So, 3 months ago, to help them out, I found a group to outsource this to. In 3 months, they've done a decent job pushing down some of the negative links off of page 1 of google, but one tricky one remains: Yelp.
It still remains the #3 result when googling their business name. The company I outsourced this to, has tried to push the Yelp link out of the top 10 with no luck so far. I've recommend a different strategy to this outsourcing company of trying to contact actual customers and get legitimate positive reviews onto their Yelp page to drown out the negative. Their outsourcing company however, is highly against this approach and recommends continuing trying to push yelp off of page 1.
So just curious on your thoughts to the best approach to this tricky negative yelp review. Should we continue trying to drop the Yelp link from Google results or should we work on getting positive reviews to drown out the bad? Or something else entirely different?