What is relationship?

7 replies
I heard in this forum people talk about building relationship with your list or with your fan.

It is really cool but I have absolutely no idea what it is and how to do it.

Is that like trust

So, why do you trust somebody?
#relationship
  • Profile picture of the author jamescanz
    Stolen from Google:

    Relationship: The way in which two or more concepts, objects, or people are connected, or the state of being connected.

    How do you do it?

    Well think about the friends you have and who you hang out with...

    How did you gain their trust?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by alertmakemoney4738 View Post

    Is that like trust
    Yes, very much so.

    Trust and respect.

    Originally Posted by alertmakemoney4738 View Post

    So, why do you trust somebody?
    What matters, really, is more "Why most people trust somebody", rather than "Why you trust somebody". But in general, people trust the recommendations of people recommending products/services to them because of how they feel about the person doing the recommending.

    In affiliate marketing, for example, the affiliates having the most success tend to be the ones whose subscribers trust and respect them most.

    That trust and respect can be built in various ways, of which "providing valuable information by email" is normally the first and foremost and most successful.

    If people expect and await (that's about "continuity") and eagerly open and pay attention to your emails, then they're overwhelmingly more likely to pay attention to your recommendations, too, when you occasionally recommend products/services to them. The basic concept is really no more complicated than that: you need to build a trust-based relationship with your subscribers.

    "The devil is in the detail", of course, and in reality some of the outcome depends on "having the right subscribers in the first place", too.

    Here are some posts/threads which contain more detail and specific suggestions on "exactly how you can try to build that relationship with the right subscribers" ...

    What are the essential things to know about list building?

    Lists: How Long to Presell - Averages

    Website or squeeze page

    Where to get reports to give away on opt in page?

    Autoresponders vs. Broadcasts

    Sick of Emails Not Being Opened?



    Note, too, that in successful affiliate marketing, most of the long-term income comes from promoting different products (ideally at increasing prices) to the same "captive audience". That's why you have to (i) have the audience "captive" (i.e. build an emailing list of people who want to hear from you), and (ii) never let them down (the idea is that everything they buy through your link further enhances the trust and respect they have for you, as "the recommender" of something that turned out to be very good, so that each subsequent sale becomes a little easier, in spite of the price typically being higher). Those "subsequent" sales are where the real money is. Again, the income inevitably depends on the "relationship".


    .
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    • Profile picture of the author convictie
      Originally Posted by Alexa Smith View Post

      Yes, very much so.

      Trust and respect.



      What matters, really, is more "Why most people trust somebody", rather than "Why you trust somebody". But in general, people trust the recommendations of people recommending products/services to them because of how they feel about the person doing the recommending.

      In affiliate marketing, for example, the affiliates having the most success tend to be the ones whose subscribers trust and respect them most.

      That trust and respect can be built in various ways, of which "providing valuable information by email" is normally the first and foremost and most successful.

      If people expect and await (that's about "continuity") and eagerly open and pay attention to your emails, then they're overwhelmingly more likely to pay attention to your recommendations, too, when you occasionally recommend products/services to them. The basic concept is really no more complicated than that: you need to build a trust-based relationship with your subscribers.

      "The devil is in the detail", of course, and in reality some of the outcome depends on "having the right subscribers in the first place", too.

      Here are some posts/threads which contain more detail and specific suggestions on "exactly how you can try to build that relationship with the right subscribers" ...

      What are the essential things to know about list building?

      Lists: How Long to Presell - Averages

      Website or squeeze page

      Where to get reports to give away on opt in page?

      Autoresponders vs. Broadcasts

      Sick of Emails Not Being Opened?



      Note, too, that in successful affiliate marketing, most of the long-term income comes from promoting different products (ideally at increasing prices) to the same "captive audience". That's why you have to (i) have the audience "captive" (i.e. build an emailing list of people who want to hear from you), and (ii) never let them down (the idea is that everything they buy through your link further enhances the trust and respect they have for you, as "the recommender" of something that turned out to be very good, so that each subsequent sale becomes a little easier, in spite of the price typically being higher). Those "subsequent" sales are where the real money is. Again, the income inevitably depends on the "relationship".


      .
      Great stuff as always Alexa, thanks!
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  • Profile picture of the author Triplescan
    Hello! To establish a relationship with your partners or fans or affiliates you need to be as sincere as possible with them. Openness and the desire to discuss with people and to share your ideas are some of the best tools that could help you gain their trust. Good luck!
    Signature
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  • Profile picture of the author aarthielumalai
    Let me try to explain with an analogy here.

    You sign up to two different lists.

    The first list owner redirects you to a sales page as soon as you sign up and tries to sell you something. At this stage, you haven't even gotten the free stuff you were promised, so you must be confused.

    Then, they do mail you the free Ebook they promised, but its filled with affiliate links to products and doesn't exactly teach you what was promised.

    From the next day, they start sending you promotion after promotion for one product or another. How fast would you unsubscribe from this person?

    Now, let's take the second list owner.

    Once you sign up, they take you to a thank you page where they actually thank you, and tell you that your free offer should have arrived in the mail by now (no confusion for you).

    The free offer they send (pdf or video or whatever) fulfills everything they promised in their landing page (or squeeze page) and is very useful. It does not have any unnecessary links or fluff. It's to the point, and is as good as a $10 paid product (or maybe more).

    Then, from the next day, they send you useful tips and tricks that are related to your niche. This could be in the form of videos, text E-mails or blog posts, but they are all very useful, and you start looking forward to their Emails because you know you are going to gain something from every one of them.

    Occasionally, they would link you to a relevant product (maybe theirs or a product they are an affiliate for). These products are always relevant, and actually help you achieve what you are trying to achieve. Would you not buy them, if you had the funds?

    Now compare the first and second list and tell me which person is building a relationship and which isn't.

    I tried both when I started out (not in IM, but in other niches) and I can tell you that the first way of doing things hardly brought me sales and I only wasted leads.
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  • Profile picture of the author discrat
    Originally Posted by alertmakemoney4738 View Post

    I heard in this forum people talk about building relationship with your list or with your fan.

    It is really cool but I have absolutely no idea what it is and how to do it.

    Is that like trust

    So, why do you trust somebody?
    Trusting somebody is earned over time. You have a List of Prospects you then need to start exhibiting signs that you are there to help them. Give then sound advice along with some free gifts and content.

    Do not always try to be selling them.

    Like I said gaining their Trust is something that takes time and effort.


    - Robert Andrew
    Signature

    Nothing to see here including a Sig so just move on :)

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  • Profile picture of the author Rory Singh
    Originally Posted by alertmakemoney4738 View Post

    I heard in this forum people talk about building relationship with your list or with your fan.

    It is really cool but I have absolutely no idea what it is and how to do it.

    Is that like trust

    So, why do you trust somebody?
    Building a relationship is something that happens over time. All business and money exchanges occur as a direct result of building relations with others.

    If you have a job rigth now, someone hired you because they 'liked' something about you.

    If you look at the business world, the businesses that offer great service, honesty and good prices usually have a line up of customers year round (even in the slow time).

    Internet Marketing is no different.

    People will do business with you (buy your stuff) if you have:

    1- Value: Product of Value

    2- Credibility: If they trust you or your product along with feeling comfortable making an online purchase. If you are new and haven't 'established' credibility yet, you should be using a system that is credible.

    3- Rapport: You can not get everyone to like, know and trust you no matter who you are or what you do. But people who are already like you, will. Be yourself & attract others just like you.

    Lastly...

    This goes back to highschool. Do you remember who hung out with you? Chances are your friends liked you for who you 'naturally' are.

    There are many people who are trying to 'overdo' the get people to like, know & trust me deal to make money.

    But get this....

    That is fake. And people see through it. Don't do that. Yes you are here to make money but do the best you can at any given moment in time while being yourself.

    You will do well just as long as you 'believe' in yourself, what you have to offer and what you are willing to do to help others.
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