How can I monetize all my traffic?

23 replies
Hi guys, I'm new to the site and am certainly happy to be here. I am in car sales and specifically subprime (challenged credit) at this point. I wrote a 22 page ebook that helps educates buyers with less than perfect credit and gives them awesome info that will save them thousands! I'm using youtube videos to drive traffic to my squeeze page for the ebook giveaway. Then they get put on a drip campaign.

Based off search results this space is wide open and I believe I can get to the point where hundreds, if not thousands of people are downloading this book monthly. I can only service clients in New Jersey and I think this will definitely drive business to me but I'd like to find a way to monetize the national traffic as I build that list. I was thinking of charging .99 for the book if you are not in New Jersey or having a national referral network which would take a lot more work. I'm open to any ideas and I appreciate the time.

DR
#monetize #traffic
  • Profile picture of the author Michael Shook
    Originally Posted by DRDrummond View Post

    Hi guys, I'm new to the site and am certainly happy to be here. I am in car sales and specifically subprime (challenged credit) at this point. I wrote a 22 page ebook that helps educates buyers with less than perfect credit and gives them awesome info that will save them thousands! I'm using youtube videos to drive traffic to my squeeze page for the ebook giveaway. Then they get put on a drip campaign.

    Based off search results this space is wide open and I believe I can get to the point where hundreds, if not thousands of people are downloading this book monthly. I can only service clients in New Jersey and I think this will definitely drive business to me but I'd like to find a way to monetize the national traffic as I build that list. I was thinking of charging .99 for the book if you are not in New Jersey or having a national referral network which would take a lot more work. I'm open to any ideas and I appreciate the time.

    DR
    Try putting in into kindling on Amazon, big market, you can lots of people and you don't need the hassle of setting up a sales system. A 22 page book is kind of short for Kindling, but depending on your competition, you might be the only person there with this product.

    Then send the link to buy the book to people who are not in New Jersey
    Signature


    {{ DiscussionBoard.errors[9838840].message }}
    • Profile picture of the author DRDrummond
      That's a great idea Michael. I can add a few more pages of content to the book, especially if it's for people who are not buying from me. I can probably get it up to 35 pages if I sat down but it is incredible info from someone who's been in the car business for almost a decade...insider tips. My initial goal was a giveaway to drive local traffic. Do you think if I sold the book for $2.99 and said something like "if this book doesn't save you at least 1000 times what you pay for it, send it back" I checked out what's available on kindle in this space and it's really not much at all. The same with youtube, very under served. I just don't want to deter people in New Jersey who would normally get the book if it was free. Any way I can giveaway locally and charge for the rest? That would be ideal. Thanks again Michael for getting my wheels turning. Lol
      {{ DiscussionBoard.errors[9838992].message }}
  • Profile picture of the author Edson Buchanan
    I would use Lulu to add your product to several eBook stores like Amazon, Barnes and Noble, and Ingram. This would be a quick way to get your book out there to viewers.
    {{ DiscussionBoard.errors[9839034].message }}
    • Profile picture of the author DRDrummond
      [QUOTE=Edson Buchanan;9839034]I would use Lulu to add your product to several eBook stores like Amazon, Barnes and Noble, and Ingram. This would be a quick way to get your book out there to viewers.

      Ok so let's say I go that route, what is the ideal outcome. To sell the book for $2.99 and sell a lot of them?

      quinng123...my squeeze page is not a blog. I'm doing video marketing through youtube and will be giving away valuable information by video and directing them to download my ebook for the insider secrets. My goal is to drive local traffic to my dealerships. Anybody local(NJ) who buys a car from me is probably worth at least $500 but my goal is to monetize national traffic. I kind of went off on a tangent but I'm new to this.... Just want you to have some background on what I do

      Long story short...
      Do I giveaway the book, get thousands of downloads and pitch an affiliate program like credit repair or something
      Or
      Charge 2.99 for the book, get less downloads but make a few bucks selling it. Maybe I can get to the point where 1000 people per month are downloading it? Everyone can dream right lol.
      {{ DiscussionBoard.errors[9839232].message }}
      • Profile picture of the author Michael Shook
        [quote=DRDrummond;9839232]
        Originally Posted by Edson Buchanan View Post

        I would use Lulu to add your product to several eBook stores like Amazon, Barnes and Noble, and Ingram. This would be a quick way to get your book out there to viewers.

        Ok so let's say I go that route, what is the ideal outcome. To sell the book for $2.99 and sell a lot of them?

        quinng123...my squeeze page is not a blog. I'm doing video marketing through youtube and will be giving away valuable information by video and directing them to download my ebook for the insider secrets. My goal is to drive local traffic to my dealerships. Anybody local(NJ) who buys a car from me is probably worth at least $500 but my goal is to monetize national traffic. I kind of went off on a tangent but I'm new to this.... Just want you to have some background on what I do

        Long story short...
        Do I giveaway the book, get thousands of downloads and pitch an affiliate program like credit repair or something
        Or
        Charge 2.99 for the book, get less downloads but make a few bucks selling it. Maybe I can get to the point where 1000 people per month are downloading it? Everyone can dream right lol.
        If you are going to dream , why not dream big?
        Signature


        {{ DiscussionBoard.errors[9839234].message }}
        • Profile picture of the author DRDrummond
          [quote=Michael Shook;9839234]
          Originally Posted by DRDrummond View Post


          If you are going to dream , why not dream big?
          That's exactly what I'm trying to do lol. With this I really want to be practical, this IM world is something I never thought about and writing the book was really meant to drive local traffic to my dealership. A guy that found me online from cross country called me to tell me how incredible the content was. This got me thinking of if there was a way I could promote this book and benefit from national traffic even though I can't possibly sell them a car.
          {{ DiscussionBoard.errors[9839255].message }}
  • Profile picture of the author quinng123
    Is your squeeze page a blog ? If so the "car credit" niche in google adsense with a CPC ranging from 5-10 is highly profitable and you can get paid $1-3 by the click as opposed per sale! . Additionally you can sell ad spaces from a place like buysellads or simply promote a similar product from clickbank or amazon.
    {{ DiscussionBoard.errors[9839167].message }}
    • Profile picture of the author DRDrummond
      [QUOTE=quinng123;9839167]Is your squeeze page a blog ? If so the "car credit" niche in google adsense with a CPC ranging from 5-10 is highly profitable and you can get paid $1-3 by the click as opposed per sale!

      Thanks Quinng, so if I go this route my site would have banners and I would hope people click it? Wouldn't I have to drive a lot more traffic to make that profitable? I'm just thinking if I give away a video series and charge $2.99 for the book, if I can get 1000 people per month to download it, I'd probably make an extra $2000 per month. Could I charge them for the book and still upsell them to an affiliate program? I don't want to feel like I'm asking for too much, don't want to be greedy, just maximize my profit for the value I'm providing.
      {{ DiscussionBoard.errors[9839241].message }}
      • Profile picture of the author quinng123
        [quote=DRDrummond;9839241]
        Originally Posted by quinng123 View Post

        Is your squeeze page a blog ? If so the "car credit" niche in google adsense with a CPC ranging from 5-10 is highly profitable and you can get paid $1-3 by the click as opposed per sale!

        Thanks Quinng, so if I go this route my site would have banners and I would hope people click it? Wouldn't I have to drive a lot more traffic to make that profitable? I'm just thinking if I give away a video series and charge $2.99 for the book, if I can get 1000 people per month to download it, I'd probably make an extra $2000 per month. Could I charge them for the book and still upsell them to an affiliate program? I don't want to feel like I'm asking for too much, don't want to be greedy, just maximize my profit for the value I'm providing.

        Google Adsense is one of the most profitable and easiest ways to generate income online, however the rates vary greatly by niche so some will make more others less.

        You just happen to be in a highly profitable niche , the credit niche, so one click for you is generally equivalent to a sale. Even for low cost products, $2.99, the conversion rates generally will be in the best case scenario 1/150- 1/200. In that case you will need around 10,000 unique visitors coming in on a daily basis. If you have that many people coming to a google adsense monetized blog in the credit niche you could easily be making at the minimum $150-300 daily

        For google adsense to be optimized however the visitors must be sent to blog or site that is more informative as opposed to about selling them products, otherwise they will be less likely to click the ads if you already solving the problem for them.

        Also I rechecked and the CPC in the credit niche can go as high as $30 .
        {{ DiscussionBoard.errors[9839377].message }}
        • Profile picture of the author DRDrummond
          [quote=quinng123;9839377]
          Originally Posted by DRDrummond View Post



          Google Adsense is one of the most profitable and easiest ways to generate income online, however the rates vary greatly by niche so some will make more others less.

          You just happen to be in a highly profitable niche , the credit niche, so one click for you is generally equivalent to a sale. Even for low cost products, $2.99, the conversion rates generally will be in the best case scenario 1/150- 1/200. In that case you will need around 10,000 unique visitors coming in on a daily basis. If you have that many people coming to a google adsense monetized blog in the credit niche you could easily be making at the minimum $150-300 daily

          For google adsense to be optimized however the visitors must be sent to blog or site that is more informative as opposed to about selling them products, otherwise they will be less likely to click the ads if you already solving the problem for them.

          Also I rechecked and the CPC in the credit niche can go as high as $30 .
          So my wheels are now turning in a different direction thanks to your input. I was just focused on selling cars but I see that there are a lot of sites in the car niche that have affiliate programs from lenders to third party shopping sites. I can definitely make high quality video content and optimize it but it's honestly easier for me to make videos vs writing daily or weekly blog posts. I was thinking of having a video blog, giving away free ebooks (Bad credit and insider secrets) and marketing affiliate links through a drip campaign. Do you think targeting Adsense would be more lucrative as I'm not too familiar with PPC but would learn if it would prove to be a better strategy. I'm certainly excited as I see a way to make another stream of income that I NEVER thought about. Thanks
          {{ DiscussionBoard.errors[9859376].message }}
          • Profile picture of the author Michael Shook
            [quote=DRDrummond;9859376]
            Originally Posted by quinng123 View Post


            So my wheels are now turning in a different direction thanks to your input. I was just focused on selling cars but I see that there are a lot of sites in the car niche that have affiliate programs from lenders to third party shopping sites. I can definitely make high quality video content and optimize it but it's honestly easier for me to make videos vs writing daily or weekly blog posts. I was thinking of having a video blog, giving away free ebooks (Bad credit and insider secrets) and marketing affiliate links through a drip campaign. Do you think targeting Adsense would be more lucrative as I'm not too familiar with PPC but would learn if it would prove to be a better strategy. I'm certainly excited as I see a way to make another stream of income that I NEVER thought about. Thanks
            There's nothing that says you can't try adsense out and see if it converts for you. The CPC is not what you are going to make from those clicks. That percentage formula is based on Google/s algorithm and you will get a portion of it. Not to say you can't make money form that. i have had bad credit adsense sites and they have made quite good money for sure.

            There is also no reason why you can't use an email marketing campaign and send links to an adsense page. Its hard to tell what is going to be the best because so often people in a bad credit situation are looking for an answer RIGHT NOW, and this gives them pause to enter their email address. OTOH adsense ads in this market use screaming headline to get people to click right away.

            The other thing is, that if you have only a video blog, you will need to add written content to it in order to get your ads to show. First the ads will show based on your title tag and URL, but after that, you will need written content to keep the ads showing.
            Signature


            {{ DiscussionBoard.errors[9859505].message }}
            • DR,

              Originally Posted by DRDrummond View Post

              Do I giveaway the book, get thousands of downloads and pitch an affiliate program like credit repair or something
              Or
              Charge 2.99 for the book, get less downloads but make a few bucks selling it.
              If your site is in WordPress, then I think you can entice NJ users to opt into your mailing list A to get your book's full version, entice non-NJ users to opt into your mailing list B to get your book's shorter version, send non-promotional and promotional emails that are relevant to your NJ subscribers, and send non-promotional and promotional emails (including a pitch for your book's full version for $X) to non-NJ users...

              How?

              you can perhaps use free plugins like this one among many others, and an autoresponder like AWeber, in order to do the things above; and

              Since I think you asked for monetization ideas in general -- I'm sure you've already signed up as a Youtube partner, in order to generate ad revenues from your videos in Youtube (as well as from your Youtube video embeds in your site)?

              You could also sign up as a Dailymotion official and upload your videos there, so Dailymotion publishers can embed your videos in their own sites (they earn from ad revenues, you also earn from ad revenues, and you get wider exposure)...

              Another thing is to geo-sort non-NJ viewers and subscribers further into specific states (mailing list B for state X, mailing list C for state Y and so on), so you can offer to these subscribers more relevant affiliate products from local businesses within each state; and

              How about setting up ad banner rotators for relevant affiliate products from local businesses, which are also geo-sorted, in order to display more relevant products to each viewer? This could give you better conversions, and higher revenues than Adsense income, but -- Of course, test out and track which of these monetization tactics work best...
              Signature

              Watch My Current R&D Project in Action: Wearable 3D Perception Device for the Blind
              • Please Support My Project at PATREON

              {{ DiscussionBoard.errors[9859661].message }}
              • Profile picture of the author DRDrummond
                Originally Posted by Marx Vergel Melencio View Post

                DR,



                If your site is in WordPress, then I think you can entice NJ users to opt into your mailing list A to get your book's full version, entice non-NJ users to opt into your mailing list B to get your book's shorter version, send non-promotional and promotional emails that are relevant to your NJ subscribers, and send non-promotional and promotional emails (including a pitch for your book's full version for ) to non-NJ users...

                How?

                you can perhaps use free plugins like this one among many others, and an autoresponder like AWeber, in order to do the things above; and

                Since I think you asked for monetization ideas in general -- I'm sure you've already signed up as a Youtube partner, in order to generate ad revenues from your videos in Youtube (as well as from your Youtube video embeds in your site)?

                You could also sign up as a Dailymotion official and upload your videos there, so Dailymotion publishers can embed your videos in their own sites (they earn from ad revenues, you also earn from ad revenues, and you get wider exposure)...

                Another thing is to geo-sort non-NJ viewers and subscribers further into specific states (mailing list B for state X, mailing list C for state Y and so on), so you can offer to these subscribers more relevant affiliate products from local businesses within each state; and

                How about setting up ad banner rotators for relevant affiliate products from local businesses, which are also geo-sorted, in order to display more relevant products to each viewer? This could give you better conversions, and higher revenues than Adsense income, but -- Of course, test out and track which of these monetization tactics work best...
                Geo sorting for my wordpress site, I had no idea I could even do that and that would certainly be the best way. Locally, I'm okay giving away the book because I at least have a chance to see some of these people. I would line them up with one of the five banks I work with when I meet with them. I wouldn't even want to pitch them on any affiliate products because I can monetize this business much more effectively at my dealership.

                Now for out of state visitors, selling the book could be an incredible opportunity. And one of the biggest secrets of all would be to get their own financing. I would then direct them to my affiliate link with one of the bad credit loan companies, which usually really does give them the best rate and terms. Most people do not know this. So the value would be huge. The only problem I'm seeing is that I plan to drive most of my traffic from Youtube and Facebook for the free book. Viewers from out of state and instate will see the same video and click on the same link for the book. Is there a way to have people click on the same link and go to different places?

                Guys I appreciate this and am blown away by the willingness to share wisdom on this forum. Thank you in advance.
                {{ DiscussionBoard.errors[9861586].message }}
                • DR,

                  Originally Posted by DRDrummond View Post

                  The only problem I'm seeing is that I plan to drive most of my traffic from Youtube and Facebook for the free book. Viewers from out of state and instate will see the same video and click on the same link for the book. Is there a way to have people click on the same link and go to different places?
                  Yes. The WordPress plugin that I mentioned in my post above, among other geo-content targeting WP plugins, can do that for you. Here's how you can set it up:

                  NJ viewer sees your video and clicks your link. NJ viewer lands on a page in your site with geo-targeted content -- This page will display your opt-in copy for your free book X (full version). When NJ viewr enters his or her email to grab your book X, NJ viewer is added to your mailing list A (dedicated to NJ viewers) -- TIP: You can even place an NJ phone number with voicemail in your "Thank You" page and / or "Thank You" email for mailing list A subscribers, in order to book you for consulting sessions if that could drive more business your way (and if that's what you want). Phone.Com and other hosted PBX providers charge around $9 /month for a hosted PBX solution with an NJ (or any state) phone number that has statewide unlimited inbound and outbound calling minutes, among other features like call forwarding to any US landline and mobile number or to a softphone that's installed in your computer and / or mobile (to your inhouse team's trunkline numbers, for example), IVR menus that you can customize so as to sound more professional, call recording, etc....

                  CA viewer sees the same video and clicks the same link. CA viewer lands on the same page that instead displays your opt-in offer for book Y (shorter version for non-NJ viewrs). CA viewer enters his or her email to get your book Y. CA viewer is added to your mailing list B (dedicated to CA subscribers). You can do this for all states that your WordPress plugin supports for geo-content targeting. With AWeber, you can set up mailing lists for each state that you want. For each mailing list, you can set any URL and content for your "Thank You" page and / or any content for your "Thank You" email...

                  Regarding how to monetize non-NJ subscribers -- Aside from offering your book at $20 and above (I think you could offer a much higher price to non-NJ subscribers, especially since your book Y could compel them to pay for the rest of your content):

                  Would it be possible (would you want to do this, depending on projected revenues this could create for you) to charge them for processing services (initial documents and so on)? i.e. Your inhouse team processes their applications for a fee and forwards their applications to a partner business in their state, which will continue processing their applications -- Could such processing services create significant revenues for you (of course in relation to overheads and how difficult it'd be to implement this)? Would local businesses (where you forward applications to) be willing to give you significant commissions for leads and approved customers (again in relation to your fiscal and non-fiscal overheads)? NOTE: I'm not sure if these are possible monetization oppurtunities in your specific case and state / country. I'm based in Manila and have been living here since birth...
                  Signature

                  Watch My Current R&D Project in Action: Wearable 3D Perception Device for the Blind
                  • Please Support My Project at PATREON

                  {{ DiscussionBoard.errors[9862336].message }}
                  • Profile picture of the author DRDrummond
                    Originally Posted by Marx Vergel Melencio View Post

                    DR,



                    Yes. The WordPress plugin that I mentioned in my post above, among other geo-content targeting WP plugins, can do that for you. Here's how you can set it up:

                    NJ viewer sees your video and clicks your link. NJ viewer lands on a page in your site with geo-targeted content -- This page will display your opt-in copy for your free book X (full version). When NJ viewr enters his or her email to grab your book X, NJ viewer is added to your mailing list A (dedicated to NJ viewers) -- TIP: You can even place an NJ phone number with voicemail in your "Thank You" page and / or "Thank You" email for mailing list A subscribers, in order to book you for consulting sessions if that could drive more business your way (and if that's what you want). Phone.Com and other hosted PBX providers charge around $9 /month for a hosted PBX solution with an NJ (or any state) phone number that has statewide unlimited inbound and outbound calling minutes, among other features like call forwarding to any US landline and mobile number or to a softphone that's installed in your computer and / or mobile (to your inhouse team's trunkline numbers, for example), IVR menus that you can customize so as to sound more professional, call recording, etc....

                    CA viewer sees the same video and clicks the same link. CA viewer lands on the same page that instead displays your opt-in offer for book Y (shorter version for non-NJ viewrs). CA viewer enters his or her email to get your book Y. CA viewer is added to your mailing list B (dedicated to CA subscribers). You can do this for all states that your WordPress plugin supports for geo-content targeting. With AWeber, you can set up mailing lists for each state that you want. For each mailing list, you can set any URL and content for your "Thank You" page and / or any content for your "Thank You" email...

                    Regarding how to monetize non-NJ subscribers -- Aside from offering your book at $20 and above (I think you could offer a much higher price to non-NJ subscribers, especially since your book Y could compel them to pay for the rest of your content):

                    Would it be possible (would you want to do this, depending on projected revenues this could create for you) to charge them for processing services (initial documents and so on)? i.e. Your inhouse team processes their applications for a fee and forwards their applications to a partner business in their state, which will continue processing their applications -- Could such processing services create significant revenues for you (of course in relation to overheads and how difficult it'd be to implement this)? Would local businesses (where you forward applications to) be willing to give you significant commissions for leads and approved customers (again in relation to your fiscal and non-fiscal overheads)? NOTE: I'm not sure if these are possible monetization oppurtunities in your specific case and state / country. I'm based in Manila and have been living here since birth...
                    Jesus bro you are a genius...I didn't even know that was possible, but that's definitely the way I will go concerning the geo-targeting.

                    As far as the monetizing, I don't have the capability to process the deals for an underwriting standpoint. My only options right now are to get the lead,

                    1. Market the higher price for the book ($20 or higher) and use the affiliate service for the loan ($5) This would be the easiest

                    2. Market the book as free and build relationships with dealers around the country to drive leads to them. This is definitely an operation that requires more work and the building of a lot of infrastructure.

                    Long term plan: I haven't mentioned this yet but it is a part of my overall long term monetizing strategy. I am building a brokerage for car buying that I plan to take nationwide and the number one thing I will need to move into any area will be established clientele. At that point (within 2-3 years) I will be undercutting dealers prices and getting average customers fleet pricing so the demand will be high. I charge the dealers for my services and my customers get cars way below they ever could. At that point every customer becomes worth at least $500 nationwide and hopefully by that point I will have tens of thousands of people on my list from the free books I will giveaway. I am also building an automotive website that will allow them to shop from home in a way that doesn't exist right now. Every one shopping for a new or used car will visit this site and I plan to sell ad space to the automobile manufactures on this site. This will be on the level (traffic wise) as an autotrader or KBB. At that point, the investment in giving away the books become all worth it because to launch both these businesses with an email list of 50,000 or so would be huge! So if I can get $25-$30 per conversion on the way to that might not be so bad, although I don't want to leave any money on the table because of my ignorance.
                    {{ DiscussionBoard.errors[9862434].message }}
  • Profile picture of the author Curtis2011
    Originally Posted by DRDrummond View Post

    Hi guys, I'm new to the site and am certainly happy to be here. I am in car sales and specifically subprime (challenged credit) at this point. I wrote a 22 page ebook that helps educates buyers with less than perfect credit and gives them awesome info that will save them thousands! I'm using youtube videos to drive traffic to my squeeze page for the ebook giveaway. Then they get put on a drip campaign.

    Based off search results this space is wide open and I believe I can get to the point where hundreds, if not thousands of people are downloading this book monthly. I can only service clients in New Jersey and I think this will definitely drive business to me but I'd like to find a way to monetize the national traffic as I build that list. I was thinking of charging .99 for the book if you are not in New Jersey or having a national referral network which would take a lot more work. I'm open to any ideas and I appreciate the time.

    DR
    Only sell the ebook for such a low price if you are selling on Amazon or a similar distribution channel where low prices are expected.

    If you're selling on your own website, ebooks can easily sell for $19.95 or higher. In fact, they can sell at almost any price if the information is valuable enough.
    {{ DiscussionBoard.errors[9860206].message }}
    • Profile picture of the author DRDrummond
      Originally Posted by Curtis2011 View Post

      Only sell the ebook for such a low price if you are selling on Amazon or a similar distribution channel where low prices are expected.

      If you're selling on your own website, ebooks can easily sell for $19.95 or higher. In fact, they can sell at almost any price if the information is valuable enough.

      Well I know for a fact that if they follow the strategies in the book they will save more in the long run on interest and their terms will be better and I've been in the car business for almost a decade so I know this would work. I will also teach them how to come into the dealership with a pre-approval vs coming in to try and get approved.

      Here's the value of the info I can give away in the book.

      If someone with bad credit or no credit goes out to buy a car they will end up with a rate of 18%-25% and at 18% on a $20,000 loan for 72 months (average) they will spend over $12,000 in interest and at the higher rate they will spend almost $20,000 in interest. Using the tips in my book will save them up to $13,000 in this example if they could get a 10% interest rate and avoid the fees and rate markups at the dealers. The problem is the only bad credit direct lender with an affiliate program I found on Google only pays $5 for each conversion. I've spoken to Lead generation companies that will pay $9 in the US and $22 in Canada, but they are just selling the lead to their dealer network, which can still be a business but wouldn't add as much value to the customer as my initial strategy.

      Should I keep looking for another direct lender that will pay more than $5 per conversion or charge more for the book because I know these secrets will help them save at least $5000, in the latter case I would be making the higher price book money and the $5 affiliate referral fee?
      {{ DiscussionBoard.errors[9862137].message }}
  • Profile picture of the author DRDrummond
    I'm new to this entire internet marketing game so if there is a better way to monetize this, I'm all ears! Thanks
    {{ DiscussionBoard.errors[9862139].message }}
  • Profile picture of the author onlineleben
    You wrote that you value them at 500$ when they buy from you (car & credit).
    Drive them to your dealership as much as possible - is it possible to also convert out-of-state persons to get credit from your banks? Then extend your coverage to the surrounding states.
    As the information in your ebook is of such high value and there are not many offers on Amazon (Kindle), raise the price but tell everyone that when they present a copy of the book while showing up at your dealership, they get an extra bonus (VIP treatment).
    Don't waste that targeted traffic with companis that only pay you 5$ or with uncertain earnings from Adsense.
    {{ DiscussionBoard.errors[9862182].message }}
    • Profile picture of the author DRDrummond
      Originally Posted by onlineleben View Post

      You wrote that you value them at 500$ when they buy from you (car & credit).
      Drive them to your dealership as much as possible - is it possible to also convert out-of-state persons to get credit from your banks? Then extend your coverage to the surrounding states.
      As the information in your ebook is of such high value and there are not many offers on Amazon (Kindle), raise the price but tell everyone that when they present a copy of the book while showing up at your dealership, they get an extra bonus (VIP treatment).
      Don't waste that targeted traffic with companis that only pay you 5$ or with uncertain earnings from Adsense.
      I love the idea of present a copy of the book and get an extra bonus!
      There is no way that I see to drive anything but local traffic to my dealership, as someone in say Arizona is only going to use the parameters I teach and try to find a local place based on what I teach them and how I teach them to screen the dealerships. When they go into the dealership, I am out of the picture as I have no ties to that local dealer. I would have to call every dealer in the nation and identify partners I could refer business to and that would take forever. I would only refer them to the $5 finance affiliate if I could sell the book for a higher price, say at least $19.97. If I can guarantee that they will save at least $5000 and have better terms, I would think they would pay $19. In that case I would be monetizing out of state traffic and would be making as much as $25 per conversion.

      If the book takes off and customers send in case studies, I may be able to raise the price to $30. I would give away 2 chapters as a sample and make them pay for the rest, but like I always say I'm new to this internet marketing world, so if there's a better way to do this, I'm all ears!
      {{ DiscussionBoard.errors[9862240].message }}
  • Profile picture of the author onlineleben
    Just an additional idea, not to monetize but building brand awareness.
    As you are a local business in NJ, there is probably a charity, school or something else you support.
    Some of these have pages on their websites where they list the donations by donor.
    Now the idea is to ask the readers of your ebook when they are happy with the content to make a small donation ( 5$ ) on that special page with your name.
    By doing this your name gets lots of exposure in your community, with every donation they receive via your ebook the page gets updated, you are always listed as a recent donor, probably have a good backlink to your website.
    The good thing about this is that you can ask all your readers for donations, not just the local ones.
    {{ DiscussionBoard.errors[9863248].message }}
    • Profile picture of the author DRDrummond
      Originally Posted by onlineleben View Post

      Just an additional idea, not to monetize but building brand awareness.
      As you are a local business in NJ, there is probably a charity, school or something else you support.
      Some of these have pages on their websites where they list the donations by donor.
      Now the idea is to ask the readers of your ebook when they are happy with the content to make a small donation ( 5$ ) on that special page with your name.
      By doing this your name gets lots of exposure in your community, with every donation they receive via your ebook the page gets updated, you are always listed as a recent donor, probably have a good backlink to your website.
      The good thing about this is that you can ask all your readers for donations, not just the local ones.
      Doing this!! Thanks again to everyone, I'm taking steps right now to put these ideas into action. God bless
      {{ DiscussionBoard.errors[9864553].message }}
  • Profile picture of the author MoneyDan
    Banned
    Originally Posted by DRDrummond View Post

    Hi guys, I'm new to the site and am certainly happy to be here. I am in car sales and specifically subprime (challenged credit) at this point. I wrote a 22 page ebook that helps educates buyers with less than perfect credit and gives them awesome info that will save them thousands! I'm using youtube videos to drive traffic to my squeeze page for the ebook giveaway. Then they get put on a drip campaign.

    Based off search results this space is wide open and I believe I can get to the point where hundreds, if not thousands of people are downloading this book monthly. I can only service clients in New Jersey and I think this will definitely drive business to me but I'd like to find a way to monetize the national traffic as I build that list. I was thinking of charging .99 for the book if you are not in New Jersey or having a national referral network which would take a lot more work. I'm open to any ideas and I appreciate the time.

    DR
    What are you using the book for? Profits or to build your list? If for profits, you've gotta bump the price up. $27-$47. Offer coaching for $497. If it's for building your list, give it away for free...and still offer coaching.
    {{ DiscussionBoard.errors[9868332].message }}

Trending Topics