The Internet lead generation process fully explained

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I've just posted this article about the lead generation process to one of my web sites. It's written with beginners in mind, and puts lead generation in context with the rest of online marketing.

In particular, it explains what an ad, landing page and sales call has to achieve. It covers the #1 lead generation mistake I see when I'm called in to save a failing campaign. And it explains how to turn lead generation into a virtuous circle so your marketing efforts are always improving.

If you do take a look at it, let me know what you think. In particular, let me know if anything is confusing, requires more explanation, or otherwise needs attention
#explained #fully #generation #internet #lead #process

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