Is my marketing strategy any good?

Of course it can be good. And ALL those sources can be good tools to bring in new clients to Web hosting.

My suggestion...
Quit dillydallying around and get to work


- Robert Andrew

For webhosting? I think you already have a good marketing plan. And if you have more budget try to use ppc ads for just initial boost for traffic and build your website's reputation.

Don't forget the perseverance. It's all unless unless you actually do something about it.

Thanks all. I guess I should just start moving my lazy ass

Can you share some of your favourite tactics? That would be very helpful.

Please excuse the observation that you're mixing up two different "categories" or "classes" of things, above, Sunoy: you're referring to both traffic-generation methods and to business/monetization models on one list. That's not exactly going to make for an easy discussion!

I suspect (just from the fact that you're asking yourself this so openly) that you're actually less lazy than average: you're more aware of it. And that's potentially encouraging.

.

saying,

really isn't a strategy...

I say that because all you did is say some forms of distribution that you
want to acquire traffic from to put into your list building funnel.

Have you done anything to move toward harnessing traffic from those?
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I plan on using Facebook PPC to get traffic to my list. Lame

Here is something that would be a little better,

I'm going to be spit testing 10-100 different FB ads at a time with different pictures, copy, and demographics to find the highest CTR ads OR the highest revenue returning ads through cheap CPC.

I will then send that cheap targeted traffic to a squeeze page in which I will split test until I can achieve a 50% optin rate .

I will also be creating a plethora of new products on a monthly basis in which I will sell to my list. It will consist of a low end front end product that leads to a core product along with 2 higher costing up-sells and cross-sells after the core product.

I will also be creating content (autoreponder messages) that relate closely to the products I will promote as well as engage my subscribers with statements and questions along with trust building emails and credibility emails.

I will also be segmenting my list into numerous lists to give my subscribers content and products that relate closely to their interests.

That would be a bit more of a strategy rather than saying I will utilize FB ads this year as my marketing strategy.

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You should be focusing on one of those things you mentioned and really study and research it and implement it until it works for you flawlessly. I have a heavy feeling that you are going to be spinning your wheels this year because you are trying to do all those things at the same time and it won't work well or you will be jumping from thing to thing and not really focusing too much.

Best, Connor.

I would suggest to add webinars to this strategy as well.
Also creating killer-infographics.

My plans :
forum promo
guest blogging
affiliate marketing
content syndication
joint ventures

Ok. So I have come up with a little more detailed plan as suggested by TakeAction. Maybe not completely deailed yet

- Forum Promo.
I'll just take part in the related forums and help others if can. And maybe post some good offers if I can.

- Guest Blogging
I subscribed to guest blogging network "myblogguest.com" and will subscribe to more later. I'll write articles and pitch them to the blog owners there. I'll add links to my website in the author bio.

- Affiliate Marketing
Just plan to convince local people about my recurring affiliate commissions program and make them join. It's harder to keep them on track though . And also I expect a few people from related forums to sign up

- Content Syndication.
Trying to copy someone from this forum. I think it was Alexa Smith. Build a list of publishers that I can send my articles to. Have no idea how to do it though. Alexa Smith, can you please give me some helpful tips to do it?
Thanks.

- Joint Ventures.
Hoping to create some contents and partner up with someone who has a good list.
Do you think someone would be interested in my affiliate commission in return for their list? I doubt it. Since my commissions could be a bit low, though recurring

So that's how far I could go . Any more suggestions please.

Thank you.

Sunoy, this isn't really a marketing strategy. This is a barebones framework of different channels, or traffic generation methods, as someone else pointed out, that you can use to implement a marketing strategy. This is far too vague to be considered a plan at all.

You need to fine tune your efforts. It's hard to identify how you should use these marketing channels (if at all) without knowing more about your bigger picture strategy for securing your place online.

As for web hosting, that's a broad, competitive marketplace. What are you doing to differentiate yourself? That's a good place to start when it comes to formulating your marketing strategy.

You could, for example, create a content strategy that revolves around teaching small business owners who want to create their own websites how to do so and sell them your hosting that way - much like a lot of hostgator affiliates do to sell hosting. You could even focus on providing this how-to information to a specific type of business owner.

To identify a marketing strategy, sit down and figure out what you're trying to accomplish. Figure out who your target audience is and the best ways to reach them. Identify maybe one, two, or three (at most) of these marketing channels to focus on at first for "expressing" your marketing strategy.

Figure out a tone and style of how you will leverage these channels, what each effort will be attempting to accomplish (not the big picture here but precisely - as in a clickthrough to blog, building your rep, an optin, an actual sale, etc). Each one will have a precise intention, which will be based on what your strategy is - again, these aren't your strategy in themselves.

Then from there you can put together concrete plans for implementing your strategy through each channel. Tackle them one at a time, moving to the next as you lock one down and start seeing results, or at least getting it up and fully-functioning before moving on.

Regarding, your lack of execution, the best way to cure that is execute. Pick the first step in your task, sit down, and get to it. That means paper and pen and your brain. Tackle each step in your strategizing one at a time, and then each step in your implementation one at a time as you get there.

The only way to accomplish anything is taking that first step.

You have forgotten social media, it's criminal to leave it behind!!

Creating video to promote is great way for me.

I guess it's solid. Do it and see. Are you promoting your own web hosting service, or do you plan on being an affiliate? Either way it goes... you still get paid each month for as long as the person stays on the plan. If possible throw some cheap advertising into the mix also.

To get clients for webhosting I recommend you attend networking events, pitch yourself to different business owners and professionals, then you follow up with them for a contract, or ask them do they know anyone who needs your services.

This was even if you don't get paid from the people you meet, you can always work them for referrals - and this is something you can do to get paid this week!

Also the key to make any type of money at all is action! You gotta do something!

It doesn't matter if it's just calling your friends and asking them if they know anyone who needs a website developed . . .

You gotta get out and do something.

Michael

Whatever you have mentioned above is good for web hosting service as well as a marketing strategy. If you go with your plans, then I assure you, you will get the potential and a lot more traffic on your website. And, if possible, you can also think about PPC for getting more benefit regarding your marketing strategy.

Focus on one way of promoting your business and when that succeeds start a second one. Most people plan too many things and end up doing nothing. While it is important to plan, execution is equally important.

I think you're scattered all over the place when it comes to traffic generation for your intended webhosting affiliate promotion. When you hatch so many different plans and avenues to drive traffic, you'll probably end up not doing anything, or leave things half-finished without truly following through.

If your goal is to get fast results, I think going the offline route will probably be better. Network with local business owners and regular individuals in your warm market that are looking to launch a website, and also post ads on Craigslist to set up free or low-cost websites. You cannot avoid talking to people when using this approach, but this will typically set you up for much higher conversions than regular online marketing where there is a lot more competition.

You need to know more about facebook opengraph...that's a great tool nowadays.

Procrastination is a killer! I think a lot of failures are due to the "want it now" syndrome, but you have to treat this like most hobbies/skills in that you will hardly notice a difference in results from one day to the next, especially when just starting out.... but if you take a reasonable period whether it's 30 days or 3 months and then look at your progress, you should be able to see reasonable results.
Challenge yourself to 30 days of action. then have a look at where you are. At least with a 30 day challenge, you can always see the end and get some sort of momentum going.
Good luck

Brian B

Pretty broad categories, no?

I think most of IM (and truly business in general) is in the execution, planning is important, but taking action means more.

Thanks everybody. I've gotten some valuable feedbacks and suggestions from you guys.
Sorry for the late reply . I missed the notifications

This is a very nice plan. I am sure implementing these will yield positive results.