Audience: Business owners. What kind of content to create?

14 replies
Hi everyone.

I have a automatic website building company and i want to make sales over the internet. I created a blog but i am not sure what to write about.

It's not about creating content, but about WHAT content to create.

I have two options:
1. Create content about sales, management amd entrepreneurship. That is something every business owner has interest.
2. Create content about website building, for example, the importance of the "about" page.

That's my question. What to write about? Things they want (and have nothing to do with my service) or things about my service (that may not be so interesting for them)?

I have an idea but i need your answer first. My idea is to write about, for example, how to use a website to increase sales. Or ways to promote your company through a website. But i don't know if that is going to be as interesting for them as i think. What's your opinion on that too? Please answer the first one too.

Thank you.
#audience #business #content #create #kind #owners
  • Profile picture of the author Shaolinsteve
    Originally Posted by bonieky View Post

    Hi everyone.

    I have a automatic website building company and i want to make sales over the internet. I created a blog but i am not sure what to write about.

    It's not about creating content, but about WHAT content to create.

    I have two options:
    1. Create content about sales, management amd entrepreneurship. That is something every business owner has interest.
    2. Create content about website building, for example, the importance of the "about" page.

    That's my question. What to write about? Things they want (and have nothing to do with my service) or things about my service (that may not be so interesting for them)?

    I have an idea but i need your answer first. My idea is to write about, for example, how to use a website to increase sales. Or ways to promote your company through a website. But i don't know if that is going to be as interesting for them as i think. What's your opinion on that too? Please answer the first one too.

    Thank you.
    If your service provides a solution to their problem, then you could consider building content that's of a lot of value, but leading towards how your service helped that problem.

    You may also want to consider doing some market research, Take a look on Blogs and Facebook fan Pages and see what people are saying, see which has a lot of engagement and then you can get an idea of whether you can use that value to bring in your services too.

    Not everything will be about your service, but that will hopefully help you out to begin with.
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    • Profile picture of the author agarwalmridul
      Break the content down for three personas:
      1) Customers
      2) Prospects
      3) Friends of Prospects

      For customers, you create content related to product features, how to get best out of your product, etc.

      For prospects, you create content for "Active Pain" and "Latent Pain".
      - Under Active Pain, you address prospects who know the problems they are facing, and talk about how you solve the problem
      - Under Latent Pain, you address prospects who dont know the root cause of the problem they face, and educate them on how a good website can solve the problem

      For Friends of Prospects, you get creative. You talk about very interesting subjects that have global appeal, and has a potential to get forwarded to your prospects.
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  • Profile picture of the author aceofsaves
    The key is context. Sometimes it's ok if what you write about isn't directly about what you are selling, so long as it contextually makes sense.

    For example, you look at skittles. The commercials they make aren't always exactly about what the candy is and how good it tastes. It does on the other hand work with their personality, so it contextually makes sense.

    There are a lot of ways to play this. The how to angle is always a safe bet. Another angle you can play is sharing a story of someone who used your service and the good things they got out of it. Or if you have some good business secrets that you can share, those are good too.
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    • Profile picture of the author bonieky
      Ok, thank you for your answers guys!!

      Now another related question:

      I want this to be a "office" company, not a "only me" company. Did you guys think i have to put my face and make me the "star" of the company or it would be better to present the company more professionally, like those big companies?
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      • Bonieky,

        First, since you're a company, then present your company as a company, though it'd also help if you have a professional online presence, in order to attach a familiar, real human face to your company;

        Second, before thinking of the topics / sub topics to create onsite content for your target customers -- I recommend thinking of an attention-grabbing, enticing and compelling opt-in offer for your target customers. Why?

        This way, you'd be able to build a mailing list of leads from the traffic that lands on any of your content pages. How?

        Look at the cover stories and feature articles of popular, best selling offline niche magazines in the areas / countries where your target customers are based. Generate ideas for your opt-in offer from these cover stories and feature articles. For example:

        Your opt-in offer can be something like a comprehensive video guide entitled "Top 7 Ways to Build Optimized Business Websites for Viral Social Media Presence" or "Top 11 Strategies to Build Optimized Business Sites for Generating Leads" and so on; and

        Third, instead of creating content for topics / sub topics that relate to the particular needs and problems of businesses in general -- I suggest creating content for topics / sub topics that are exactly what specific businesses that need your products and services are looking for. Why?

        By doing this -- You'd be able to focus your investments on creating onsite content that will attract people who actually need your products and services...
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        • Deep Learning & Machine Vision Engineer: ARIA Research (Sydney, AU)
        • Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)
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  • Profile picture of the author pitocus
    It's not about you, it's about them. Always.
    Write about things related to the benefits of your service.
    For instance, if one of the features of your service is good SEO, the benefit is traffic/sales, etc.
    You can write a great article on how SEO is still important and the positive impact is it having in many industries. Use BuzzSumo: Find the Most Shared Content and Key Influencers to get an idea of what successful articles about any chosen topic look like...

    For a in depth guide on how to exactly create viral content look at my signature (no optin nor weird stuff)
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  • Profile picture of the author mrhmamun
    Chose your niche first, remember before choosing, what you know deeply with a to z, then write about these topic. Also research keyword on adwords see what keyword is high paying and suit with your blog. Already i starting make money by my blog.
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  • Profile picture of the author mrhmamun
    Chose your niche first, remember before choosing, what you know deeply with a to z, then write about these topic. Also research keyword on adwords see what keyword is high paying and suit with your blog. Already i starting make money by my blog.
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  • Profile picture of the author ryanbiddulph
    Hi buddy,

    Create content about: utomatic website building.

    Stick to your niche. Question: do you feel passionate about your niche? Love it? All that good stuff? If not you may do well with prospering but real success hinges on loving what you do, so you can leave work behind and so you can start playing for a living.

    All the best!

    Ryan
    Signature
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author nik0
    Banned
    Originally Posted by bonieky View Post

    Hi everyone.

    I have a automatic website building company and i want to make sales over the internet. I created a blog but i am not sure what to write about.

    It's not about creating content, but about WHAT content to create.

    I have two options:
    1. Create content about sales, management amd entrepreneurship. That is something every business owner has interest.
    2. Create content about website building, for example, the importance of the "about" page.

    That's my question. What to write about? Things they want (and have nothing to do with my service) or things about my service (that may not be so interesting for them)?

    I have an idea but i need your answer first. My idea is to write about, for example, how to use a website to increase sales. Or ways to promote your company through a website. But i don't know if that is going to be as interesting for them as i think. What's your opinion on that too? Please answer the first one too.

    Thank you.
    Check out Quick Sprout Blog by Neil Patel from Neil Patel, he focuses on the right topics for business owners, just go to his site for inspiration each time when you want to write an article, what he does seems to work.

    Most is about conversion optimization and that kind of things, he go's quite deep into it and seems to take a different aspect of CRO that he writes about each time.

    Conversion optimization might sound a bit limited to you but he covers everything, whether it's social media, what time to post, what type of ads, how to split test, how to keep visitors longer on your site, bounce rates, all summarized how to make the most money from your visitors as possible.

    He also mixes in some personal stories that relate very well to business marketing, so no nonsense distracting stories about how his holiday was unless he visited some high class resort where he met some business owners cause they loved his $30.000,- flip flops

    Based on these stories you can see he aims high, wants to show how successful he is, makes little sense to do that when targetting small business owners of course as they probably see it as bragging.

    Personally I wouldn't like to do business with someone that buys clothes for $100k as I immidiately would think,: "Oh that's where my hard earned money gos" but in the higher classes they think different and see that as a sign of being successful.

    Instead I just brag about my villa with swimming pool in Thailand (rent just 1100 euro/month), that's more in reach with my audience that dreams of making 5-10k/month.
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    • Profile picture of the author Lori Gerlaugh
      I'd recommend sticking with content that highlights your solution, i.e. website building.

      There is a lot to talk about and if you just take any number of the problems your service solves, you'll be able to plan your content for weeks.

      You can talk about each one -- I'd mix it up between technical and conent related - and tell them how to do it themselves.

      By the time you are done explaining all the steps (each in its own blog post), they'll be clamoring for your service.
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  • I think you should find out what your customers want first. Or perhaps you can provide content that will show them the value of your services in comparison to their needs!!!
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  • Profile picture of the author Steve B
    Originally Posted by bonieky View Post

    I have a automatic website building company

    Your questions seem like they have very obvious answers to me.

    If your company builds automatic web sites, you should narrow your prospect field down from all businesses to entrepreneurs and brand new business owners that are going to need a web site. Businesses that are established aren't going to need your service. And even when a profitable business decides to change web sites, they aren't going to be looking for the type you offer.

    If you want to have a profitable business, you can't be focusing on what you want or just the things you like to write about. You absolutely have to focus on the customer and what he needs/wants/desires. You are writing to help your clients and prospects and to provide them with solutions so they will want to establish a buying relationship with your company.

    So focus on start-ups, new businesses and write about solutions to their needs.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author maxsi
    Provide good content + get in touch with your market (potential customers). This is the secret
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