Overall Teespring approach question

10 replies
I'm new to Teespring although not to IM and have bought a couple of WSOs and read lots of free stuff as well. Below I've listed the different approaches, not sure which would be most effective for my purposes.

• Some put a link to their own domain in their FB ad with a redirect to the Teespring campaign page and the customer never sees the site. (Would this be done simply for the purpose of firing a retargeting pixel or capturing variables?)

• Some actually have a landing page on their domain from which I'm assuming they want people to click through to TS.

• Some don't use their own site at all but just link directly to the TS campaign page.

• Some put up a FB fan page or community which never gets seen.

• Some build up a FB page that will be seen so eventually they can amass lots of likes and hopefully sell shirts from the FB page in addition to from whatever FB ads they run.

I'm capable of doing whatever combination of the above is best, but I don't want to include any steps that are basically a waste of effort. My goal is to use retargeting (which I understand the concept of but not the technical details), build my own list or FB following in a couple of my favorite niches, and make TS a solid revenue stream to diversify my income sources. So in other words, I'm not looking to make a few quick bucks and then get bored and drop it.

So do I understand these different options and what do you TS experts have to say about it? I appreciate any input.
#approach #facebook #facebook ads #fan page #question #teespring
  • There are definitely more ways to get yourself getting more traffic to your teespring campaigns. Facebook fan pages and starting your own right now is a great first step for the long term, and so even if you decide to utilize other forms of marketing right now, you could easily market and advertise to that fan page down the road.

    "Some don't use their own site at all but just link directly to the TS campaign page"

    In some of my traffic sources, I just link straight to my campaign. When I'm using any form of social media to advertise, yes, I just go straight to my shirt, as long as I did some form of pre-selling.

    Not too sure exactly what kind of system/traffic course you plan on following through with, but at this point in time, yes, starting your own fan page would be great for now.

    Remember, there are other traffic sources outside of FB Ads. With the mass numbers of social media sites and apps, there is more than enough places to market online.
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  • Profile picture of the author Laura B
    Thanks, internetmarketer1. I actually bought your WSO and am trying one of the free methods you mention in it.

    I'm just not sure if I need to build anything on my own domains for these campaigns and what benefit that would be, other than the fact that having your own site is always an asset to some degree.
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  • Profile picture of the author Tom Addams
    I push volume here.

    You have some of the more common methods covered. Out of the ones you list, the best approach is free traffic platform > domain. Not always a sales page, though:

    - Squeeze
    - Lander
    - Article

    Tom
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  • Profile picture of the author JensSteyaert
    A very succesful concept i have seen is first creating a very specific community of people that are most likely to buy a shirt, buy fb ads to get likes to the page, engage your audience and then promote a shirt every now and then.

    This seems to be a good way to make multiple sales, instead of direct linking to a sales / squeeze page and hoping to make sales from people that don't even know you.

    It's basically remodeling the list building strategy to build a relationship with an email list, which is always the most lucrative.
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  • Profile picture of the author Laura B
    Thank you for the further thoughts. Am I right about this one? ---> Some put a link to their own domain in their FB ad with a redirect to the Teespring campaign page and the customer never sees the site. (Would this be done simply for the purpose of firing a retargeting pixel or capturing variables?)
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    • Profile picture of the author joesemo
      Teespring has their own analytic page @ http://analytics.teespring.com for your campaigns.

      It only works when you are logged in to Teespring.

      putting a variable after each ad going to the teeshirt campaign helps decide which ad is working...
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  • Profile picture of the author backlinkmasters
    I would personally link directly to your teespring shirt page, as that's what most people expect, when they click on the ad for the shirt, they want to be taken to the shirt. I believe making a fan page or community page around your niche, even with no "likes" or content posts, you can have your ad (this is of course if you are using Facebook) appear as a post from your page, and if it fits with the shirt niche, then it increases credibility and CTR.

    Good luck!
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  • Profile picture of the author Laura B
    Thank you backlinkmasters. I just now read something that indicated your own domain may be needed in order to redirect links because sometimes people may get a warning when clicking a TS link from FB on a mobile device. Any of you had this problem?
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  • Profile picture of the author Laura B
    Thanks, joesemo. I am learning about variables, not exactly sure how to implement them yet but will try soon.
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  • Profile picture of the author PPC-Coach
    I use a redirect with all campaigns. Mainly for remarketing and relaunching purposes. It gives me complete control and allows me to relaunch simply by changing a piece of text in a file.

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