Building email list and launching product

by Munyez
18 replies
Hey Warrior,
Got a quick question:

Is it a good idea to start selling a product and build my email list at the same time?
My email list is not huge (100-150) but my product is ready to be launched.

Should I wait to build a huge list, then launch?

or

Should I start building my email list, set autoresponders and pitch people along the way?

Thanks!
#building #email #launching #list #product
  • Profile picture of the author jamescanz
    Originally Posted by Munyez View Post

    Is it a good idea to start selling a product and build my email list at the same time?
    Absolutely...

    And you'll find that by doing that, just how powerful your email list will be.

    Originally Posted by Munyez View Post

    Should I wait to build a huge list, then launch?
    I see no reason why you should wait...

    Do it now baby!

    No need to wait for those damn stars to 'coordinate'
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  • Profile picture of the author ajmalkhan
    definitely dont wait just go on
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  • Profile picture of the author Javisito
    Originally Posted by Munyez View Post

    Hey Warrior,
    Got a quick question:

    Is it a good idea to start selling a product and build my email list at the same time?
    My email list is not huge (100-150) but my product is ready to be launched.

    Should I wait to build a huge list, then launch?

    or

    Should I start building my email list, set autoresponders and pitch people along the way?

    Thanks!
    Don't wait, just take action and get your stuff out there. Just launch.

    You launch will help to build your list and your list is your money machine so do I need to say more?
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  • Profile picture of the author rcla67
    Sell your product...
    Build a buyers list in the process...
    Brand yourself as a reputable marketer in your niche...

    So, yes it's definitely the way to go!
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  • Profile picture of the author Munyez
    Awesome, this is what I needed to hear!
    Btw, since I am new to email marketing, how should I go around it?
    I was thinking of creating auto-responder sequence (Jeff Walker) and after 5-6 emails (10-14 days), send them the offer.
    Does this sound good to you?
    Cheers!
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    • Profile picture of the author Alexa Smith
      Banned
      I agree with what everyone else has said, above.

      Originally Posted by Munyez View Post

      I was thinking of creating auto-responder sequence (Jeff Walker) and after 5-6 emails (10-14 days), send them the offer.
      Does this sound good to you?
      It's slightly longer than I'd wait, for the "first offer", myself ... but the principle is obviously good; yes.

      (I normally put the first offer in the 3rd/4th email which they get on day 6/7, myself, but there are no objective "right answers" to this question. Certainly not earlier, though: you need to establish credibility first. I don't know if Jeff Walker says that, but I'm hoping so ).

      It's actually not all that easy to answer, because (a) it depends on your traffic demographics and subscriber expectations (as everything connected with email marketing does, really!), and (b) it depends heavily on what you gave them in the "free report" they signed up for, and specifically on the extent to which that fulfilled these purposes (because that's typically the single biggest income-determining factor in the whole procedure. And if it didn't, you can probably do that in the first couple of emails, anyway?).

      Good luck!


      .
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      • Profile picture of the author Munyez
        Originally Posted by Alexa Smith View Post

        I agree with what everyone else has said, above.



        It's slightly longer than I'd wait, for the "first offer", myself ... but the principle is obviously good; yes.

        (I normally put the first offer in the 3rd/4th email which they get on day 6/7, myself, but there are no objective "right answers" to this question. Certainly not earlier, though: you need to establish credibility first. I don't know if Jeff Walker says that, but I'm hoping so ).

        It's actually not all that easy to answer, because (a) it depends on your traffic demographics and subscriber expectations (as everything connected with email marketing does, really!), and (b) it depends heavily on what you gave them in the "free report" they signed up for, and specifically on the extent to which that fulfilled these purposes (because that's typically the single biggest income-determining factor in the whole procedure. And if it didn't, you can probably do that in the first couple of emails, anyway?).

        Good luck!


        .
        Agree

        I already have my auto-responder sequence set up, 5-6 emails jam-packed with information (my niche is Social Anxiety and my freebie is about dealing with negative thoughts).
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Munyez View Post

          I already have my auto-responder sequence set up, 5-6 emails jam-packed with information (my niche is Social Anxiety and my freebie is about dealing with negative thoughts).
          Sounds good.

          Don't forget not-too-subtly to brand yourself, as well as providing valuable information.

          .
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    • Profile picture of the author David Ogden
      Originally Posted by Munyez View Post

      I was thinking of creating auto-responder sequence (Jeff Walker) and after 5-6 emails (10-14 days), send them the offer.
      !
      Your series of emails needs to be informative and helpful, explaining the benefits that your product fulfils not a sales blurb, drip feeding the information over a period of time. Say for example it a product that offers pain relief, go into details of the type it can be used on and how long it takes for the user to feel the effects.
      Signature

      David Ogden an Entrepreneur at Markethive which uses a suite of free marketing tools to promote his opportunity. Contact:- Telegram @davidogden

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      • Profile picture of the author Munyez
        Originally Posted by David Ogden View Post

        Your series of emails needs to be informative and helpful, explaining the benefits that your product fulfils not a sales blurb, drip feeding the information over a period of time. Say for example it a product that offers pain relief, go into details of the type it can be used on and how long it takes for the user to feel the effects.
        My information covers "Issues" and "How to deal with those issues" but nothing about my product. Do you think I need to incline more towards slowly introducing the product I am about to offer (in a few emails)?
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  • Profile picture of the author ninosem
    Just start and take action.... Drive traffic (blog, videomarketing, paid traffic....) to a squeeze page and build your list.
    Build relationship with that list, market to it, share helpful tips and focus on 80% value 20% promotions. Reinvest all income back to build your list.
    Signature
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  • Profile picture of the author justicejr
    The effective way to sell your product, Create high quality and useful in your blog for find traffic. You might create free report to scrape email. Create relationship between you and your audience. If you get huge traffic, it made easy to sell your product.
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  • Profile picture of the author kcbowman
    I am building my list while selling my product. So far I've got 7 subscribers with one of them being a sale.

    I sent them to a squeeze page with a decent bribe that then transfers them over to the sales page after they opt in. This is all done through ppc display network traffic.
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    • Profile picture of the author Munyez
      Originally Posted by kcbowman View Post

      I am building my list while selling my product. So far I've got 7 subscribers with one of them being a sale.

      I sent them to a squeeze page with a decent bribe that then transfers them over to the sales page after they opt in. This is all done through ppc display network traffic.
      Sound great.
      So your model is :
      Ad -> Squeeze Page (w/ Bribe) -> Product sales Page

      Right?

      I am currently doing Facebook Ads. I have got Leadpages which gives some cool options to play around with on Facebook.
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  • Profile picture of the author jbsmith
    Selling your product through sales funnel is the SAME as building a list. Even better actually, because you end up with a prospect list (those that have not bought from you YET) and a customer list (those that have bought from you).

    Your product launch should feed into a pre-launch campaign which IS all about building a list with follow-up's designed to expose them to your product launch and eventually be presented with an offer.

    Jeff
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  • Profile picture of the author Randall Magwood
    Launch now. I dont care if you had 10 subscribers. Promote it to them. Be aggressive. And dont worry if people unsubscribe from you. Part of the business. Good luck.
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  • Profile picture of the author arindamb
    Do it with your launch and you'll have a list of buyers only. If you build the list first offering freebies there would some freeloader percentage in there.
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  • Profile picture of the author Munyez
    Great advises guys, thanks!
    Already learning FB ads and starting to build my list and launch a product this week (Clickbank)
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