Seeking Internet Marketing and Promotions Partner

I'm working on my business plan for a physical product. Being a one man shop, I know that I will not be able to both create a consistently high quality product and put in the necessary time to take advantage of online opportunities. I'm thinking of a few ancillary niche websites that could provide affiliate and advertising income opportunities. I believe these niches are very underserved at this time. I would pay for hosting, help with web design (probably wordpress) create content in the form of videos, photos and text. Some additional content would need to be created and/or solicited from other sources.

The way I see this working is the partner and I would split the revenue from the ancillary site 50/50. Plus a commission through an affiliate program for purchases linked from those sites. It will all be very transparent.

Back in the day I used to very involved in Internet Marketing, but I haven't kept up with best practices and tools. Frankly, I just don't have the interest in spending time in that area. So the person I would partner with would need to be experienced and self directed. We would have to agree on a strict no Spam policy however.

So what do you think of this idea? If you think it's stupid just say so - it's ok - that's why came here. Is there something you think would make the idea work better? Are there problems and concerns that I haven't thought of? (I don't know what I don't know)

I'm months away from launch at least. This is just at the very early formative stage. I appreciate any and all feedback - even if you think I'm an idiot for thinking of such a thing.

Thank you in advance for your feedback

Bob