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Normal vs. guru video

by Sam Smith
3 replies
Hey guys.

In doing a video for people that aren't yet on your list, what do you all think is the best approach? Has anyone tested any of the following stuff?

- A StomperNet style launch: entirely scripted, well produced slideshow with music + graphics on a slideshow.

- The normal unscripted or semi-scripted talking along side a slideshow?

- Entirely scripted talking to a camera.

- Unscripted talking to a camera.



The "guru" style seems to be higher professionalism to get you onto the list, then once you're there, semi-scripted to build trust? (Except StomperNet).

What do you think works better? I am sure a lot on this forum would like this particular advice.


P.S: While I am at it, if you're doing a slideshow do you include the little video of you talking through it? I'm tempted to fade it out whenever it obscures the slide, keep it in the rest?
#guru #normal #video
  • Profile picture of the author Tyrus Antas
    It really depends on your market and what they expect. You wouldn't want to do an amateur video if you're trying to sell financial software to institutional banks. An amateur "personal touch" style of video can work, but it works better if you plan for it the same way you'd plan if you were to write a salesletter: how are you going to demonstrate the product/service? How are you going to demonstrate social proof? Urgency? Value?

    You need to "plan" for that.

    Tyrus
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  • Profile picture of the author Preben Frenning
    Yeah, it really depends on your target market, and what the video is about.

    I really like the professionalism of the stompernet video's, but something else might work just as good for you, considering the many factors.

    Here's a few things I don't like with online video's, that you should try to avoid:

    - Much noise in the sound. - Try to do it in a quiet environment, and use a good mic with the right distance from your mouth (To avoid breathing, lol)
    - A badly planned script, resulting in many "Um"'s. - Just plan on what you're saying. If your doing a screencapture, make sure you have a script, or at least know what to say.
    - Annoying music. - Find the right kind of music if you're using any, and don't have it in the background when you talk.

    If you need more help, I think you will need to post what it's about, as well as who your audience is.

    I hope that helps,
    Preben
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  • Profile picture of the author Preben Frenning
    Yeah, Frank Kern is the master of video online!

    He's carismatic, funny, laid-back, as well as his video's are high resolution AND loads fast!
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