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For an Email Course - Provide content in the email VS linking to a private page

by RidwanM
4 replies
Hey guys,

When I do email courses I normally just put all the content in the email, that however results in the emails becoming very long.

I saw this thread in the email marketing forum:
http://www.warriorforum.com/email-ma...y-well-me.html

Where uwa22 says he is having success with sending people to a private page which has the content of that day in the email course instead.

Has anyone compared the two?

Which do you think would be better?

Thanks
#content #email #linking #page #private #provide
  • Profile picture of the author selfdisciplineacademy
    I think short emails sent over to private pages is a much better option
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    • Profile picture of the author Steve B
      Logic would tell you that the fewer steps involved on the prospect's part the better. That would mean placing the course directly into the email.

      However, for a very long course, I agree that sending the prospect to a web page would be preferable, especially if there are graphics involved.

      Email bandwidth could also be at issue if you have a very large list.

      Good luck to you,

      Steve
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  • Profile picture of the author Randall Magwood
    I prefer providing the content in the email. My style. But i believe both methods could work... depending on your niche and what you're trying to convey and sell. I just like the simplest approach. I've tried both.... email content works better for me - even with relatively long emails.
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  • Profile picture of the author brennonhawkins
    I'd lean more towards sending them to your site just because I know how much I hate reading long e-mails.

    On the other hand, long e-mails shouldn't be a problem if you're delivering quality content that engages the reader.
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