Traffic or Conversion?

31 replies
In your opinion what is more important and should have the majority of your focus - increasing traffic to your site or increasing the rate of conversion?

I purchased my first website roughly six months ago for $350. Today it gets about 2,500 visits a month and converts to $140 in amazon affiliate sales. I kind of feel the monthly earning should be higher having 2,500 visits a month.

I'm still learning but i'm struggling on where to balance my available time - creating more quality content and seo to grow the traffic in hopes of earning more or reworking current page(s) to increase the conversion and monthly income.
#conversion #traffic
  • Profile picture of the author Jeff Lenney
    Both?

    2,500 visits a month is NOT that much I'm sorry to say. Amazon pay pretty LOW to start for their affiliate program.

    Selling a $100 product will get you $3 or $4 to start - and you have to keep selling to get a higher 10+% rate on there.

    What type of site is it? What types of products (and at what price point) are you selling?

    I'd maybe throw up some Google ads and see if you can earn more from those - since you get paid per click and not per purchase
    Signature

    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

    {{ DiscussionBoard.errors[9797720].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by perison View Post

    I kind of feel the monthly earning should be higher having 2,500 visits a month.
    Few (if any) people here are going to argue with your perspective on that point, I suspect.

    Originally Posted by perison View Post

    I'm still learning but i'm struggling on where to balance my available time - creating more quality content and seo to grow the traffic
    Does search engine traffic convert much, for you? For me, it has only around 10% of the value of traffic from any of my other sources, so I'd never really want to spend my time/effort on anything SEO-related: http://www.warriorforum.com/main-int...ml#post8659398

    Here's a thread which may well help you (just as it's helped many others here). It's quite a long thread, and a bit of an effort to plough through it, but it is worthwhile to give it a slow, careful read, when you have time - there are posts from some very successful Amazon affiliates in it: http://www.warriorforum.com/main-int...ml#post6608638


    .
    {{ DiscussionBoard.errors[9797733].message }}
    • Profile picture of the author Bob Reynolds
      Traffic then conversions.... no conversion without traffic
      {{ DiscussionBoard.errors[9798684].message }}
    • Profile picture of the author perison
      Originally Posted by eljeffe77 View Post

      What type of site is it? What types of products (and at what price point) are you selling?

      I'd maybe throw up some Google ads and see if you can earn more from those - since you get paid per click and not per purchase
      It is a site sharing how to build a computer. So products sold cia Amazon are computer parts.

      Thanks for the inout. I might try see what Google ads does.

      Originally Posted by Alexa Smith View Post

      Does search engine traffic convert much, for you?
      .
      Thanks for those links. Some good reading! I'll check them out shortly.

      Majority of the traffic comes from organic searches followed by social referals from stumbleupon.
      {{ DiscussionBoard.errors[9799759].message }}
  • Profile picture of the author gcbmark20
    [QUOTE=perison;9797468]In your opinion what is more important and should have the majority of your focus - increasing traffic to your site or increasing the rate of conversion?


    Hi,

    Well you need to DRIVE traffic to TEST your conversions.

    Once you know which traffic source is giving you the best results then YOU run
    with that one and dump the rest.

    Then you can look at BEATING that traffic source whilst tweaking your
    sales funnel or even creating another sales funnel with a few minor changes
    to it...

    ...For example:

    1. Price points.

    2. Header on sales page.

    3. Up-sells within the funnel itself that have varied price points and even
    down-sells too.

    Your aim is to find out how many people have the ability to whip out
    their credit cards and make a purchase with you.

    Whether they spend $1,000 with you or just $1.

    A BUYER IS A BUYER!

    These customers who only spend $1 with you first can go onto be HIGH
    ticket paying students of yours once you build up a long lasting and solid
    relationship with them.

    All the best,

    Gavin
    {{ DiscussionBoard.errors[9797735].message }}
  • Profile picture of the author Raydal
    Originally Posted by perison View Post

    In your opinion what is more important and should have the majority of your focus - increasing traffic to your site or increasing the rate of conversion?
    Of course you cannot have conversion if you have no traffic, but from a
    a pure numbers perspective, it's more productive to increase your conversion
    than your traffic. What I mean by this is that you make more money by
    increasing your conversion by 10% than increasing your traffic by
    10 %.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[9797983].message }}
    • Profile picture of the author Robert Puddy
      Originally Posted by Raydal View Post

      Of course you cannot have conversion if you have no traffic, but from a
      a pure numbers perspective, it's more productive to increase your conversion
      than your traffic. What I mean by this is that you make more money by
      increasing your conversion by 10% than increasing your traffic by
      10 %.

      -Ray Edwards
      Absolutely perfect answer

      I can send a million people to a page that doesn't convert and make zilch

      I can send a couple of hundred people a month to a page that does convert and make a decent living.

      when you can do both you made it, but conversions are by far the greater skill to possess first
      {{ DiscussionBoard.errors[9798026].message }}
  • Profile picture of the author Randall Magwood
    Traffic is pretty easy. Just pay for it on a proper channel/site/venue in your niche.

    Can't pay for conversions though. I think it's more important. No sense to drive all that traffic to your site only to earn a little bit of money, right? I'm not talking about the $140/month in Amazon sales. Whatever you earn just take it and reinvest and keep building. But make sure you have a great system for converting as much of your traffic into sales as possible. And yeah... consider switching from Amazon affiliate program to a different one, if possible.
    {{ DiscussionBoard.errors[9798152].message }}
  • Profile picture of the author sunoy14
    For me, conversion rate would be more important. Traffic without conversion is useless.

    $140 for 3500 monthly visitors is good enough. Considering you make $5 per sale, that means 1% of your visitors purchases. That means your conversion rate is 1% . Some people have 0.5% or 0.1% or even 0%
    You have a pretty good conversion rate. But that also depends in what you sell and the nature of your website.
    Signature

    Web developer at www.rom-link.com. Web design, themes and plugins.
    Free guitar lessons www.mamamusicians.com

    {{ DiscussionBoard.errors[9798714].message }}
  • Profile picture of the author Bob Reynolds
    I have been back and forth at pursuing an Amazon affiliate link on my site and am glad I stopped here. Seeing the conversion rates from the seo effort was some nice numbers. It seems that it boils down to either being able to seo all the way with a product keyword move, like any other affiliate product.

    Connecting with, building subscribers, and building that healthy relationship... at that point I could see having some products that are sold to run by my list, I think they would like that, especially if I did my homework with a survey to provide them the quality products they need for an affordable price. At that point I could see it being a benefit of my time.

    Wow, this was an educational thread, and good timing for me. My gut was confirmed more, for me at this point, to spend my energies with other affiliate programs and products.

    Bob
    {{ DiscussionBoard.errors[9798763].message }}
  • Profile picture of the author DeanSoto
    I think that the numbers that you get for your website are pretty awesome actually. If you look on flippa.com sites that make as much is yours sell for much more than $350. When you figure that most people are using extensions such as ad block, it is much harder to get people that visit your site to click on advertising unless it is contextual.

    In response to the original question, is far, far better to get conversions than it is to get traffic. It's been said over and over again that irrelevant traffic is absolutely nothing. Alexa Smith's post is perfect if you want to learn more about valuable traffic.
    {{ DiscussionBoard.errors[9798771].message }}
  • Profile picture of the author Badassbro
    Let's always adress root causes. If you have a high converting offer/funnel then traffic is a non-issue.

    Yet in order to see if your offer/funnel converts we need to test it with traffic and optimize from there..
    {{ DiscussionBoard.errors[9799076].message }}
  • Profile picture of the author camohit
    the traffic is quite impressive. I believe u shud consider about ur affiliate programme. Amazon has built its brand name well enough to offer lower commisions. With this number of traffic and proper strategy u can earn way more. wish u luck
    {{ DiscussionBoard.errors[9799115].message }}
  • Profile picture of the author littledan
    Both getting traffic to a website and then converting it are equally important because you can't have conversions without the initial traffic. However, I would think backwards. Decide how much money you would want to make each month, decide how much you can afford to spend on traffic and buy the best quality traffic you can afford. Make a list of all the sources that convert and dump the rest.

    Many people buy the largest package of traffic they can within their budget to get more eyes on their offer, but you want people who will open their wallets and spend. So buy the best quality traffic you can afford and track everything.
    Signature

    Learn how to make more money while working less with high ticket commissions and a top tier business! > www.22s.com/242161 <

    {{ DiscussionBoard.errors[9799133].message }}
    • Profile picture of the author discrat
      Both are absolutely important. Gotta have Traffic to 'get your foot in the door' to have a chance at Conversions.

      That being said, I think in some instances like Email Marketing people put too much emphasis on Open Rates and NOT enough emphasis on Click Thru Rates.

      Of course Open rates are very important , its just I would like to see more discussion also about Click Thru Rates and Conversion rates.



      - Robert Andrew
      {{ DiscussionBoard.errors[9799676].message }}
      • Profile picture of the author Frankie B Frank
        Until you have enough traffic to gain statistical significance from your testing you should....

        1. carry out basic "common sense" and assumption/hypothesis conversion optimisation
        2. at the same time build your traffic
        3. once you have good enough numbers, then start testing; AB split testing etc

        An important thing to remember is where your traffic is coming from - how "qualified" are they? Otherwise the numbers don't really mean much.
        Signature
        Amazon Kindle (romance/fiction)
        {{ DiscussionBoard.errors[9799703].message }}
        • Profile picture of the author perison
          Thanks for all the great comments everyone. This helps a lot.


          Originally Posted by DeanSoto View Post

          I think that the numbers that you get for your website are pretty awesome actually. If you look on flippa.com sites that make as much is yours sell for much more than $350. When you figure that most people are using extensions such as ad block, it is much harder to get people that visit your site to click on advertising unless it is contextual..
          The site, when i purchased it wasn't making anything. Thats why i got a great deal on it. Traffic has gone down sinse purchasing which i cant figure why but its hold up decent so far.

          Originally Posted by gcbmark20 View Post

          Well you need to DRIVE traffic to TEST your conversions.
          )
          Drive traffic through ads?
          {{ DiscussionBoard.errors[9799776].message }}
  • Profile picture of the author sanj1110
    hey use offer from other affiliate network..1% commission sucks..i am sure there are other offers to promote
    {{ DiscussionBoard.errors[9799780].message }}
    • Profile picture of the author perison
      Originally Posted by sanj1110 View Post

      hey use offer from other affiliate network..1% commission sucks..i am sure there are other offers to promote
      Not entirely sure what you are saying.
      {{ DiscussionBoard.errors[9799787].message }}
      • Profile picture of the author benjamenjuan
        Originally Posted by perison View Post

        Not entirely sure what you are saying.
        this means look for other affiliate offers with higher commissions if its possible
        {{ DiscussionBoard.errors[9810044].message }}
  • Profile picture of the author agmccall
    you can't have one without the other and vice versa.

    work on both equally

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

    {{ DiscussionBoard.errors[9799889].message }}
  • Profile picture of the author acc12
    Well obviously conversion is more important. No good in having traffic if you can't convert it is there?
    {{ DiscussionBoard.errors[9800106].message }}
  • Profile picture of the author Rory Singh
    You need to expand on BOTH.

    If you are getting 2500 visitors per month then that would be about 83 visitors per day.

    Some marketers can make $100 per day with that limited amount of traffic but this because of their experience in writing good ad copy.

    The great majority of people in IM need a lot of traffic in order to convert because most people don't have enough experience in:

    1- Sales Psychology
    2- Jedi Mind Tricks
    3- A Good Call to Action

    But the good news is...

    By learning how to drive a lot of traffic can still result in a lot of sales conversions.

    Even dummies can succeed in IM if they learn how to 'create' their own wells.

    And many are doing it right now. This is not Rocket Science Guys!!
    {{ DiscussionBoard.errors[9800384].message }}
  • Profile picture of the author sunoy14
    Thanks Rori Singh for reminding that business is not rocket science. Sometimes, when I don't see the results, it sure feels like that though it is not

    Regarding sales psychology, I think it is one of the most important thing to learn in business. More important than driving traffic in my opinion.

    Wish I had the talent already
    Signature

    Web developer at www.rom-link.com. Web design, themes and plugins.
    Free guitar lessons www.mamamusicians.com

    {{ DiscussionBoard.errors[9809944].message }}
  • Profile picture of the author benjamenjuan
    easy answer, both to the absolute maximum
    {{ DiscussionBoard.errors[9810030].message }}
  • Profile picture of the author SunnyDelight
    I think Conversions is more important. If you can convert even the smallest amount of traffic and make money you can surely convert a large amount of traffic...

    The better your conversion rates are the more money you make when you scale up the traffic you throw towards your offer...

    It's just like owning an email list... its quality over quantity... you could have a list of 100 subscribers that are high quality that can out perform a list of 1000 low quality subs any day.

    Just my 2cent
    {{ DiscussionBoard.errors[9810034].message }}
  • Profile picture of the author benjamenjuan
    haha ya us marketers need more jedi mind tricks! good one fictional character based psychological manipulations ill be sure to catch up on that one after I'm done providing high quality content and building relationships with my prospects and customers
    {{ DiscussionBoard.errors[9810038].message }}
  • Profile picture of the author dbrwn
    Both are very important, but the most important lesson is that no matter how good your SEO is and no matter how good your salescopy is, it will only convert if those that are visiting are truly ready to buy.

    Conversions is not found in the SEO, or the sales copy. Conversions are found in the willingness for that individual to say yes to your product and place the order. You could have the best SEO practices in place, and the most compelling salescopy, but if nobody buys, then it can't be blamed on those things at all.

    It can only be blamed on the fact that humans are human, and you can't make somebody buy something just because you have good SEO, or great sales copy. None of that makes people convert.

    What makes people convert is if they really want or need that product. That's where the conversion happens. It happens in the need for the product, and not so much on the SEO or salescopy. Now this isn't to say that good sales copy can't help in the conversion process, or that good SEO practices don't help to drive the traffic to the site.

    It is just that in the end, it is all left up to the decision that the person visiting your site makes and nothing else other than that. The SEO drives the traffic, the salescopy helps to convince by putting into their minds the reasons as to why they need that product and such, but in the end, the conversion is only up to the individual visiting the site.
    Signature

    Discover the real truth about online business inside a brand new report called The Truth Is Out. It will be a real eye-opener for you the entrepreneur. To get a copy, visit the URL here below.

    http://www.teachmeinfomarketing.com/truthisout

    {{ DiscussionBoard.errors[9810210].message }}
  • Profile picture of the author iamkevin
    Both are important imho... but conversion should come first and be optimized before you begin to drive more traffic
    Signature

    Let emotions serve you and not enslave you.

    {{ DiscussionBoard.errors[9810218].message }}
  • Both are important but you have to work on your website traffic first. Traffic build on itself. That means the sooner you build your website traffic, the faster its gonna build. So, build the traffic first and eventually it will grow more without pushing more work on it. This scenario doesn't happen with the conversion rate, right?
    {{ DiscussionBoard.errors[9810412].message }}
  • Profile picture of the author sunoy14
    If you are trying to earn from CPM ads, then it's obviously going to be a number game. Gain lots and lots of traffic and earn more from CPM ads. If you are trying to sell or trying to earn from CPA or CPC, then it's obviously going to be conversion.

    Conversion comes first and then when your site has been already optimized for conversion, building lots and lots of traffic is the way to go
    Signature

    Web developer at www.rom-link.com. Web design, themes and plugins.
    Free guitar lessons www.mamamusicians.com

    {{ DiscussionBoard.errors[9812402].message }}

Trending Topics