Why you Shouldn't Use Cheap Content "Brokers"

32 replies
I won't mention specific companies so that this thread will have a chance of staying up, but you know the type of company I'm referring to. They offer you access to a pool of writers who will write "unqiue" content for a low price. They always contain an authoritative word in their name like "broker" or "writer" or "firm."

I've been both a writer and customer at one time or another for lots of these places, so I have a unique POV to share. (I no longer write for them, nor do I buy content from them) I do still get email updates from the writer side on a few of them.

1. These companies demand near perfection from their writers yet pay well under minimum wage.

All of these companies are running extremely high writer turnover operations. They know darn well that the *good* writers will move on as soon as they can. Many of these companies run constant ads on Craigslist to recruit new "writers."

These writers are given your instructions and keywords and asked to create an article. Around 99% of the time, the writers will simply go off and scrape existing content form the Web. They reword it just enough so that it passes CopyScape.

So, if you're thinking that any effort is going into writing your $7 article (what they actually earn for a 500 word article) you are sadly mistaken.

The greenest writers—about 85% of all writers on these sites—don't even have their own CopyScape premium accounts. So they are just hoping that their work doesn't get flagged by the site's internal CopyScape API.

I ordered an article from one of these sites through a prominent SEO tool suite and it came back with multiple CopyScape results. I don't know what happened there, but I was not happy. The writer basically lifted paragraphs from Wikipedia and changed a few words around. I should note that this writer was one of the site's top-tier writers.

Finally, how motivated do you think a writer is to receive $7 for an hour's work? Also, don't forget, these sites have tiers. The lowest tiers pay $3-$5 per 500 words.



2. I know for a fact that when these sites are in need of writers, they go lax on quality control.

Sometimes the writer pool gets dangerously low. This is a result of the high writer turnover these sites have. At those times, the "editors" become awfully forgiving.

One of these sites recently deleted their entire article review queue, citing that they had gotten too far behind. This means that writers who had been turning in shoddy work up to that point were given a free pass. On this site, clients can rate the work, but the rating doesn't mean anything.

3. The quality is horrible.

Now this is something of a touchy point, and if you guys feel the need to flame me for this, I understand. But it should be said:

People who don't write for a living often overlook typos and grammar issues that really hurt the authority of a page. It's hard to establish authority if your writer consistently confuses "its" and "it's," "affect and "effect" or "accept" and "except."

And, to be honest, if you're only paying them $7 per 500 words, this is pretty much what you can expect.

Understand that at a lot of these sites, the editor's review queues are weeks or months behind. Furthermore, the "editors" at these sites don't review each article. No way, no how.

This means that if you don't catch these typos yourself, they will probably never be addressed.

4. If you want a good article, spend hours writing very detailed instructions.

One of the main limitations of this model is that the companies cannot afford to allow you to communicate one on one with the writers very much. (Because then, you don't need the company anymore)

To compensate, they allow you to insert instructions into a boilerplate that gets sent to the writer when they accept your article. At the same time, most of these sites only allow writers to write one article from the article pool at a time. So, if a writer needs clarification about your instructions, they are just going to throw it back into the pool. Why? They are trying to make whatever money they can to feed their kids. They don't have time for email exchanges.

If you want decent articles, be prepared to spend a lot of time outlining articles and making notations.

This also means that if your article is on an obscure topic, you may wait weeks for it. Need it now? Just pay 3x more. Meaning, of course, that you could have hired an established writer in the first place.

5. They have to placate the writers and the clients.

Most of these sites give you the option of rejecting a poorly written article. But don't be fooled. If they have plenty of writers available, they can afford to please you. If lots of writers have recently jumped ship, you will find it harder to reject an article. If you were in a hurry when you wrote your article instructions, it will show. The company can cite that your instructions were too vague and that the writer should be compensated because they tried.

To repeat: all of the writers are unhappy with these companies all of the time. You will find customer service slipping when a lot of writers jump ship at once.


So, to wrap up, what I'm saying is that these sites are not out to help your business. They don't exist to make your life easier. They exist to make someone else richer, and that's about it.

They exploit the desperate, and that rarely results in a quality product.


____

One more thing: All of these companies claim to be different. Don't be fooled. They are all exactly the same because they face the same limitations:

• Cheap labor pool

• Need to make profit from extremely thin profit margins

• Extremely high worker turnover

____

Note: I know that writing a thread like this will bring out the shills for these companies, but I figure if I save one or two people from a headache, then it's a reasonable compromise.

Just watch for the shills, they are easy to spot. They can't help but gush.

If you don't care about quality and just need tons of volume, go ahead and use these sites. Just keep the above points in mind. But these days, quality is everything.

Oh, and just because something passes CopyScape doesn't mean it's unique. CopyScape uses search engines to find content. If the content the writer scraped from is several pages back in the SERPs.....guess what? CopyScape probably won't find it.
#brokers #cheap #content
  • Profile picture of the author cyberws
    Excellent post and 100% true - and I speak from experience on both sides of the article writing model. Thanks for taking the time to outline this so clearly. Hopefully some less-experienced Warriors will read this and save themselves a lot of heartache and expense.
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  • Profile picture of the author Lightlysalted
    I agree that content brokers are a bad idea. Invariably they employee people at a tiny wage which if they were making a physical product would be deemed exploitation or a "sweat shop" Everyone wants high quality content but you do get what you pay for. I'm quite happy a fair days pay for a fair days work, no brokers for me
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  • Profile picture of the author ttados
    Thanks for this post! Is there a place that you can recommend for purchasing articles?
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    • Profile picture of the author Ghoster
      Originally Posted by ttados View Post

      Thanks for this post! Is there a place that you can recommend for purchasing articles?
      I think the best thing you can do is cultivate a good working relationship with an established writer. It will cost more, but the quality should be many times better.

      Professional writers have their own websites. Some display their prices, some don't. Every project is different, so it can be hard to provide a universal quote.

      It is possible to get stellar quality content for as low a $10 per article on forums like these, but you have to get pretty lucky. Writers sometimes work for this low to cover lulls in their schedule.

      At that price, though, you won't be a huge priority.

      A good writer should be able to point you to their work online. The exception is someone who only does ghostwriting work. Often, they aren't able to point to past work because..well, that defeats the purpose of their work.
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  • Profile picture of the author Simpilot938
    Hi Ghoster,

    Thanks for the information here. I've never been one for outsourcing for my articles, mostly because I've never been in a position that I've needed to.

    This strikes as a great 'caveat emptor' experience, both for buyers and would be author workers.

    Many thanks, once again.

    Regards,

    Steven Lucas
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  • Profile picture of the author Gaura Klausner
    So true! Thanks for the advice. Do you know any good sources for articles?
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    • Profile picture of the author Ghoster
      Originally Posted by gauramohana View Post

      So true! Thanks for the advice. Do you know any good sources for articles?
      Look for writers that have their own websites. They will charge what they're worth, but the quality should be consistent, and you shouldn't get dup content issues from these people.

      IMO, demand for quality content is on the rise, which means prices are going up too.

      I think I mentioned this already, but it is possible to find a great writer who will work at the $10/500 level, but it can take a long time to find them. Lots of duds to sift through. Even when you find one at that level, they will either increase their rate down the road or "fire" you. $10/500 just isn't a lot of money.

      At $30/500+, it's a lot easier to find true talent. $50+ should be mostly pros.

      Maybe Odesk/Elance can help, but consistency will be all over the map and you have to take the time to really vet the candidates.

      Should go without saying, but stay away from Fiverr and its clones as well.

      Edit: Above $10/500, make sure to ask whether they farm work out. There are a few bad apples who do this. A lot of them call themselves "agencies." There are a lot of these folks on Odesk. Get them to state over Skype or email that they will not package your work out and sell it to other writers.

      Best way to avoid this is to work with an individual who can show you lots of online work samples. The style should be consistent. I know that a lot of writers use Medium.com to showcase their work because the site requires them to sign up with Twitter, which yields more credibility. There are probably other platforms that do this too.
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  • Profile picture of the author QueenMelanie
    Thanks for writing this up!

    I always stayed away from these sites for both writing work and when ordering my own articles. It was great to see an in depth explanation for them.. thanks again
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  • Thanks for the post.

    Content creation can be time-consuming, therefore of course people want to outsource it.

    Agree.
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  • Profile picture of the author Marie88
    I've had success with getting good content from iwriter. You can reject the article if it is not good.
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    • Profile picture of the author rseigel
      Originally Posted by Marie88 View Post

      I've had success with getting good content from iwriter. You can reject the article if it is not good.
      WOW! That beats the crap outa Fivvvvvvvver. Thanks.
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    • Profile picture of the author salondemaria
      Originally Posted by Marie88 View Post

      I've had success with getting good content from iwriter. You can reject the article if it is not good.
      I bought a few articles from iwriter awhile back for one of my blogs, and they were pretty much garbage. I did choose the lower tier of writers, though. They basically scraped content from my own site and only rewrote a few sentences. I did like that I could reject the articles. LOL
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      • Profile picture of the author Ghoster
        Originally Posted by salondemaria View Post

        I bought a few articles from iwriter awhile back for one of my blogs, and they were pretty much garbage. I did choose the lower tier of writers, though. They basically scraped content from my own site and only rewrote a few sentences. I did like that I could reject the articles. LOL
        It's definitely possible to get decent content at the higher tiers at these sites. I personally wouldn't call it "good" content.

        Just keep in mind that even the highest tiers at these sites don't pay anywhere near a professional rate per article. Since starting this thread, I've been doing some reading on this forum and a few others and it seems most people think that $25 per article is top dollar.

        $25 per article is still a very low rate. That rate won't make a good writer value you as a client.

        That comes out to around $12 per hour on a topic that requires no research. And that's for the fastest writers.

        Anyway, the top-tier writers eventually move on from these sites, and once they leave, you won't be able to contact them.
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        • Profile picture of the author salondemaria
          Originally Posted by Ghoster View Post

          $25 per article is still a very low rate. That rate won't make a good writer value you as a client.

          That comes out to around $12 per hour on a topic that requires no research. And that's for the fastest writers.

          Anyway, the top-tier writers eventually move on from these sites, and once they leave, you won't be able to contact them.
          So true, $25 is still pretty low. This is how much I charged when I first started out, but I wised up pretty quick. I could charge that much, but you would only get a 200-250 word article.
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  • Profile picture of the author Ghoster
    You can "have success" on craigslist, too. That doesn't mean that hiring "writers" from there is good for business in the long-term.

    Also, on sites like these, the writers can see your rejection rate. A high rejection rate means you will wait even longer to have your order filled.

    It's entirely possible to get lucky and catch a "newbie" writer who will write for $4-$7 an article, but they wise up pretty quick.

    Another thing to notice is that whenever someone complains about these sites on forums like these, people with low post counts appear like clockwork. They plaster the thread with positive posts.

    They usually go something like this:

    "Just tried (name of site) today, got 3 high-quality articles. Couldn't be happier!"

    If you find some old threads, you can see that many of these shills posted once and then never again.
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  • Profile picture of the author Richard Batt
    It does seem like the value of good quality writing seems to have decreased in recent years. $7 for a 500 word article is a crazy price but if people are willing to accept that wage then you can't blame people for paying it!

    I personally still get a decent amount of writing work but I do find that a lot of people who've never worked with me before expect me to take lower pay because someone else is willing to do it cheaper.

    I've always advised asking for samples of previous work before paying anyone to write content for you no matter how low the price. If you pay $7 for a piece of work that you can't use then you haven't just lost the $7, you've lost the time it taken for the article to come through, then you'll have to pay someone else to write another article for you which will take more time and more money.

    Personally, if I was to pay someone, I'd rather pay more for someone who will get the job done properly the first time.
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    • Profile picture of the author Ghoster
      Originally Posted by Richard Batt View Post

      It does seem like the value of good quality writing seems to have decreased in recent years. $7 for a 500 word article is a crazy price but if people are willing to accept that wage then you can't blame people for paying it!

      I personally still get a decent amount of writing work but I do find that a lot of people who've never worked with me before expect me to take lower pay because someone else is willing to do it cheaper.

      I've always advised asking for samples of previous work before paying anyone to write content for you no matter how low the price. If you pay $7 for a piece of work that you can't use then you haven't just lost the $7, you've lost the time it taken for the article to come through, then you'll have to pay someone else to write another article for you which will take more time and more money.

      Personally, if I was to pay someone, I'd rather pay more for someone who will get the job done properly the first time.
      I don't blame them for going cheap on content as long as I don't have to hear them complain about the inevitable quality.

      It's when people approach real writers expecting them to work for joke money—because hey, it's the Internet—that it becomes annoying. It's pure cognitive dissonance. A skill is a skill. If you want access to it, you have to pay a rate that helps that person maintain their standard of living.

      It's weird...it's like so many people want to get into this thing called Internet marketing...but when they learn what the costs actually are, they just default to believing the myth that content should be cheap. And, as you point out, they do indeed find people who will work for cheap.

      The question then is, how many of these people ultimately fail? I would guess the majority never make any money.

      Another funny thing I see a lot around here:

      Go to Fiverr, they have great quality writers there.
      It's like someone happens to get something half way decent once, and then they go around telling everyone that that is the norm because they think—or they've been told by some "guru"—that it should be true.
      (Face to palm)

      Another part of the problem, I think, is that a lot of people don't realize how much cheap cookie-cutter content actually hurts them. Why would they want to get content from people that write the same stuff day after day, week after week? Just because it passes CopyScape doesn't mean it's unique and has value.

      It just means it wasn't word-for-word-identical to something already in the SERPs.

      Human readers do not read cheap cookie-cutter content.
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  • Profile picture of the author writeaway
    Actually, I am happy those sites exist since they make competent writers stand out. Great post!
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    • Profile picture of the author Ghoster
      Originally Posted by writeaway View Post

      Actually, I am happy those sites exist since they make competent writers stand out. Great post!
      Read below

      Anyway, the top-tier writers eventually move on from these sites, and once they leave, you won't be able to contact them.
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      On the whole, you get what you pay for.

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  • Profile picture of the author Arun Chandran
    This is an excellent post.

    Last year, I created a guide on writing articles and one of my customers asked me to test out one of these sites. I did give one a try and for those of you wondering which one,... here's a hint. It rhymes with writer.

    I actually got rejected by a customer from some third world country who didn't know his ass from his elbow when it came to grammar. To top it off, after rejecting the article, he left a review which affected my ratings.

    So, time wasted writing an article. Annoyance at getting judged by a loser. Ratings affected adversely by someone who didn't even pay for the job done.

    Not worth the effort.

    If you're a buyer, the old adage holds true. Pay peanuts and you get monkeys. Period.
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    • Profile picture of the author Raydal
      Originally Posted by Arun Chandran View Post

      I actually got rejected by a customer from some third world country who didn't know his ass from his elbow when it came to grammar. To top it off, after rejecting the article, he left a review which affected my ratings.
      What does the country where the person is from has to do with it?
      I'm from a Third World country and I know my grammar.

      -Ray Edwards
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      • Profile picture of the author Ghoster
        Originally Posted by Raydal View Post

        What does the country where the person is from has to do with it?
        I'm from a Third World country and I know my grammar.

        -Ray Edwards
        Can't speak for them, but I *think* they mean that it's insulting when someone who barely speaks English rejects their work on the grounds of "poor grammar." Lots of people from third-world countries don't have great English skills. I don't think they meant you specifically.

        You have to admit, it's a pretty topsy-turvy situation to be in for the writer.
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        • Profile picture of the author Raydal
          Originally Posted by Ghoster View Post

          Can't speak for them, but I *think* they mean that it's insulting when someone who barely speaks English rejects their work on the grounds of "poor grammar." Lots of people from third-world countries don't have great English skills. I don't think they meant you specifically.

          You have to admit, it's a pretty topsy-turvy situation to be in for the writer.
          So its a language situation not a country situation? Lots of third world countries have
          English as the official language. So that's still no excuse to make such sweeping
          statements.

          -Ray Edwards
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          • Profile picture of the author Ghoster
            Originally Posted by Raydal View Post

            So its a language situation not a country situation? Lots of third world countries have
            English as the official language. So that's still no excuse to make such sweeping
            statements.

            -Ray Edwards
            And lots of third-world countries are full of people who don't speak or write English well, too. I'm not sure why you're taking this personally. It is a fact that people from other countries use sites like these, and sometimes they reject work on the basis of poor grammar when they have a poor grasp of English themselves.

            I can't speak for the other guy, but I want to make clear that I am not, nor I was ever, taking a shot at you. I'm just stating facts, not making judgments.

            Edit: There are lots of Americans who can barely string two sentences together, too. Don't see this as something to get upset over.
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    • Profile picture of the author Formal Shorts
      Originally Posted by Arun Chandran View Post

      This is an excellent post.

      Last year, I created a guide on writing articles and one of my customers asked me to test out one of these sites. I did give one a try and for those of you wondering which one,... here's a hint. It rhymes with writer.

      I actually got rejected by a customer from some third world country who didn't know his ass from his elbow when it came to grammar. To top it off, after rejecting the article, he left a review which affected my ratings.

      So, time wasted writing an article. Annoyance at getting judged by a loser. Ratings affected adversely by someone who didn't even pay for the job done.

      Not worth the effort.

      If you're a buyer, the old adage holds true. Pay peanuts and you get monkeys. Period.
      You wear your disdain poorly, sir.

      Perhaps he felt disappointed with his monkey's output? Or perhaps you were writing one of your 15 minute 500 word articles, and it wasn't up to scratch?

      I don't mean to have a go at you, but...yeah, I've no nice way of finishing that sentence. What an unfortunate attitude.
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      • Profile picture of the author Ghoster
        Originally Posted by Formal Shorts View Post

        You wear your disdain poorly, sir.

        Perhaps he felt disappointed with his monkey's output? Or perhaps you were writing one of your 15 minute 500 word articles, and it wasn't up to scratch?

        I don't mean to have a go at you, but...yeah, I've no nice way of finishing that sentence. What an unfortunate attitude.
        Poor choice of words, I agree. But the issue is real. The client would have had to send him/her rewrite notes. So their English-writing skill level would have been apparent. To someone who writes for a living, non-native writing is obvious.

        Imagine you're writing an article $3-$7 and then the client sends a rewrite request that you can barely read—and he's complaining about grammar.

        On some sites, blackhatters use this tactic to get free work. They know that they can send unlimited rewrite requests, so they just complain about anything that comes to mind. Over and over until the writer gives up.

        On one site in particular, clients can outright reject work at any time. On this site, blackhatters use OCR software to rip the article before rejecting it. Writer gets nothing for their trouble.
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        • Profile picture of the author Arun Chandran
          Well well... looks like my comment has touched a few nerves. That's always a good thing.

          Originally Posted by Raydal View Post

          What does the country where the person is from has to do with it?
          I'm from a Third World country and I know my grammar.

          -Ray Edwards
          Good for you... but it's not about you.

          It's highly insulting when someone rejects your work for grammar that is "bad" when they don't know what they're talking about.

          I mentioned third world country because that's where the guy was from. There is no need to get so sensitive. There are countries that are referred to as third world countries.

          Originally Posted by Formal Shorts View Post

          You wear your disdain poorly, sir.

          Perhaps he felt disappointed with his monkey's output? Or perhaps you were writing one of your 15 minute 500 word articles, and it wasn't up to scratch?

          I don't mean to have a go at you, but...yeah, I've no nice way of finishing that sentence. What an unfortunate attitude.
          Firstly, I don't see any other way to wear disdain. Secondly, the monkey's output was bad enough to reject but good enough to type and send out to ezine articles. I'd know because I saw it sitting there happily a month later, in all its glory.

          Don't say you didn't mean to have a go. You called me a monkey, hinted that my 15 minute article might have been crap and said I have a poor attitude. You definitely meant to have a go... but you know what? It's ok. I can handle it

          I'm not one of those guys who feels a need to act all politically correct and do one thing but say another.

          If someone wasted my time and effort, insulted and rejected my work.. and used it for their own gain without paying a cent... then yes, I will wear my disdain poorly. I will say they are from a third world country, if they are.

          You can't please everybody.

          P.S - I did highlight the problem to the owner of the site and he told me to keep quiet about it because if more people found out, there would be less work for writers and I'd be affected too. Riiiiite....
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          • Profile picture of the author Raydal
            Originally Posted by Arun Chandran View Post

            Good for you... but it's not about you.

            It's highly insulting when someone rejects your work for grammar that is "bad" when they don't know what they're talking about.

            I mentioned third world country because that's where the guy was from. There is no need to get so sensitive. There are countries that are referred to as third world countries.
            I'm not the one that is upset. Don't get confused.

            And, no you didn't mention where the guy was from as simple data.
            If he was from England you wouldn't mention it. Your argument is
            "Who does he think he is to reject me when he is from a third world
            country and [therefore] doesn't know grammar?"

            You are the sensitive one here, not me. You are sensitive about
            being rejected by a "third world" guy. It's easier to admit it and
            move on.

            Keep in mind that this is a PUBLIC forum and you don't know
            who is who. This attitude won't get you too far.

            -Ray Edwards
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  • Profile picture of the author ryanbiddulph
    If you want great content, pay for great content....and it ain't gonna be $7 for 500 words lol

    Good points all around.

    Ryan
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  • Profile picture of the author @tjr
    This argument comes up all the time. Surprised no one has brought up the whole "$7 is a day's wages for some people" angle yet, and just because they're from a 3rd world country does not mean that they don't know how to write.

    There's a market for the content mills, both for those looking to write and those looking to get a certain kind of content written. There's also a market for high end content that brings about a larger return on investment and is meant to be seen by a certain audience looking for a certain class of writing.

    The world ain't that black and white. And if it seems like buyers are trending towards the wrong option it just means that you're going after the wrong buyers. My two cents at least, this argument is getting old and nothing new is ever brought to light.
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  • Profile picture of the author Dave37
    Although I haven't used iWriter before, but I believe there is at least one writer who is doing his/her best to provide an excellent unique article for $7/h.

    Nevertheless, the client should check the article on Copyscape himself/herself and not totally rely one the writer's word until confidence is built. Thankfully, you can choose not to pay for the article if you are not satisfied with it.
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