I started working at a bike shop which does electric bikes and conversions. I've been here 2 weeks ad my boss went to med school so now I'm in charge. I'm getting very little salary but a healthy 10% communion so I need to maximize the amount we sell.
The online marketing is very average, we have google adwords for a bunch of obvious key terms but nothing fancy.
The issues are as follows:
- We used to be an online retailer, now we have a store in the city. The city store has a separate website which doesn't turn up on the first page of google.
- We aren't targeting any particulate demographics
- We aren't getting a lot of people into the store despite a great location.
The main people we get in are wealthier, commuters who work good jobs in the city, older people, and people with DUIs.
What can I do improve exposure and target these groups of people?