Recruiting affiliate marketers

by boony
5 replies
Hi

It's my first post here so please be gentle

I've built a product that has had a number of early adopters and I'm hoping to use the (small) profit it is generating to grow it this year.

I'm a software developer, and know very little about marketing and don't have the time at this stage to learn. So, I find myself on this forum hoping to get experienced marketers interested in promoting the product.

Here's where I show my naivety.

What model is more interesting to you marketers? I assumed a share of all recurring payments would be preferable to a one-off payment. Correct? I had a figure of 10% in mind but having just briefly glimpsed at the WSO function it's suggesting 50% or more - is that figure assuming a one-off payment on the initial sign-up?

Any advice would be gratefully received.

Thanks
#affiliate #marketers #recruiting
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by boony View Post

    It's my first post here so please be gentle
    Damn - there's always a catch.

    Welcome to the Warrior Forum.

    Originally Posted by boony View Post

    What model is more interesting to you marketers? I assumed a share of all recurring payments would be preferable to a one-off payment. Correct?
    Correct in principle, if you have good evidence that there really are recurring payments (i.e. that most customers remain subscribed for at least several months). Nobody wants to promote to their subscribers something with potential recurring income but which most people don't "renew"/"remain subscribed", because that suggests that subscribers aren't seeing value there, and serious pro-affiliates can't afford to recommend such products/services to our subscribers. So, yes, your idea is quite right in principle, but there's a bit more to it than that, too.

    Originally Posted by boony View Post

    I had a figure of 10% in mind but having just briefly glimpsed at the WSO function it's suggesting 50% or more - is that figure assuming a one-off payment on the initial sign-up?
    All these things depend on a few variables ...

    1. What it's likely to be a percentage of is more important than the pure percentage - the affiliates you most want and need are the ones who don't assess affiliate opportunities according to the pure percentage figures without taking the other, more important, factors into account first;

    2. For the serious, pro-affiliates, payment reliability is going to be a huge issue: many will be willing to look only if it's through some network like ClickBank where our commission payments are guaranteed: the most serious affiliates are the ones unwilling to be dependent on a vendor they don't know, for their payment (nothing personal at all, needless to say: it's just a problem we "just don't need" and can so easily avoid);

    3. What matters is having everything tweaked, tested and proven to convert before looking for affiliates. Explained in more detail here (and these links may help you, also): http://www.warriorforum.com/main-int...ml#post9795473

    Good luck!

    .
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  • Profile picture of the author bassem formula
    Originally Posted by boony View Post

    Hi

    It's my first post here so please be gentle

    I've built a product that has had a number of early adopters and I'm hoping to use the (small) profit it is generating to grow it this year.

    I'm a software developer, and know very little about marketing and don't have the time at this stage to learn. So, I find myself on this forum hoping to get experienced marketers interested in promoting the product.

    Here's where I show my naivety.

    What model is more interesting to you marketers? I assumed a share of all recurring payments would be preferable to a one-off payment. Correct? I had a figure of 10% in mind but having just briefly glimpsed at the WSO function it's suggesting 50% or more - is that figure assuming a one-off payment on the initial sign-up?

    Any advice would be gratefully received.

    Thanks
    The best

    50% on the initial sign-up.

    Then, (10% - 20%) of all recurring payments.
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  • Profile picture of the author LodestarVince
    Originally Posted by boony View Post

    Hi

    It's my first post here so please be gentle

    I've built a product that has had a number of early adopters and I'm hoping to use the (small) profit it is generating to grow it this year.

    I'm a software developer, and know very little about marketing and don't have the time at this stage to learn. So, I find myself on this forum hoping to get experienced marketers interested in promoting the product.

    Here's where I show my naivety.

    What model is more interesting to you marketers? I assumed a share of all recurring payments would be preferable to a one-off payment. Correct? I had a figure of 10% in mind but having just briefly glimpsed at the WSO function it's suggesting 50% or more - is that figure assuming a one-off payment on the initial sign-up?

    Any advice would be gratefully received.

    Thanks
    The commission style is less important than the EPC (Earnings Per Click), I'll test anything if it has a good EPC and I don't care how it's done.

    If you're looking to recruit publishers you really can't do better than trade shows and conferences. Affiliate Summit West is coming up and it's typically where I meet the biggest publishers and just get to interact on a personal level.

    The chatter alone is worth the trip.
    Signature

    We are Lodestar

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  • Profile picture of the author MagicBrad
    50% always seems "fair". 50/50 split

    The recurring monthly is ALWAYS appealing.
    Signature

    BRAD "MagicBrad" GUDIM
    Mobile 612-242-6468
    http://www.MagicBrad.com

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  • Profile picture of the author boony
    Thanks to all for the replies - certainly some food for thought there.

    Over the past 2 years it has made roughly GBP 36,500 in sales, so around USD 55,000. This is from approx 100 users.

    50% for initial sign up and 10% of recurring would be doable. 50% of everything is too much - the product connects to an on-line service which incurs substantial cost each month to keep running and so to give 50% away would leave me with too little.

    I already allow users to recommend their friends. They get 10% of their 1st level (immediate referrals) purchases and 5% of their 2nd level (friends referrals) purchases. I was thinking of using this same model for affiliates so overall it would be more than 10% of the recurring purchases.

    Based on those figures, would that be appealing or is it too 'small-fry'?
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