What is the purpose of an affiliate squeeze page? Why not target the affiliate link directly?

9 replies
The golden method talked about here usually involves the following:
- Choose a successful product in a hot niche.
- Write articles or create a landing page that link back to an affiliate link for that product.
- Make $$$ from the affiliate programme.

I've wondered though, why not target the affiliate link directly?

Why not just use Adwords or FB Ads to send traffic directly through your affiliate link?
#affiliate #directly #link #page #purpose #squeeze #target
  • Profile picture of the author Tom Addams
    You can. And it can work well.

    Having done this for a shade over 20 years now, though, I can tell you it's about EPC. The preselling you do on your landing page will (if you're good) increase how much you're earning per click.

    Tom
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  • Profile picture of the author Andy M
    It's a great way to start. You don't want to set up a squeeze page and auto responder before knowing if there are profits to be made. Once you have a profitable campaign you start collecting emails.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by J Gibson View Post

      why not target the affiliate link directly?
      Because doing that is like trying to run the bath by opening the taps fully, while paying for the water, but without remembering to put the plug in the hole first: you'd lose almost everything, almost immediately.

      Originally Posted by J Gibson View Post

      Why not just use Adwords or FB Ads to send traffic directly through your affiliate link?
      If it were profitable to do it that way, don't you think that all those ClickBank vendors would be doing it that way themselves, rather than than paying us affiliates all our 75% commissions just for sending the traffic?

      I'll give you a really short, simplified explanation: to earn significant money from affiliate marketing, you need to do three things ...

      1. Keep your potential customers returning to the sales page (because hardly anyone ever buys anthing much at their first visit to a sales page!);

      2. Make increasing sales (ideally at progressively higher prices) to the same "captive audience" who regularly rely on and trust your recommendations (in successful affiliate marketing, that's where most of the long-term income comes from);

      3. Establish the credibility and trust necessary to do both the above by earning's people respect as a provider of niche-related information.

      You'll immediately see, looking through those three "basic essentials", that wthout building lists of your prospective customers' email addresses and using email marketing of course you can't do any of the three.

      Originally Posted by Andy M View Post

      You don't want to set up a squeeze page and auto responder before knowing if there are profits to be made. Once you have a profitable campaign you start collecting emails.
      There's a problem with that "logic", Andy. Testing it without list-building won't tell you what you need to know. All you can find out by testing it without list-building is whether or not it works without list-building, not whether or not it works with list-building. They're two totally different things: you can't infer one from the other, and it's a mistake to try. There are products that don't convert at all without email marketing but convert hugely with it. There are also products that convert a little without email marketing and barely convert any better with it. You learn valid conclusions only about what you test and in the way that you test it.

      Originally Posted by J Gibson View Post

      What is the purpose of an affiliate squeeze page?
      Just reading through this one thread from yesterday will pretty quickly tell you what you need to know, I think: http://www.warriorforum.com/main-int...important.html

      Good luck. And be careful by whom you decide to be guided!


      .
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  • Profile picture of the author vikash_kumar
    Don't believe on any advice... Test it out yourself... What is Okay for you...!
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    • Profile picture of the author JavaMocha
      I've been reading here for a while and have been marketing for 3 years now. So anything I say is really a mix of the experience I've gained and what I've read from those I see to be experts in this industry. So, believe what you want to and I love to engage in a good debate. :-)

      Originally Posted by Get Rich Methods View Post

      You can. And it can work well.

      Having done this for a shade over 20 years now, though, I can tell you it's about EPC. The preselling you do on your landing page will (if you're good) increase how much you're earning per click.

      Tom
      Tom, do you direct traffic through paid methods to a landing page which sells the customer or has them sign up first? (Just a clarification to someone who wants to learn. :-) )

      Originally Posted by Andy M View Post

      It's a great way to start. You don't want to set up a squeeze page and auto responder before knowing if there are profits to be made. Once you have a profitable campaign you start collecting emails.
      In my opinion (after collecting a modest 1,500 or so emails), simply having subscribers is an excellent way to test any offer. While you don't need a squeeze page to sell a product and can make a profit without one, a better way seems to be having subscribers who you can test new product offers with.

      That way you know whether the product is profitable with a group of people you know are interested. Then you can create sales videos/letters, and improve your capture pages.

      Originally Posted by vikash_kumar View Post

      Don't believe on any advice... Test it out yourself... What is Okay for you...!
      Love this, vikash_kumar. Test everything.

      Originally Posted by J Gibson View Post

      The golden method talked about here usually involves the following:
      - Choose a successful product in a hot niche.
      - Write articles or create a landing page that link back to an affiliate link for that product.
      - Make $$$ from the affiliate programme.

      I've wondered though, why not target the affiliate link directly?

      Why not just use Adwords or FB Ads to send traffic directly through your affiliate link?
      I've always been taught that 90% of your potential customers will never buy the first time they see your offer and it takes 5-9 times for them to actually make the decision to buy.

      It might be good enough for you to just get 10% of your potential buyers. (So maybe 1-5% of your traffic depending on the offer, source, and customer.) But for me, I'd like to build some trust with those people and market to the 90%.

      My two cents.

      - Justin
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  • Profile picture of the author JavaMocha
    Thanks Alexa! (I'd hit the thank button but I'm not sure I have that privilege yet. :-\ )
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  • Profile picture of the author hardworker2013
    The purpose of a squeeze page is to capture emails so you can build an email list over time.
    With an email list you can promote your products over and over again. If you just send
    persons to your affiliate page they may or may not make a purchase and there contact
    is lost forever after they leave that page.
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  • Profile picture of the author Randall Magwood
    Originally Posted by J Gibson View Post

    The golden method talked about here usually involves the following:
    - Choose a successful product in a hot niche.
    - Write articles or create a landing page that link back to an affiliate link for that product.
    - Make $$$ from the affiliate programme.

    I've wondered though, why not target the affiliate link directly?

    Why not just use Adwords or FB Ads to send traffic directly through your affiliate link?
    You're logic sounds ideal. Bottom line is that an organized process that involves a squeeze page works better. Have you ever linked to an affiliate link of your's? What were the results of this vs leading folks to a squeeze page first?

    In my lifetime online... i've always made MUCH more with a squeeze page as opposed to direct linking (especially to an affiliate link). It's just more effective. Even if i was selling the PS4 console or Xbox One... i would still use the squeeze page model.

    There are about 5 other BIG reasons why you would want to use a squeeze page first... but i'm not expounding on those right now. You have get it in your mind first that the squeeze page route will be more profitable for you.
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  • Profile picture of the author onSubie
    Originally Posted by J Gibson View Post

    The golden method talked about here usually involves the following:
    - Choose a successful product in a hot niche.
    - Write articles or create a landing page that link back to an affiliate link for that product.
    - Make $$$ from the affiliate programme.
    Here is a better method:

    Choose an evergreen market with multiple products
    Create a squeeze page targeting that market
    Build a relationship with your followers in that market
    Recommend multiple products at varying price-points in the market
    Make bank

    A lot of new people pick a product and then try to figure out how to market that product in the niche it belongs to. That is fine but it is much easier to do if you have experience and can quickly sell to a market without a lot of work figuring out the market and a niche to use as a USP..

    Better to find a hungry market and build a presence and list in a niche in that market.


    Then you won't be asking questions like these seen all over the forum:

    I have a list of people from promoting Product X. What else can I sell them?

    I am trying to build a list for Product Y. What freebie should I offer?

    I am promoting Product Z. What should I talk about in my autoresponder series?
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