugly link to a domain they don't know.

    It's nice to track clicks, but it's preferable to make more money.
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  • Profile picture of the author VegasGreg
    They really should be OFF.
    1)As mentioned they are ugly and scare off many clickers.
    2)They can (and do) break in some emails.
    3)Some browsers can cause 'page not available' to be seen.

    It's funny how so many GURUS tell people to clean up their URLs and use a forwarding script to make them short and easy to read ( like mydomain.com/recommends/myproduct) and then put that link into their Aweber autoresponder and then turn Aweber tracking on which defeats the whole purpose of cleaning it up to start with.

    If you do use a script to shorten it (preferably one on your own site) they should have their own tracking mechanisms built in, so you still get your stats.
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  • Profile picture of the author Adrian Cooper
    Originally Posted by Emmanuel Betinis View Post

    Click Tracking can be ON or OFF.

    Why would you want it off?
    Definitely off.

    I keep telling AWeber that the default should be off. It is easy easy to forget to uncheck the box.
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  • Profile picture of the author Kevin Riley
    Originally Posted by Emmanuel Betinis View Post

    Click Tracking can be ON or OFF.

    Why would you want it off?
    Why would I want it on?

    Myself, I'd rather have more readers clicking on my links, then be able to track how few are clicking on those ugly tracking links.
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    Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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    • Profile picture of the author CurtisN
      Originally Posted by Kevin Riley View Post

      Why would I want it on?

      Myself, I'd rather have more readers clicking on my links, then be able to track how few are clicking on those ugly tracking links.
      With all due respect, shouldn't people care more about what's on the other side of the link rather than what the link looks like?

      What you're describing is kind of like judging a book by its cover or a person by their looks.

      Curtis
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      Curtis Ng (blog) - Product Launch Manager
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      • Profile picture of the author Lawrh
        Originally Posted by CurtisN View Post

        With all due respect, shouldn't people care more about what's on the other side of the link rather than what the link looks like?

        What you're describing is kind of like judging a book by its cover or a person by their looks.

        Curtis
        Bizarre statement. There is nothing to judge. A cryptic link hides the destination and creates doubt. People in general are learning to be skeptical about email offers, obscured links feed that doubt and skepticism.

        Lawrence
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        • Profile picture of the author CurtisN
          Originally Posted by Lawrh View Post

          Bizarre statement. There is nothing to judge. A cryptic link hides the destination and creates doubt. People in general are learning to be skeptical about email offers, obscured links feed that doubt and skepticism.

          Lawrence
          Not at all. If you read some previous posts, you'll see that people are implying that uglier links get less clicks.

          It ain't cryptic at all if you tell your reader where the darn link points to.

          Curtis
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          Curtis Ng (blog) - Product Launch Manager
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          • Profile picture of the author Lawrh
            Originally Posted by CurtisN View Post

            Not at all. If you read some previous posts, you'll see that people are implying that uglier links get less clicks.

            It ain't cryptic at all if you tell your reader where the darn link points to.

            Curtis
            Believing that people will blindly accept instructions in an email is optimistic to say the least. Perhaps if the recipients are dedicated followers, otherwise make the links readable or live with a crappy CTR.
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            • Profile picture of the author CurtisN
              Originally Posted by Lawrh View Post

              Believing that people will blindly accept instructions in an email is optimistic to say the least. Perhaps if the recipients are dedicated followers, otherwise make the links readable or live with a crappy CTR.
              It's not about instructing them to do anything. It's about telling them that the link goes to X. The decision to click is up to them...that decision should have nothing to do with what the link actually looks like.

              Are you saying that using Aweber tracking links leads to a crappy CTR? That's a bold claim, one that I don't think you can substantiate.

              Curtis
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              Curtis Ng (blog) - Product Launch Manager
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              • Profile picture of the author JustinPremick
                Originally Posted by Craig.Michaels View Post

                Aweber should allow you to place a code on your page for tracking.
                We do.

                Originally Posted by Kevin Riley View Post

                Myself, I'd rather have more readers clicking on my links, then be able to track how few are clicking on those ugly tracking links.
                Well... it's not just about tracking how many people click...

                It's about tracking who clicks.

                If it were just about quantities, you could add ?utm_campaign=email1
                (email2, emailn, etc.) to your URLs and just let Google Analytics
                take care of it for you.

                But that GA data would be relatively low-value because it wouldn't
                tell you who clicked and you couldn't segment and email only those
                who clicked (or only those who didn't click).

                Originally Posted by slashman View Post

                You could easily use HTML but with people so aftraid of spam, the email providers block everything
                At AWeber we send our own customer and prospect autoresponders
                & broadcasts using HTML. For that matter, so do thousands of
                businesses (some using AWeber, other not doing so) and many of
                them do end up in your inbox, yes? (They sure do in my Gmail.)

                Email deliverability isn't as plain-Jane simple as "don't say Free and
                don't send HTML." Your spam complaint rates have much more to do
                with getting delivered than this does.

                Here's the thing with HTML and deliverability:

                You can do a lot more with it than you can do with plain text.

                Yes, this also means you can do a lot more things that could get
                you filtered (48px bold red ALLCAPS text, anyone?).

                But saying "You could easily use HTML but with people so afraid
                of spam, the email providers block everything"
                is like saying
                "you can't drive a Porsche or you'll get pulled over by every officer
                who sees you just because it's a Porsche." Obviously not the case.

                This doesn't mean HTML is universally better than plain text. But
                avoiding it because you're convinced it can't get delivered - and
                then on top of that avoiding tracking your email campaigns since
                you don't like tracking links in plain text - doesn't seem in line
                with the marketers' mantra "test, test, test."

                Originally Posted by slashman View Post

                It's hard enough to get your message heard without big gray blocks (which are supposed to be images) around your text.
                I understand where you're coming from here. Image blocking is
                annoying at the very least.

                But nobody said you have to use images to send HTML emails.

                Start with some simple HTML emails - make it look like your
                plain text version, but bold important text (like you do in a
                sales letter), make words clickable instead of just having the
                URL displayed... it doesn't have to be a huge leap from plain
                text to big, flashy, image-heavy HTML! There are a million
                shades of grey in between for you to explore.
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                • Profile picture of the author jasonl70
                  regarding html emails: I tested this a lot, and found I had slightly better results with plain text (the html did not contain any graphics, and looked just like the plain text). I'm putting together a new html template to test that looks a lot more like a newsletter (graphics, etc). But so far, plain old text has worked best for me.

                  Originally Posted by CurtisN View Post

                  It's not about instructing them to do anything. It's about telling them that the link goes to X. The decision to click is up to them...that decision should have nothing to do with what the link actually looks like.

                  Are you saying that using Aweber tracking links leads to a crappy CTR? That's a bold claim, one that I don't think you can substantiate.

                  Curtis
                  just because it "should" have nothing to do with it, doesn't make it so. I quit using them myself because I got better results when dropping them.
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                  -Jason

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                  • Profile picture of the author badfun
                    Originally Posted by jasonl70 View Post

                    regarding html emails: I tested this a lot, and found I had slightly better results with plain text (the html did not contain any graphics, and looked just like the plain text). I'm putting together a new html template to test that looks a lot more like a newsletter (graphics, etc). But so far, plain old text has worked best for me.
                    I agree. HTML text is too easily botched in the mailers; blocked outright or put into junk accounts. Especially now that so many people sign up with gmail or hotmail accounts.

                    Stick with plain text and experiment with click tracking. I think those in the IM niche are less suspicious of the link, but other niches may distrust it. Also, it's possible that click tracking could count as phishing with some email clients, and your mail will get junked.

                    my two cents.
                    brent
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      • Profile picture of the author Chris_Willow
        Originally Posted by CurtisN View Post

        With all due respect, shouldn't people care more about what's on the other side of the link rather than what the link looks like?

        What you're describing is kind of like judging a book by its cover or a person by their looks.

        Curtis
        That may not be very cool, but we do it all the time. That's how our brains work:rolleyes:
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  • Profile picture of the author David_Thompson
    I notice sometimes the tracking links gets broke for some odd reason...

    Anyone else ever had that happen to them.

    --David
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  • Profile picture of the author Shaun OReilly
    If you send out your e-mails in HTML format then it's possible
    to use anchor text for the link so that the 'ugly' tracking link
    is not visible (unless the reader hovers their pointer over the
    link).

    I send out e-mails in both text and HTML format so the
    recipient can view the e-mail in the format they prefer.

    If you're on the AWeber Analytics package then you can also
    insert a piece of code on pages of your site so that the
    tracking links have go via your domain rather than AWebers.

    Personally, I prefer to track most of my links because I want
    to know how effective (or ineffective!) my e-mails are.

    What gets measured, gets improved.

    So, I try to mitigate the 'ugly link' factor by sending out HTML
    e-mails that allow the use of anchor text.

    Dedicated to your success,

    *Shaun O'Reilly
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    .

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  • Profile picture of the author bio prez
    you can always put a special redirect link in your email with using your own domain that you can track yourself rather than using aweber's tracking....
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  • Profile picture of the author dsmpublishing
    I love to see my tracking rates and would never even dream of turning mine off.

    kind regards


    sam
    X
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  • Profile picture of the author Robert T Jillie
    I use a redirect link in my emails using .my own domain and it works well for basic tracking on my campaigns without a long url/
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  • Profile picture of the author slashman
    Yea... I don't use it. You could easily use HTML but with people so aftraid of spam, the email providers block everything, It's hard enough to get your message heard without big gray blocks (which are supposed to be images) around your text. Sure... make it look more legitimate... thanks...

    I always use plain text just in case. I track my visitors on the web page itself.

    Thank You

    George
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    I'm a cool guy.

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  • Profile picture of the author rlscott2
    Thanks for all the comments here. I'm finally about to take the plunge and open an Aweber account. These tips were very timely.
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  • Profile picture of the author DougBarger
    Here's another tip and benefit of using html along with your text emails for your broadcasts from your aweber backoffice:

    When you send a html version, you can actually track your opens too!

    It's fun to watch the number of opens and the number of clickthroughs side by side.
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  • Profile picture of the author TiffanyLambert
    Yep I always have mine off. Why?

    Let's say I'm branding my plr site. I want that name and link getting into their head as much as possible. Not some aweber.com/*^T#^%RE@#$E*)U)(U* URL. There are other ways to track your traffic, but branding is priceless.

    tiff
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  • Profile picture of the author Kris Turner
    Like others have said, you'd turn it off to stop your links turning into unclickable monsters. If you want click tracking on, you're kinda forced into using HTML so that you can make your links say anything you want.

    I just started doing this recently, and things are going fine. Wish I'd started sooner!
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  • Profile picture of the author Yudi
    I have always kept mine OFF because of the ugly links, but I think they may have changed something recently.

    I always subscribe myself to my own lists so that I can see what the emails look like when they come through, and just today I sent an email with tracking ON and yet the link was clean and nice, just as I had typed it.

    Don't know if something else was affecting it or if Aweber has changed something, but I definitely appreciated the clean link for once.

    Anyone else noticed that change?
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  • Profile picture of the author Trieu
    As much I want my trackings to be on, I usually check them off when displaying url links. Otherwise the link looks really messy which doesn't make it look clickable
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  • Profile picture of the author tkulzer
    A significant number of folks here say they are not using click tracking
    because they don't want aweber.com links in their emails. That's
    entirely understandable and the reason that we introduced click tracking
    using your own domain in May 2008.

    Track Clickthroughs Using Your Own Domain

    This same functionality also allows you to track sales of how many $$$
    where made on each email along with other actions you might want to
    track on your site.
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    Tom Kulzer
    CEO & Founder
    AWeber Communications, Inc.

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