Question: How to Test Launch Email Swipes?

2 replies
So one of the more important tools you can have on a JV page is a proven, high converting prelaunch (even post-launch) email swipe sequence.

I'm very curious to know how one actually tests a prelaunch swipe sequence when there ultimately is no prelaunch at that time? Maybe a few "soft sell" prelaunches to different lists?
#email #launch #question #swipes
  • Profile picture of the author Mark Hess
    Most people don't test them...

    Most swipes are written without ever being tested, they just need to sound good. Very few marketers use the swipe "as is" so just make sure all the benefits of your product are highlighted so affiliates can pick and choose bits and pieces of each one and get a good idea of your product.

    But yes, if you have your own list or work out a quick JV with someone who has a list you can test them...

    Personally, I wouldn't sweat it.
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  • Profile picture of the author grafx77
    Thanks Mark,

    Yeah, I notice "most" emails for JV pages are email swipes that have gone untested, but I read over a course the other day from a credible source (Omar Martin - Affiliate Builder) that stated email swipes should always be tested.

    I was thinking to myself, that would be great if I had a massive list and other mega JV partners to test with.......but unfortunately, at the moment, I don't. Plus, like I stated earlier, it just doesn't seem logical that I could really "test" a launch email sequence before an actual launch.
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