How long does it take you to test your products sale process?

by ildarius 6 replies
Interesting thread below about the time that it takes to create a product.

How long does it take you to test the sales page and the autoresponders letters, before you put it in front of affiliates?

What's the conversion rate that you're aiming for?

(of course if you're aiming to attract a lot of affiliates, if you're doing it on your own it might not be as important)
#main internet marketing discussion forum #long #process #products #sale
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  • Profile picture of the author Tim Russ
    Originally Posted by ildarius View Post

    Interesting thread below about the time that it takes to create a product.

    How long does it take you to test the sales page and the autoresponders letters, before you put it in front of affiliates?

    What's the conversion rate that you're aiming for?

    (of course if you're aiming to attract a lot of affiliates, if you're doing it on your own it might not be as important)
    Hi Ildarius,

    Product development depends upon the product and if you're outsourcing it depends upon the schedule and resources of your outsourcing agent.

    If you're talking about writing an ebook you'll need to include things like keyword research, market research, competitor research, etc.

    You'll also need to create more than just a product. You'll need to create promotional materials like articles, viral reports, free books to attract people to join your mailing list, etc.

    If you consider a written page to be 250 words the average person can write 250 researched words each day. If you consider 60 pages enough for a well rounded ebook that means that the average person can turn out a well researched ebook every two months.

    I use LFM so putting a sales page in front of affiliates is immediate. Anyone who signs up for a freebie is automatically assigned an affiliate ID.

    How long does it take to write a sales page? Again, that depends upon the product. It can take as little as a couple hours or as long as a week.

    Testing isn't a question of time. Rather it's a question of unique visitors to your sales copy. I generally shoot for 1,000 visitors.

    If I don't produce at least a 1% conversion rate I view the project as a complete failure and generally scrap it, pull it off the internet and either redesign it or pay someone else to redesign it... from scratch.

    I hope that gives you at least some of the answers you were looking for. How about the rest of you? What are your results and goals on these issues?
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    • Profile picture of the author ildarius
      Part of it will surely be outsourced (especially copywriting). I would imagine that you would use PPC as your main source of traffic, since that's the most targeted audience? I guess I would put 5 different versions of web-sites to test.

      1000 PPC x 5, can burn a whole in your pocket pretty quickly though, but I guess there's no choice.

      Thank you for the great reply!
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      • Profile picture of the author Tim Russ
        In my case the copywriting isn't outsourced. I do my own copy.

        Using PPC is one way to drive traffic to a site but it isn't necessary. There are plenty of other traffic methods available. It all depends upon the amount of time you have available to generate the traffic. Most people are so eager to make money and create a cash flow that they forget about the slow steady lifetime of their new business.

        I only test two pages at a time and only test one major change per page. Yes, I know you can test more. It's just not the way I work.

        So you're talking 1,000 visitors total. Not 1,000 visitors per page. You should know which copy works best after 1,000 total visitors.
        Signature

        “Whether you believe you can do a thing or not, you're right” -Henry Ford

        Need direct help from a real person? PM me or Contact me. I'll help if I can. http://www.timruss.com/members/contact-me/

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        • Profile picture of the author ildarius
          Interesting, I thought that usually you would have to test more versions then that.

          Like the way Google does it, they put an extra <br> space after a paragraph and see what the response is!

          I'm not at the level or writing my own copy, I'd rather hire someone to do it for me. Do you know how much you can fork over for a high quality copy?

          What about PPC traffic? Isn't it the best kind of traffic to split test your pages?

          Thank you for the responses
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  • Profile picture of the author Platinum Matt
    I'm over 2 years in on my latest product and no end in site... You can expose affiliates earlier than when the product is READY to sell, and some will pick it up, but if your project is a SPECIAL one... Don't do it before it's ready.

    I imagine I'm another year away from it being right... It's ready when it's ready. But when it is, it's going to fly.
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    • Profile picture of the author ildarius
      Exactly that's my strategy also, I want it to be an instant success with all of the affiliates, because all the need is a sales page/product that delivers a solid conversion rate.

      If they're exposed early on to a low converting page they will abandon it and might not come back when the conversion rate improves, or may be I'm wrong.

      What do other warriors think about this?
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