Has Anyone Actually Used Solo Ads Successfully?

20 replies
I have always been down on solo ads. It seems to be that if someone has a responsive list, they could make a whole lot more money promoting their own products rather than renting out their list.

Anyone who rents out their list for any schmoe with a product to push, probably bought the list somewhere and can't vouch for the quality.

However, I wanted to open up the discussion to see what you guys have to say. I know there's a lot of gurus out there that push the idea of them as a way to drive traffic to your landing pages, but it's always hard to tell what's a real story and what's a crafted story for a sales pitch.
#ads #email marketing #solo #solo ads #successfully
  • Profile picture of the author DWaters
    I personally have not done a lot with solo ads but I have done a bit and researched the topic a good amount. There is a reason why they are considered so valuable for list building and I expect that reason is that they work. The key of course is that you need the correct solo ad provider sending it to a quality list that is well targeted for your type of offer.

    I know there are a lot of solo ads sold via this forum and I have noticed that they often have many very positive testimonials. I do not think that those testimonilas would exist if positive results were not there.
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  • Profile picture of the author gcbmark20
    Hi,

    1. Go to Facebook and join some Solo Ad groups there.

    FREE to join most of them.

    Get a feel for WHO, why what and are the most trustworthy sellers out
    there who will actually try and help you with your ads.

    2. DON'T just throw your money at it and expect the WORLD the MOVE
    for you.

    YOU must look for people who sell solos that are adding FRESH leads and
    BUYERS into their business and have lists that are best suited to your
    offers.

    3. DON'T just throw a shoddy PLR ebook and expect to get results.

    Create a video recording of yourself, sell yourself, tell your visitors what
    they are going to get if they join your list and how you can help them.

    STAND out from the crowd and get them to LIKE YOU!

    If people like you they will OPEN your emails all day long.

    Give them your PHONE number, SKYPE ID etc and add it to the
    end of your emails.

    Let them know you are there to HELP them first.

    Give, give and give some more until YOU can see from your stats that
    you have a following who will listen to you as their 'GO TO' person.

    Then you will find it TEN times easier to make sales anyway.

    You'll find you won't have to sell but just help and then the sales will come
    naturally thereafter.

    HELP people first and they will then PAY you to help them once you
    have a great offer they know will help solve or reach a GOAL they
    want to reach.
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  • Profile picture of the author Aspenleaf
    yes, you surely raised a good valid concern. I wish there is a way that they will give us a test-drive before we pay them for nothing. As my parent always told me that honesty is the best policy. I hope they will pick up on that and deliver good product.
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  • Profile picture of the author Rory Singh
    I don't currently use solo ads but this does not mean that they don't work.

    Solo Ads require a 'learning curve' just like any other type of marketing [Paid or FREE].

    Sure there are some solo ad vendors who actually want to rent their lists instead of selling their own stuff. It's just a personal choice.

    It takes money, time & constant effort to find the solo ads that will work for you.

    Not every list provider will work for everyone.
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  • Profile picture of the author DubDubDubDot
    Originally Posted by Nathaniell View Post

    I know there's a lot of gurus out there that push the idea of them as a way to drive traffic to your landing pages
    Those aren't gurus. They are get rich quick scammers telling you exactly what you want to hear.
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  • Profile picture of the author moneymagneto
    I promoted a book on Facebook for about 2 months and didn't get any conversions AT ALL. Mind you, this was a book about the NFL. Total waste.
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  • Profile picture of the author mazzuca
    You can join FB groups as already said by mark. I just want to add that there you will find a Group Named Solo Ads Testimonials. I saw many of Internet marketer's share their experience with solo ad providers and you can pick some Good providers easily.

    Also,If you need Subscribers in IM niche then i can help you. You can checkout my signature.

    Thanks
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  • Profile picture of the author vikash_kumar
    There are always a good and a bad way of doing any marketing activity.

    With Solo ads, You need to select few good reputable solo sellers (Who actually add fresh subscribers daily from various different sources) and try 100 clicks only ...
    If your offer of squeeze page is converting with their traffic then only purchase more from them and keep finding more such sellers who are fit in with your own marketing objectives.
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  • Profile picture of the author Dotcom2
    I had more success using mobile marketing than I ever did with solo adds.

    One company I used was Buzzcity.com and I had a more responsive audience then I did from solos.

    Yes I did get sign-ups using them but have not usedBuzzcity for awhile so you will need to do your own research on them.

    Just be cautious before sending your offer - make sure you don't allow offers to be sent blackberry phone - for some reason Nigerian scammers have tapped into the blackberry system. Other than that I had a positive experience with Buzz

    Good Luck
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    Dotcom2

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    • Profile picture of the author MikeJH
      I've had success from Solo Ads in terms of number of conversions, but not yet in terms of sales.

      As has been mentioned, I think the key is probably to pick sellers who add new people to their list daily, and who are mainly from tier 1 countries. I also suspect that many people of sellers' lists are a bit jaded with the "same old thing" so your swipe/product really will need to stand out.

      I think a good (and ultimately quite inexpensive) way to build a decent list is to get to a few hundred subscribers using Solo Ads, then switch to quality ad swaps from there.
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      • Profile picture of the author Tyler Pratt
        I built up huge buyers list and I would never in a million years sell space as a solo ad.
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        • Profile picture of the author IMProductReviews
          The problem with solo ads that is all the solo ad providers buy off each other and thats not good because then a potential prospect/leads could be on 5-10 different solo ad providers list. Also the lists get slammed with sales pitches everyday and that will decrease conversions for you and the provider.

          How ever some solo ads can turn out to be good, I purchased quite a lot of solo ads last year to promote my business, and at the start it converted well then when this product/system was out for a long time, conversions decreased rapid for the fact providers are all sending out the same product/system to there lists.

          What do you think of solo ads??
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  • Profile picture of the author JosephC
    Originally Posted by Nathaniell View Post

    I have always been down on solo ads. It seems to be that if someone has a responsive list, they could make a whole lot more money promoting their own products rather than renting out their list.
    Bingo! You just answered your own question

    Solo ads really aren't that viable of a traffic method. I prefer to use PPC or banner ads and direct the clicks to a landing page.

    Most solo ad subscribers only have about a 2% click through rate which is absolutely terrible. I get roughly 30-40% to click through with my list built with PPC.
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  • Profile picture of the author ACandi
    Originally Posted by Nathaniell View Post

    I have always been down on solo ads. It seems to be that if someone has a responsive list, they could make a whole lot more money promoting their own products rather than renting out their list.

    Anyone who rents out their list for any schmoe with a product to push, probably bought the list somewhere and can't vouch for the quality.

    However, I wanted to open up the discussion to see what you guys have to say. I know there's a lot of gurus out there that push the idea of them as a way to drive traffic to your landing pages, but it's always hard to tell what's a real story and what's a crafted story for a sales pitch.
    I've been using solo ads since July 2014 for the internet marketing niche and have identified three providers out of about 10 who are giving me consistent and mostly profitable results up to January 2015.

    I got one from searching this forum and two were from a long list of recommended sources.

    The others have been a total waste, without opt ins or very few opt ins and no conversions to sales.

    So what's the story? I'm not really interested. My interest is in getting profitable conversions and once that happens on a consistent basis, I increase my spend with that source.

    LB.
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  • Profile picture of the author FreedomBlogger
    I only have little bit of experience with solo ads. What I have learned so far is that you will need to be very very good at creating the most powerful Ad Copies for your offers.

    I see what you mean here too. If a solo ad vendor brags about how good the quality of their list is, why wouldn't he take advantage of that and make even more money by selling any products he wants to sell.

    But again, we dont know what we dont know. We will never really know this side of the Solo Ads strategies. I do know that they work. But you have to be very good at email marketing in order to make it a profitable strategy.

    I hope this helps!

    I wish you the best of the best!

    Keep up the great work!

    Cheers!
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  • Profile picture of the author tristatemedia
    i agree with the above...i have 50% optin rate with solo ads and terrible sales. you have to realize you are not the only pitching to these people. they have a 100 other people sending them stuff to buy.
    i think the best buyers are from paid per click traffic....
    forget the bull shit of posting in facebook groups .....does not work
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    • Profile picture of the author Crowsnest
      It certainly is a minefield as far as solo-ad providers. As a newbie, I found doing a search for "Solo ads" on Facebook brought up lots of options to research. I have had mixed results, but certainly good opt-in rates so far.
      It's another learning curve I'm afraid and you have to be prepared to risk some cash to find for real.
      Don't be in a rush though - do your homework.

      Brian B
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