Food business - offline or online marketing?

For a locally based business like yours, very specific targeted marketing is the answer, regardless of whether you do it online or off.

I would concentrate on geo-based consumer marketing since your product is perishable and your business is built around local home delivery. You're not shipping too far out of area so that would suggest that many of the usual marketing tactics and approaches you will find here at the WF are not going to really be applicable to your marketing campaigns.

Certainly, both online and offline approaches can work. The more important consideration is how you go about targeting leads that want your service and are within your service area.

I would definitely approach farmer's markets and even local grocery stores about selling your organic goods. Local newspapers, health and fitness related businesses, and "nickle ads" type pulp shopping booklets may also prove profitable.

As with any new marketing source . . . test and track your results, refine your offer, then scale up when you have profitable campaigns.

Good luck in your business.

Steve