In order to get enough traffic to test, I will need to buy cold traffic. I was looking to start with facebook ads and I've found some good information in the war room.
So Q #1. Is Facebook ads the place I should start for cold traffic, or is there a more effective source of paid traffic for split testing a new product?
Also, my only goal right now is to break even with my split testing, but I'm guessing I will end up losing money from this split testing.
So Q#2. In order to not lose more money, should I send the traffic to a landing page to opt-in first, and then a few days from now, send them to the product page to test it? I know this method is better long term for conversions, but I wasn't sure if I should do this while testing different sales pages right now.
Thank you for your help! You have no idea how much I appreciate it!