Do "high gravity" Clickbank products always convert the best?

19 replies
Do "high gravity" Clickbank products always convert the best?

I used to think this would inevitably be the case - go for something with proven track record, right?

However, I'm considering another strategy.

Maybe the biggest CB products are saturated, due to the "cumulative advantage theory". Imagine a new product, it might convert amazingly but because no affiliates have jumped on it yet, it has no gravity. And because it has no gravity, no affiliates will jump on it.

I'm having this feeling that there might be some "clickbank goldmines" out there and that if none of the other affiliates are all over it, you might have all the keywords to yourself etc.

Of course, setting up some PPC and measuring results is the way to go... but does anyone have any experience with this they would like to share with the Warriors?
#clickbank #convert #high gravity #products
  • Profile picture of the author Bakai
    Those telling you to go with "LONG TAIL KEYWORDS" are just pulling your chain and/or selling an ebook. Your best bet is to promote stuff that is selling well. No matter how much competition there is, you can claim your share.
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    • Profile picture of the author Steven Fullman
      Originally Posted by Bakai View Post

      Those telling you to go with "LONG TAIL KEYWORDS" are just pulling your chain and/or selling an ebook. Your best bet is to promote stuff that is selling well. No matter how much competition there is, you can claim your share.
      I disagree, sorry to say.

      Those "Long Tail Keywords" bring heaps of sales, at the cost of writing...let's say...a small blog post every day.

      10 minutes.

      "Pulling your chain?"

      Listen, mate, everyone has their own way of doing things. But don't dismiss someone else's...purely because it isn't the way you choose to run your business...

      Kind regards,
      Steve
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      Not promoting right now

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      • Profile picture of the author Steven Wagenheim
        Here is the truth about Clickbank gravity in most, if not all cases. I know
        this to be true because of inside info that I got from a very big name
        marketer who was going to let me in on one of his product launches with
        my own product. It fell through last minute because he got screwed by
        another JV partner so he decided to back out of our deal. I'm only telling
        you this so you'll understand that this is first hand info from the inside.
        This person has many products and all hit the top of the CB charts or close
        to it.

        Anyway, here's how the top gravity products get there, again, in many
        cases.

        The "team" consists of basically 3 people, the product creator, the
        copywriter and the affiliate manager.

        Step 1 - Product creator creates the product.

        Step 2 - Copywriter creates the sales page for the product.

        Step 3 - Sales page is tested until conversion is "acceptable".

        Step 3 - This is the important part of the process. The affiliate manager
        emails his list (this list is huge) telling them that the new product is
        available, gives 75% commission and you can start promoting it (dat.e
        given as well as conversion stats) This gets affiliates all psyched up

        Now, here is what happens.

        Some of the affiliates won't promote the product but will buy it for
        themselves through their affiliate link, thus contributing to the gravity
        score.

        Some of the affiliates will just promote the product but not buy it. Maybe
        make a few sales. This also adds to the gravity score.

        Some of the affiliates will do both, also adding to the gravity score.

        Some of the affiliates will do nothing.

        So when you see a gravity of between 300 and 500, especially in the
        IM make money niche, you're looking at a product that's been pimped out
        to a list of between 5,000 and 10,000 or more.

        So when you think about it, a gravity of 300 is not saying much. But it's
        enough to get the product to the top of the charts and start the
        snowball effect, which is when other affiliates (not on the initial list) see
        the product, think to themselves (wow, this thing really sells) and start
        promoting it.

        With the list I have, I could easily get a product gravity of 100 in a day
        if I wanted to. But I hate playing these games because it really says
        nothing about the quality of the product or how well it really converts.

        In other words, gravity doesn't mean horse sh*t.

        It's a manipulated number by the super slick product creators and
        affiliate managers. For all you know, you could get a conversion rate of
        0.001% on this super gravity product.

        So, don't base your decision to sell a product on gravity.

        Test the product out for yourself to see what kind of conversion you
        get. And, if you offer an exclusive bonus to prospects to buy from you,
        that can help increase that conversion rate. Also a product review will
        help as well.

        But never base your promotion decision on gravity alone.
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  • Profile picture of the author competitive
    Yes my product converts very well and has done so through payperclick advertising. I did have some affiliates but I kept geting refunds from the affiliate sales so I asked clickbank to take them off which they did.

    My product has been off for a while but now I am bringing it back it would be great to get some good affiliates signed up selling it.

    Regards
    Barry
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  • Profile picture of the author ywzqlee
    To some extend, they convert better than those low gravity. But it also means fierce competition. U have to spend more time on low gravity & call 4 ppl's needs of this kind of niche. Just like registry easy ( # 1 in computing & internet), I got sales after couples of days. But it needs me maybe 1 or 2 weeks to get sales 4 those low gravity
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  • Profile picture of the author majidmaskat
    hey anyone can someone classify what to look at for marketing a clickbank product? is the total erned sale? etc etc
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  • Profile picture of the author Will Edwards
    Yes - my product(s) convert well too, but they tend to be low-cost and therefore attract very few affiliates. Certainly, when I look at the CB stats, they do not tell the whole story, but there you go.

    Will
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  • Profile picture of the author Lindsay Brynn
    It will depend. In most cases it is good to go with a product with some kind of proven gravity (like 30+) but I've also found that really popular ones can get saturated. One example is a product that I started promoting when it was at 30 and sold many copies. Lots of people jumped on this product and I think the gravity is now around 150 or so. The product still sells but there is definitely a lot of competition. It is still worth the effort though I think.
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  • Profile picture of the author enrikole
    Yeah obviously at one point the "high gravity products" did not have high gravity. So in the same way , there are products on CB now that are not doing well, since they are new, but give it some time, it will be a hit.

    And I have had products with low gravity , converting like crazy. So a lot of it will be down to the way you advertise.
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  • Profile picture of the author ejoka1986
    Hi,
    High gravity products shouldn't limit you to promote the product,one think i like about high gravity products is that they have proven to sell very well thus you can get greater conversions. I think what should trouble your mind is finding keywords that aren't competitive...and with the free google keyword tool you can easily get very low competitive keywords to rank high in search engines for that same product with high gravity.

    Looking at it on the keywords side, i think its worth it to promote high gravity clickbank products,as there are many keywords that still haven't been tapped in by many affiliates.

    Also with new products...i normally go for products that have a gravity of 50 and above,you can also try on new products with gravity 0 but with these you have to test before being even a little bit sure if they convert or not. Also despite the fact that all those with gravity of 50 and above started with 0 too,but have proven that at least they convert to sales.
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  • Profile picture of the author RobertSeviour
    What is the most successful way of driving traffic for CB affiliate items? I guess it has to be PPC despite the risk. Anybody prepared to share on this point?
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  • Profile picture of the author lexilexi
    Thanks for all the responses folks!

    @ majidmaskat - all the figures in the marketplace stats are useful - but total earned / sale ultimately has to be weighed against how much it is costing you to get that sale.

    It's a bit like CPA - there are some offers that offer a few cents per conversion, but they are very easy to convert. There are some offers that get less conversions but earn more per conversion.

    Gravity represents how many affiliates have made sales in the last month. It's a good indicator that a product is popular with affiliates, which tends to mean that it is doing well - but gravity needs to be watched over time. <i>Consistent</i> gravity will more likely indicate that affiliates are getting success. A short term gravity spike, followed by a fall, just means that the owner of the product did a big marketing campaign and probably spent lots of money getting affiliates to try the product out. If they hang in there, it more likely means it's doing well.

    The only way is to experiment, and fine tune campaigns with keyword tracking, split testing etc.
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  • Profile picture of the author newBum76
    I would think that a high gravity, high competition product would do well if you found some low-competition keywords. I mean......if you got lucky and discovered keywords that nobody else is using to get traffic, then that other "competition" wouldn't even matter since they're not using the same keywords as you, right? Just a newbie perspective, but by all means correct me if I'm wrong!
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  • Profile picture of the author StevieHawk
    High gravity just means that the product is selling well. High gravity attracts more affiliates and the more affiliates will continue to bump up the gravity. It does not necessarily mean that the product converts better than one with less gravity.

    High gravity is any easy and effecient way to judge whether or not a product is worth promoting. Low gravity products probably have a lot less demand and a lot less potential profits than those of high gravity products.

    You can try some other products if you wish. You might get lucky but you might as well jump on the band wagon of products that are selling really well since you know there well be profit.
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  • Profile picture of the author Trader54
    High gravity means a lot of affiliate sales.

    Depending on what market that may have nothing to do with how well a product converts. A lot of the sales could be made by people using their own affiliate link.

    There are a lot of good products that convert well and are not in the top ten when it comes to gravity.
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  • Profile picture of the author JayXtreme
    Hi Gravity means NOTHING in the bigger picture.

    I would never EVER base my promotional decisions on gravity.

    Gravity in clickbank is simply the number of affiliates who have made at least 1 sale in the last XX days...

    You could have tons of affiliates making only one sale and the gravity would look amazing, but those affiliates could be converting at 1 in 1000 for all we know.

    The only TRUE way to find the "best converting" products, is to test yourself and get your own data.

    Of course, I assume you would only be picking first the product that best suits your niche customer requirements... promoting a high converting offer simply because it is a high converting offer is bad business practice..imho.

    Peace

    Jay
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  • Profile picture of the author pjlyons1uk
    Is there a 'trick' or place you guys and gals promote your affiliate links or is it purely down to the text and marketing on the blog you have it advertised on ?

    Getting several visits too my clickbank products just seems to be no-one is buying.

    Enjoying it but also quite frustrating at times.

    Best wishes too all.
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    • Profile picture of the author Havenhood
      Yes my product converts very well and has done so through payperclick advertising. I did have some affiliates but I kept geting refunds from the affiliate sales so I asked clickbank to take them off which they did.

      My product has been off for a while but now I am bringing it back it would be great to get some good affiliates signed up selling it.

      Regards
      Barry
      I admire your honesty, but good luck with those affiliates after that post. :rolleyes:

      Do you have a vendor id?
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  • Profile picture of the author opportunity2
    I cant get a clickbank sale to save my life, maybe I need to try low gravity also.
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