15 replies
Hi all, have just registered the domain for an exciting new project I'm starting. Figuring the best advice I've received is get started regardless of how much you have in place....(don't get bogged down in the detail etc.) so I've got sooo much to learn after 8 years outside of the corporate marketing space and NO time in the IM space.

My question relates to a blog vs sales funnel page - I read that you should not direct traffic to a blog but to an opt in page so I can build a list via capturing peoples addys. At which point does the blog come into play then...or am I confusing a message?

My Blog will fuel sales, so I need people on the blog, but the above snippet confuses me sometimes, perhaps it's irrelevant advice if I don't just plan to sell/give away product after product.
#advice #blog
  • Profile picture of the author 8485marketing
    Your blog should be your authority 'face' for your business and your place to deliver value to your audience. I always say to people that you should only use a blog if you plan to use it for traffic and then you should focus heavily on building a solid following on your blog. An optin page should be for a specific call to action where you require your visitors to complete a specific action (opting in) your blog can do the same on a particular post and your blog can capture leads in a less forceful way.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by Steve Hacks View Post

    I read that you should not direct traffic to a blog
    I'm really glad I didn't read that, anywhere, before I started.

    Originally Posted by Steve Hacks View Post

    but to an opt in page so I can build a list via capturing peoples addys.
    That part's right. But your opt-in page can also be the home-page of a blog, hello?

    http://www.warriorforum.com/main-int...ml#post9319964


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    • Profile picture of the author katherineolga
      Originally Posted by Alexa Smith View Post


      That part's right. But your opt-in page can also be the home-page of a blog, hello?
      I think I may try that! That's a great idea. :-)
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      • Profile picture of the author Michael Shook
        The code that creates your optin form can be placed anywhere on your site. I put one my my home page and on each blog post I create. Most of the time I use pages for sales pages so I don't put them there.

        There is nothing sacred about a landing page, or an optin page, they are just webpage and you can edit them how you wish.
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      • Profile picture of the author Alexa Smith
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        Originally Posted by katherineolga View Post

        I think I may try that! That's a great idea. :-)
        Sometimes ... maybe sometimes not(?).

        I've split-tested it - a lot - against squeeze pages.

        The opt-in on the home page of a blog always builds me a smaller list which monetizes better. Basically, I consistently make more money over a 6-month period by opting in 15% of the visitors to a content-rich little site than I do by opting in 45% of the (same) visitors to a squeeze page. More here, if you want it: http://www.warriorforum.com/main-int...ml#post7939758


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  • Profile picture of the author Monkmoney
    Whats a good way to.incorporate an opt in on the home page of a website..like a ad somewhere?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Monkmoney View Post

      Whats a good way to.incorporate an opt in on the home page of a website..like a ad somewhere?
      It depends a bit on your "general site design".

      I make most of my sites with blogging software (not WordPress), though they don't look like blogs (they don't have dated posts, and categories, and all the usual bloggy stuff).

      There's a "sidebar". So I put the opt-in box in the sidebar, at the top (i.e. it appears on every page), and just on the home page I have a big, bold, prominent incentivization of the opt-in right next to it (top center, on the home page, like a "fixed position first post". Nobody can land on the site without seeing that, and I have a paragraph of "squeeze-page-type wording" there, promoting the benefits of the freebie I give in exchange for the opt-in. That paragraph is the only "salesy" thing on my websites.). But it's very clear to visitors that it isn't a squeeze page: it's a content-rich little site. And I want them to see that there's "real content" there, on the site and even on the home page itself, before/while they opt in, not after.

      Niche content. Not product content. They don't see products. And that matters.

      The "price" I pay for that is that fewer people opt in than is true for a squeeze page. But the advantage I get is that they're different people, and the smaller list monetizes much better, because they're people who like "content", and people who like "content" are more responsive to "email content" as well. Their open-rates and attention-rates and click-through-rates are significantly higher, and they buy more.

      Having split-tested this four times, in four different niches, over a 6-month period each time, my conclusion is that for me the people who will become the best customers are (largely) the people who won't opt in to a squeeze page.

      The mistake to avoid, here, is the easy assumption that "the biggest list you can build from the traffic" and "the most monetizable list you can build from the traffic" are going to be the same thing. They're usually not, and there are reasons for that. If you're going to be doing email marketing, you need people who are willing to read.


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  • Profile picture of the author ryanbiddulph
    Hi Steve,

    Congrats on your new blog! Think of your blog as content central; it's one stop shopping for prospects and readers. Post all of your helpful, free thorough content here, then advertise it by commenting on authority blogs from within your niche - linking back in through the URL field - and also by contributing here on Warrior.

    Blogs separate you from the crowd. For example; if me and 1,000 other folks in the digital nomad niche are covering similar topics, I may or may not stand out a bit with my 7,000 word, in-depth, entertaining weekly blog posts. May, or may not

    Happy Blogging!!

    Ryan
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  • Profile picture of the author Steve Hacks
    Ok that helps a bit, I suspected this might be the case but that leads me to the crux of my post. My Blog will be content rich and covering a WIDE spectrum of activity, what I want is to be able to capture people's email addresses as I build up the site and my list. Perhaps I've partially answered my own question tho, with a wide spectrum, in order for a targetted list, I need to break it down a bit more so that people are in the right list for the right product when I choose to put it out there.

    Thanks for all the help.
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    • Profile picture of the author Andre Slater
      The whole purpose of a squeeze page is to collect information like name & email or just email from people aka (leads)

      You can collect this from capture page or your blog. You can use plugins to do this for you in a side widget or right on your blog if you want. So you can get the same result with your blog that you can do with your capture page.

      It also depends on how your marketing and what your blog is about... This all determines where you send people.

      Example

      Let's say you have an all video blog. You do a YT video and at the end you say "for more videos like this check out your blog site" that fits... You wouldn't send them to a squeeze page...

      vs

      If you have a book that teaches people how to blog. You do a YT video and you say "go here to download this book" then they go to your capture page that makes sense.... You wouldn't send them to your video blog directly...

      but you can send people to your blog after they opt-in on your squeeze page.

      just test...
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      • Profile picture of the author Steve Hacks
        Originally Posted by Andre Slater View Post

        Example

        Let's say you have an all video blog. You do a YT video and at the end you say "for more videos like this check out your blog site" that fits... You wouldn't send them to a squeeze page...

        vs

        If you have a book that teaches people how to blog. You do a YT video and you say "go here to download this book" then they go to your capture page that makes sense.... You wouldn't send them to your video blog directly...

        but you can send people to your blog after they opt-in on your squeeze page.

        just test...
        OK Andre, that's cool, so in your first example, dude likes my video, comes to my blog reads a couple of posts and leaves.....am I relying on him to opt in via a side widget so that he knows a month down the line that I just produced a product for him? That's the way I see it.....ideally I guess I'd have his email without him having to opt in on the blog page....but that goes back to the other helpful advice above about quality over quantity with your list.
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        • Profile picture of the author Andre Slater
          Originally Posted by Steve Hacks View Post

          OK Andre, that's cool, so in your first example, dude likes my video, comes to my blog reads a couple of posts and leaves.....am I relying on him to opt in via a side widget so that he knows a month down the line that I just produced a product for him? That's the way I see it.....ideally I guess I'd have his email without him having to opt in on the blog page....but that goes back to the other helpful advice above about quality over quantity with your list.
          You say they will read a couple of post and leave... Either way people will leave and most people don't buy immediately when they get to your blog or your squeeze page.

          It's all about content and getting people to know like and trust you... If your blog sucks and doesn't create value people won't give you their info anyway.

          If your product sucks and doesn't give value people won't buy it or refund it anyway.

          Stop focusing on getting opt-ins and more on giving value...

          A blog should be something your passionate about and a topic you like, so that way your just blogging and giving your all to it and people will come and people will join you.

          You must be blogging about a topic you don't care about if your worried they won't stay or give you their info
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  • Profile picture of the author Steve Hacks
    No Andre, I guess I'm not being clear....I'm a total noob to Blogging, not so much the concept, but the monetising of it.
    All it is is, if someobody (lets call him Mr Prospect) comes across my blog tomorrow and likes it, spends some time on it etc. etc. I would expect them to get on with life and leave the site...obviously.
    What I don't get is, when I launch a product say in February, how do I Mr Prospect from a month back to view/buy that product if he's come across my blog as straight web traffic instead of a mailer.....am I correct in my assumption that Mr Prospect needs to like my blog so much he clicks on the separate opt in widget and gives me his email address to be updated when I post new material to my blog?

    Am I missing any other way to get people BACK to your blog a month or so down the line.

    Don't get me wrong I know I need good content and I plan to update the blog with something every day....but I am fuzzy on the nuts and bolts of maintaining a blog readership to a mass audience.
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  • Profile picture of the author salondemaria
    You could probably get more emails through a regular sales/squeeze page, but I prefer to send people to a blog where I would include an opt-in form on a sidebar and at the bottom of every blog post.

    Your blog is a way to build up your authority and show people you are an "expert" in your niche. If they really like your articles, they WILL sign up, or at least follow you on social media - so don't forget to create buttons on your blog for those social sites too.

    I can't tell you how many times I've gone to a squeeze page and wondered who this person is that is trying to sell me this product. I like to read more about them, especially if they're trying to sell me a $1,500 coaching program.
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  • Profile picture of the author Steve Hacks
    That's cool Salon, what I expected having worked it all through. I've got the Blog up and running today and posted my first article, plus created a youtube channel and a couple of vids that will boost my relationship with my readers as and when they get posted. Aiming for an update a day across my facebook group and blog so gonna be busy busy. I'm not going to put any product on there until my readers 'get' me and what I'm about so should be cool, Again, targetting quality visitors who really want to hear from me,
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