I've been wanting to to create my own product for many months now but I'm afraid of getting it completely wrong, basically failing. I've spent the last couple months building a list in the IM niche, after finally taking the advice given to me here on the forum, and have gotten to an exceptional 4,209 subscribers. The only reason why I hesitate going into the product creation game is because I fear that I might not have the same security as I do with list building. I feel as if with a list, you have a secure, on-demand source of income, one that you can export and move around if need be. However with a product, after the initial release, your sales will eventually decrease in the long run (until you make another product). In the time I'm making a product, I could be building my list and increasing my income that way. Some could argue that by creating your own product and generating sales you are building a buyers list on the side, which can also supplement your income. But, you can do this too with list building through a simple sales funnel without having to create an entire product or launch. This is just how I see it. I'm leaning more towards list building. Of course I know that I don't have to give up list building altogether, I simply just want to know if the energy and time spent creating a product is in fact more valuable towards list building, especially for a newbie product creator, or am I just thinking about this too hard and should stick with what I've been doing?