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What do the Most Successful Product Launches all Have in Common?

by nicolasmd2112
8 replies
Hey Warriors,

I'm thinking about releasing my own product in the future, but before i even contemplate how to do it, i want to know if there are any specific items all best-selling products have in common. The obvious answer is that they are all outstanding products, but i'm sure that there is far more to it than that. I'm talking about conversion boosters, videos, webinars, seo, etc. And who is to say that products who don't sell as well as the most popular ones are not as good in terms of quality? I'm just trying to wrap my head around why certain products dominate their markets. My first thought was because of branding, maybe creator recognition. What do you think?
#common #launches #product #successful
  • Profile picture of the author Jack Gordon
    Originally Posted by nicolasmd2112 View Post

    The obvious answer is that they are all outstanding products
    Why on earth would you think that?

    The most successful products are the ones that have the most persuasive campaign.

    Campaigns are made up of product info, testimonials, and a bunch of relatively unimportant bits and pieces (graphics, primarily). The best ones make you believe you desperately need or want what the seller is selling.

    I imagine there are people who have done the analysis you seek, but I doubt they will be in any mood to share their painstaking work with you.

    Your best bet is to find the biggest launches that look something like what you have in mind, and figure out how they did what they did on your own.
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    Fifteen Lessons I have learned over 15 years and six businesses (or, My 1000th-Post Manifesto)
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  • Profile picture of the author ForumGuru
    Banned
    An army of good affiliates and/or a number of super affiliates.

    Cheers

    -don
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  • Profile picture of the author TeKn1qu3z
    [DELETED]
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    • Profile picture of the author Steve B
      One thing they all had in common was market demand. If you don't offer something that a targeted audience of prospects wants badly . . . you are not going to sell much.

      Very few top-selling products create instant demand and desire for that thing . . . you are better off supplying the "answer" or solution to current demand that's already out there.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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  • Profile picture of the author aire
    1. Good Pitch/sales page & 2 . Super Affiliates .

    Thats all you need. No need to have the BEST product out there..
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  • Profile picture of the author James McAllister
    1. A demand for the product.
    2. A sales page that converts well.
    3. The ability to get the sales page in front of people with demand for the product. (Through an email list or affiliates)

    That's what goes into a successful launch. Now, if the product continues to sell for the long term, THAT will depend more on the quality of the product. If people make it clear your product sucks, you can certainly expect sales to drop.
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  • Profile picture of the author wfletch24
    Demand, Great sales copy, Authority of the creator, affiliate recruitment, Launching in a place people are already looking, High EPC's, great reviews/feedback, a well executed plan ahead of time (affiliate recruitment and building excitement before your launch.
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  • Profile picture of the author badut jenaka
    Good sales letter. That which makes people feel they need to buy the products.
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  • Profile picture of the author TakenAction
    Having a back-end
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    The best thing you can do is put yourself out there.

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