Promoting Expensive Products vs. Cheaper Ones?

6 replies
Hey guys,

What are your methods on promoting a more expensive product, rather than a cheaper one? I consider an expensive product to be in the $197+ price range. Some people say that promoting either or is exactly the same, it is equally as difficult. Surely there are people more reluctant to buy a more expensive to product. Any feedback is appreciated.
#cheaper #expensive #products #promoting
  • Profile picture of the author travlinguy
    Don't think of it as difficult. What people mean is that it takes virtually the same amount of work to sell something on the low and high ends of the price spectrum.
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  • Profile picture of the author quadagon
    Originally Posted by nicolasmd2112 View Post

    Hey guys,

    What are your methods on promoting a more expensive product, rather than a cheaper one? I consider an expensive product to be in the $197+ price range. Some people say that promoting either or is exactly the same, it is equally as difficult. Surely there are people more reluctant to buy a more expensive to product. Any feedback is appreciated.
    Here in the UK the cheapest new car you can buy is Dacia Sandero at under £6,000.



    The most popular is the ford fiesta hatchback priced between betwenn £10,500 and £18,200


    As you can see there is not a lot of difference yet you will struggle to find a dacia on the road.

    Why it's a car. It serves the basic promise of i will get you from a to b and back and can be nearly a quarter of the price. Logic would dictate that people would go for the cheapest especially in these 'hard financial times' yet if the vp is good enough they will spend much much much more

    I know if i was a car salesman which i'd rather sell
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    I've got 99 problems but a niche ain't one
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  • Profile picture of the author mlpauling
    It takes the same effort to find targeted traffic for a $5 product as it does $197 product. The main difference is the trust level of the consumer. This is why the sales funnel is such an effective tool. You can start someone off with a low cost entry level product (even a free one) and build their trust and confidence to the point that you can sell them products at any level.
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  • Profile picture of the author nicolasmd2112
    Thanks for the info guys. I like the idea of promoting more expsinve products because it means a higher payout for, what I'm told is, the same amount of effort. Not sure how a sales funnel will increase the level of trust though.
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    • Profile picture of the author Gambino
      Originally Posted by nicolasmd2112 View Post

      Not sure how a sales funnel will increase the level of trust though.
      I would advise thoroughly researching a proper sales funnel before you set out to sell anything. You should connect with your customers in the sales funnel.

      Attract leads.... engage clients, identify needs and opportunity, build relationships....nuture your relationships, show your expertise... sell... overdeliver what you promise
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  • Profile picture of the author Randall Magwood
    I find it generally easier to sell expensive products to my customers who have bought from me at least 3 times. This comes in the form of consulting and affiliate products that i promote. I did sell a $497 info course once to a free lead. I've sold a $2,500 via Paypal one night - but i was chatting with the guy.... LIVE.... *real time*. On Ebay i've sold a $597 product with super ease. It depends on your audience, their relationship with you, your product, and how you promote and present it.
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