Can't decide - Feedburner or Opt in list (aweber)

by phil.wheatley 11 replies
Hi Gang

I've normally used Aweber opt in lists for my sites, but I'm in the process of setting up a Wordpress Blog site for a Hobby Niche. I've been told it's not good to have both a "feedburner/notify me of changes" form as well as an Opt-in form as I'm giving the visitor too many choices.

So for a Blog, what do you think I should use? Does an opt-in always win or am I missing something? ...or is actually ok to have both?

Thanks,
Phil
#main internet marketing discussion forum #aweber #decide #feedburner #list #opt
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  • Profile picture of the author Justin Michie
    I don't see why you can't have both...

    Too many choices isn't usually good, but two choices where it's one or the other is ok. If you had to choose one though, I'd use aweber vs. feedburner.

    Justin
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    • Profile picture of the author phil.wheatley
      Cheers Justin, yeah, 2 doesn't seem excessive to me, a far more difficult question would be:best actor, Pacino or De Niro!

      From what I've been told, people who sign up for a feedburner thing opposed to opt-in list are quite different and have to be approached with a different angle. I guess all hte Feedburner thing does is inform them there is something new on the site and that's it right?
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    • Profile picture of the author marcanthony
      Originally Posted by Justin Michie View Post

      I don't see why you can't have both...

      Too many choices isn't usually good, but two choices where it's one or the other is ok. If you had to choose one though, I'd use aweber vs. feedburner.

      Justin
      I agree with Justin...

      And, if you decide to narrow it down... I would go with Aweber.

      Personally, I don't think Feedburner is necessary.... I just don't get the importance of it.

      By the way, Aweber enables you to publish your messages to an RSS feed when you send out broadcasts.
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      • Profile picture of the author X
        I'd have both but if I could only have
        one I'd go with Aweber.
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      • Profile picture of the author phil.wheatley
        Ah yeah, that's right Marc, so in fact, you could argue that you don't really need both as Aweber will do most of the functions for you.

        As far as I know, the purpose of Feedburner is just a way of getting them back to the site by informing them the site has been updated...however, that could be annoying for the user??? Plus you'd hope the site is good enough that they WANT to come back on their own without being nudge to??

        Thanks also X - It seems Aweber is winning so far!
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  • Profile picture of the author chrisgarrett
    Originally Posted by philbobaggins View Post



    So for a Blog, what do you think I should use? Does an opt-in always win or am I missing something? ...or is actually ok to have both?
    Use FeedBurner for your RSS subscribers and Aweber for email. You do need both, as the people who want RSS are different to those who want email. To send blog posts to email use Awebers blog broadcast feature.
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    • Profile picture of the author Josh Anderson
      What I did to solve this issue is I create one form that does both in one click

      Basically it provides a traditional RSS button or Podcast subscribe link and has name and email fields that I can choose whether they are required or not...

      So if they click on the RSS button it asks them for their name and email in order to click it. Then once they add their name and email and click the rss button the name and email are submitted to Aweber or Getresponse etc.

      What also is cool about this is that I can add as many fields of data that I want to require or collect so if I am running a specialized blog and I want to collect various demograpic data on my subscribers our system allows me to build forms that not only collect things like name and email but also collects survey and demographic data fields if I want to add them.

      Nanacast.com pro, viral, and viral premium publishing accounts are 100% integrated with Aweber and Getresponse.

      Additionally you can take an existing feed such as your feedburner feed and plug it into Nanacast to create a feed that requires name, email, etc fields and submits them to Aweber on subscription as well.

      The system also loggs your subscriber data into the database so you can export it and use it as you need.

      If you publish your feed entirely through Nanacast not only can you integrate the Aweber, Getresponse, etc. but you can also publish personalized content down the feed... if you capture name and any other custom fields you create you can use those as personalization tags in the actual feed itself.

      Take it a step further... and we also integrated full ecommerce and affiliate capabilities for selling premium feed and podcast content ;-)

      My thought process behind our publisher network and ecommerce system is that the subscription process should be one step whether you are doing the traditional rss button or incorporating name and email capture... it should not be two seperate options it should be one step and one click.

      This way you increase your optin rate.
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    • Profile picture of the author marcanthony
      Originally Posted by chrisgarrett View Post

      Use FeedBurner for your RSS subscribers and Aweber for email. You do need both, as the people who want RSS are different to those who want email. To send blog posts to email use Awebers blog broadcast feature.
      Great point!

      I hadn't looked at it from this angle.
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      • Profile picture of the author sylviad
        The way I understand it, RSS Feeds provide the highlights of your latest post and they visit to read the rest. Plus, they sign up for this, so there's really no reason for them to get ticked off at receiving these notifications. If they don't want the feeds, they can cancel.

        You could always do a test with two identical sites - one using opt-in and the other using RSS Feed - and see which one gets the most attention. Would that work?
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