What is the best way to make money with a software?

8 replies
I am about to complete a MVP for a software. The purpose of the software is to teach kids to read.

I am looking for the most effective marketing strategy.

Any suggestions?
#make #money #software
  • Joe Ray,

    Establishing strategic partnerships with B2B organizations sounds good -- Develop a list of government, non-profit and for-profit organizations that specialize in providing educational programs for children in age brackets that match your ideal software user avatar. Next:

    Identify the decision makers in these organizations who are responsible for acquisitions of software products that are similar to yours. Gather relevant details like names, phone / mobile / telefax numbers, office email addresses, office mailing addresses, LinkedIn profile URLs, Twitter and Skype IDs, etc. Then:

    Extensively research on the current needs, problems and requirements of those organizations for their educational programs with member beneficiaries (for gov't and NPOs) and customers (for for-profit orgs) matching the ideal user of your software product. Next:

    Analyze the research data you gathered at this point so as to develop compelling custom proposals for each of those organizations. For example, you can give them a percentage of sales generated from their customers (for for-profit organizations) and member beneficiaries (for gov't and NPOs), and you can give gov't and NPOs exclusive discounts or so. Then:

    Send emails, LinkedIn InMails, Skype invites and Tweets to those decision makers. Introduce yourself. Briefly tell them about your interest in their developmental programs. Briefly inform them about your related expertise / passion / pedigree. Briefly tell them about your interest in possible collaboration oppurtunities with their organizations. Briefly introduce your ideas and software product. Ask them if they're interested in looking at your proposal. Tell them how to contact you -- Your main objective is to get a response, and not close the deal then and there. Next:

    Send out your proposals to those who positively respond to your introductory messages. Ask them the most convenient time for them to go on a phone call or Skype call with you, in order to discuss your proposal in detail. For those who don't respond after a significant number of business days (say 5 to 7 business days) -- Call them, tell them about your introductory messages, take it from there and try to make them ask you to send your proposal. Then:

    Try to close those deals, first with a trial agreement (for a few of their employees in relevant departments or a few customers or a few member beneficiaries to test your software product) that can be converted to a mutually beneficial contract with ongoing development (for updates and upgrades) and user support...
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    • Profile picture of the author Joe Ray
      Originally Posted by Marx Vergel Melencio View Post

      Joe Ray,

      Establishing strategic partnerships with B2B organizations sounds good -- Develop a list of government, non-profit and for-profit organizations that specialize in providing educational programs for children in age brackets that match your ideal software user avatar. Next:

      Identify the decision makers in these organizations who are responsible for acquisitions of software products that are similar to yours. Gather relevant details like names, phone / mobile / telefax numbers, office email addresses, office mailing addresses, LinkedIn profile URLs, Twitter and Skype IDs, etc. Then:

      Extensively research on the current needs, problems and requirements of those organizations for their educational programs with member beneficiaries (for gov't and NPOs) and customers (for for-profit orgs) matching the ideal user of your software product. Next:

      Analyze the research data you gathered at this point so as to develop compelling custom proposals for each of those organizations. For example, you can give them a percentage of sales generated from their customers (for for-profit organizations) and member beneficiaries (for gov't and NPOs), and you can give gov't and NPOs exclusive discounts or so. Then:

      Send emails, LinkedIn InMails, Skype invites and Tweets to those decision makers. Introduce yourself. Briefly tell them about your interest in their developmental programs. Briefly inform them about your related expertise / passion / pedigree. Briefly tell them about your interest in possible collaboration oppurtunities with their organizations. Briefly introduce your ideas and software product. Ask them if they're interested in looking at your proposal. Tell them how to contact you -- Your main objective is to get a response, and not close the deal then and there. Next:

      Send out your proposals to those who positively respond to your introductory messages. Ask them the most convenient time for them to go on a phone call or Skype call with you, in order to discuss your proposal in detail. For those who don't respond after a significant number of business days (say 5 to 7 business days) -- Call them, tell them about your introductory messages, take it from there and try to make them ask you to send your proposal. Then:

      Try to close those deals, first with a trial agreement (for a few of their employees in relevant departments or a few customers or a few member beneficiaries to test your software product) that can be converted to a mutually beneficial contract with ongoing development (for updates and upgrades) and user support...
      Marx Vergel Melencio,

      Thanks so much for this! This is a huge help! I really appreciate it.
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  • Profile picture of the author mazzuca
    I think you already got it. Marx write a lot for you. So,follow the techniques as Marx already described and we hope you will get a very good Audience.
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  • Profile picture of the author Mike Mendell
    I would contact people with lists in the education niche and broker a few JV deals. You will need some credibility though. Are you or your product well known in your niche?
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  • Profile picture of the author RyanLB
    That's pretty non specific, I would market it as an SaaS, they seem to be the hot commodity of the moment and provide a consistent return. There are tons of high quality blogs that can show you how to go about marketing an SaaS
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    • Profile picture of the author Joe Ray
      Originally Posted by RyanLB View Post

      That's pretty non specific, I would market it as an SaaS, they seem to be the hot commodity of the moment and provide a consistent return. There are tons of high quality blogs that can show you how to go about marketing an SaaS
      Yes, SaaS is of course one of the best options. It's easy to set up but the marketing is not so easy.

      Can you name a couple of those blogs you mentioned?
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  • Profile picture of the author Brent Stangel
    Can you name a couple of those blogs you mentioned?
    marketing an SaaS
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    • Profile picture of the author Joe Ray
      Originally Posted by Brent Stangel View Post

      Thanks, I didn't realize you can just type in a term like that in Google and get a bunch of results relating to "marketing an SaaS". This is amazing! Thanks for teaching me a neat trick like that. This is really useful.
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