If you're a Woman selling in a Woman's Niche the better looking you are the worst your Conversions !

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Listening some more to Eric Graham lately and he brought up a very interesting find based on over 10,000 Split tests he has performed in the last 20years.

One of them I have found to be true myself. And that is Conversions ( whether it be an Optin or actual sales) are higher when a picture of an attractive woman is somewhere on that Page.

I know my CPA banners with an Attractive woman have head over heals kicked the crap out of other Banners for the exact same Product and wording.

But Graham goes on and further expands on this topic. He also says in all the tests he has done that Women IMers who were marketing to women niches had poorer Conversions when the picture of themselves were more attractive.

He said there was a direct correlation... The better looking the photo of themselves , the poorer the Conversions.

He stated this as counter intuitive .

Knowing how some women do view others , to me it is not.




- Robert Andrew
#main internet marketing discussion forum #conversions #niche #selling #woman #womans #worst
  • Which is it?
    • [1] reply
    • Obviously you are not reading my Post. You must be just briefly scanning over it.
      Go back and carefully read what I just wrote.


      Hint: the first ones pertains to a random picture across all markets male , female etc..

      the second one is for a specific market and specific marketer ...
      and look at the word themselves and see if you can deduce and figure it out




      - Robert Andrew
      • [1] reply
  • The solution is simple:
    Use a picture of an ugly woman and watch the sales go through the roof.
  • 1. Being attractive is a relative term, thus maybe Eric Graham used ugly women in his marketing, whom he happened to find attractive.

    2. If marketing beauty products to woman, weight loss, skincare, etc, I would think that having a more "attractive" appearance when representing a product would help the cause, rather than hinder.
    • [ 2 ] Thanks
    • [1] reply
    • I must admit thats a very valid point. I could see it both sides. I know for a fact there are women who are just caddy as hell when it comes to other women who are considered very attractive . They are always looking for some way to bring that woman down or find fault with her.

      When a weakness or fault is found with this woman all of the sudden these same women like her a lot better. Like I said many women are NOT like this. But some are
      • [ 1 ] Thanks
  • I guess women are intimidated by the attractive members of their own sex.. always knew that really though
    • [1] reply
    • As always, it's best to test and track results as your own results will vary.

      Results will vary by industry, by audience, by the offer, etc.

      What you're saying may very well be true most of the time . . . however, testing is not difficult and there is no better way to be sure than to test everything.

      Steve
  • Look at the people selling this type of stuff through infomercials...Cindy Crawford, Alyssa Milano, etc.

    ...and the actual "Bingo" goes to...Mr. Stolting.
    • [ 1 ] Thanks
  • Imo, it's because an average looking woman would feel more real and seem to be "someone just like me".
    They had found a similar result with chocolate ads. A beautiful model selling it reminded women that they should be dieting instead of buying chocolate, but an average woman increased the sales. (as far as I remember, didn't save the study...)
    Yet I think that a pimple ridden face still will have bad effects on the sales of an acne cream and a double chin will have a bad effect on weight loss pill sales.
    If it still stands for those two examples, it is truly counter intuitive.
  • Like any kind of marketing, the message boils down to who you're marketing to. This includes the use of avatars. There are instances when the use of an attractive woman would be beneficial.... and other times when not so much.

    Marketing is not "one size fits all" which is why the OPs findings are what they are. His results are from 2 separate markets.

    So, boil down who you want to sell to and THEN decide whether or not to use an attractive woman avatar..... based on your markets specific dynamics.
  • I wonder if this applies to Victoria's Secret products.
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