Strategy for picking up domain name and domain name split testing?

9 replies
Hi fellows what is the best strategy in your opinion for choosing a domain name ?

Here is what I have in mind. have a list of several potential domain names, then give it to 100 people and ask them to read it quickly few times. Then after a week or so ask them to tell you which one(ones) they have remembered.

Idea is to pick the one domain that will be most memorable. How do you think about it?

Another questions I have is: probably there will be 2 or few domains that got most picks - how to split test between them if I've already picked one put the website on it?

Any ideas on that?
#domain #picking #split #strategy
  • Profile picture of the author DanielBlue
    Can you explain why the domain name is so important for you? To be honest, it's not the domain name; it's about traffic and getting sales. If you have a good product the domain name does not matter.
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    • Profile picture of the author lowriderzzz
      Originally Posted by DanielBlue View Post

      Can you explain why the domain name is so important for you? To be honest, it's not the domain name; it's about traffic and getting sales. If you have a good product the domain name does not matter.
      Because the website will be a blog type with content (articles) on health and alternative medicine topic. So I want people once they enter and read something valuable and after several months if they want to visit again to be able to remember where they have read it.
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      • Profile picture of the author Steve B
        Lowrider,

        It's really unimportant what random people think about your domain name.

        You want something that's relevant to your niche, brandable, and fits your business.

        Take a look at the tool at Impossibility. You simply type in your main niche keyword, then the tool adds other words to it to give you a long list of potential domain names that are unregistered.

        You will find a short relevant domain.

        Good luck,

        Steve
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        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

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        • Profile picture of the author lowriderzzz
          Originally Posted by Steve B View Post

          Lowrider,

          It's really unimportant what random people think about your domain name.

          You want something that's relevant to your niche, brandable, and fits your business.

          Take a look at the tool at Impossibility. You simply type in your main niche keyword, then the tool adds other words to it to give you a long list of potential domain names that are unregistered.

          You will find a short relevant domain.

          Good luck,

          Steve
          Thank you - this is a nice tool. I'll make a use of it.
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  • Profile picture of the author JPaston
    You're making it too complicated.

    Go for a domain name which is either:

    1. Relatively short (easy to type)
    2. Is your 'brand name' or 'product name' (if you're selling something)
    3. Is meaningful and is related to the content (if it's a blog or review site or info site)

    I recommend that you don't use hyphens if you can avoid them simply because they don't look that professional (usually) but don't take that as a hard and fast rule.

    Other than that, domain names matter less than you think these days. Branding is more important, whether its an authority blog or a product.
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  • Profile picture of the author Tom Addams
    What I recommend is registering a domain name that has resale value. Google domain valuation metrics and employ that information when choosing your domain. You'll end up with a good domain and one that adds value to your project.

    Tom
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author Gene Pimentel
    I'll echo what Steve said - you want high relevance. Memorability is important too, but if the words in your domain are highly relevant (and make sense), people won't have a hard time remembering especially after a few visits.

    A brandable domain is another option (Yahoo, Google, Fiverr). Relevance is not as important, but you'll have to throw a lot of money at it to establish the brand in people's minds.
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    • Profile picture of the author lowriderzzz
      Originally Posted by Gene Pimentel View Post

      I'll echo what Steve said - you want high relevance. Memorability is important too, but if the words in your domain are highly relevant (and make sense), people won't have a hard time remembering especially after a few visits.

      A brandable domain is another option (Yahoo, Google, Fiverr). Relevance is not as important, but you'll have to throw a lot of money at it to establish the brand in people's minds.
      I don't aim at branding. I just need the people to remember the name when after several months they remember that they have read something valuable somewhere.
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  • Profile picture of the author Randall Magwood
    Make your domain name clearly related to what you're trying to sell/promote/display. I know for a fact that i'm not going to rank #1 for the keyword "internet marketing", but i chose "internetmarketing-rules" simply because i wanted people to know exactly what my site was about before they visited my page. And when they go there, they learn about internet marketing.

    Just make sure you focus on making the site profitable. Anything else is futile in my opinion. Unless you have a political agenda or something.
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