My name is Errol, I am the head of marketing for an online software company that licenses trading tools to major brokers. We are in the forex industry. We want to find out more about remarketing or any way of monetising our website.
Our website gets about 25,000 unique users a month. But these are highly valuable visits simply because they have been referred to the website by 40 of the biggest Forex Brokers in the world who are our partners that we license our product to. So the users who visit our website are already qualified leads that trade real money with a broker.
We are looking to use this traffic to create another revenue stream. The thing is we cant use any adverts (banners etc ) on our website because our broker partners wouldn't approve.
So we were thinking about using remarketing - but not bringing them back to our website but advertising affiliates or something else to them.
So just to be clear - we are not looking for new leads, we are looking for a way to use our leads to bring in more revenue.
Can anyone help?