I didn't even know who this guy was, but I went searching for info on how to build relationships with my email list and found his book.
It changed my whole mindset about marketing. It inspired me to want to actually help people with my information, and to provide my absolute BEST for them.
I have since built my entire business model on the concept of helping people and have noticed a huge difference when I began to put all of my energy into providing people with amazing, top quality information for free.
And all that from one free ebook!